How to Advertise on Facebook in 10 Minutes or Less

04 Feb 2010 / Comments

Pay Per Click advertising is the quickest way I know of to get traffic, and test a product idea, conversion page, or just get market feedback.  Earlier this week, there was a question posed asking you for feedback on your experience advertising on Facebook.  In this post, we’ll discuss how you can get you first ad campaign up in (about) 10 minutes or less. Read the story »

Technorati Tags: Facebook Marketing Strategy, marketing with facebook, social pay per click

What’s Your Experience with Facebook Advertising?

02 Feb 2010 / Comments

Some social media and internet marketing topics on the web get a ton of buzz, Facebook advertising isn’t one of them.

I did a search on the topic, and I think I can still hear the echoes on my computer from the search engines.

In reviewing the Facebook stats page, there are over 350 million users, and 50% of active users log on in any given day. Fan pages alone have created over 5 billion fans.  Read the story »

Technorati Tags: Facebook Marketing Strategy, social pay per click, traffic generation

3 Ways I Use Mindmapping for Marketing Online

28 Jan 2010 / Comments

There are many things that can be done to market a given product or service online.  Whether you are big business, small business, or solopreneur, you have limited resources and can’t do everything.  I find mind mappping is very useful when it comes to organizing my thoughts on businesses, and online marketing efforts.  Chris Brogan’s recent post on how he uses mindmapping to write got me thinking of new ways to use mind mapping.  I’m a novice mindmapper, but have found you don’t have to be awesome at mindmapping to benefit from it. Read the story »

Technorati Tags: marketing strategy, mindmapping

3 Impacts Google’s Personalized Search Has for Marketers

26 Jan 2010 / Comments

It’s important to understand what the leading search engines are up to, so that you, as a marketer, can make informed decisions.  Google is a search engine that gets a lot of attention, and for good reason, they are by far the leader in serving search results.  In the YouTube video below, there are several points I think worth mentioning as it pertains to the implications personalized search has for marketers. Read the story »

Technorati Tags: personalized search, Search Engine Marketing Strategy

Review of Infusionsoft’s New Features

21 Jan 2010 / Comments

Yesterday there was a webinar which presented an overview of new features of Infusionsoft which are set to start rolling out next week.  If you aren’t familiar with Infusionsoft, you might benefit from reading the 21 Ways I Use Infusionsoft to Automate My Business.  Essentially they provide a hosted software (SaaS) engine enabling small businesses to have automated follow-up marketing.  This latest update will speed up the use of the application (less clicks is better), and import enhancements will make it easier for new customers to get up and running. Read the story »

Technorati Tags: ecommerce best practices, email marketing strategy, marketing automation

Bill Gates – Welcome to Twitter!

20 Jan 2010 / Comments

Every once in a while a celebrity joins Twitter and makes news.  What happens when the founder of Microsoft, who is also the richest, and most generous (financially) person on the planet signs up?  Let’s just say, it makes quite a buzz.  Mashable reported today that he surpassed 100,000 followers in 8 hours.  At the time of this post he is over 200,000 followers.  Not that numbers are that important, but at that rate he will surpass one of the top Twitter celebrities… Read the story »

Technorati Tags: celebrity twitter, twitter