4 Ways Video Makes Email Marketing More Profitable
Email marketing is a key function to any serious online business. An email marketing list is one of the top 3 assets of any online business. However, the inbox is a crowded place as more marketers tap into this "free" marketing medium. Getting in the inbox is important, next is getting the email opened, and ...
Review of Boomtext SMS Mobile Marketing Service
Recently, a post shared the outcome of a text message marketing experiment while at two different events. There wasn't a lot of information as it pertained to the services used to get the text messaging off the ground, since then several readers have messaged in asking about recommended SMS providers for mobile marketing. Here I ...
4 Lessons from a Mobile Marketing Mini-Case Study
Focus of this study surrounded the use of SMS text messaging as a list building tool. I attended two events in recent weeks, and decided to integrate SMS messaging technology with my list management software. The objective? Get a feel for how the audience would respond to both the offer, and the medium for getting ...
Review of DigitalAccessPass.com Membership WordPress Plugin Software
The online membership site business model has been around for some time. Membership sites are very compelling for the right product, yet a major challenge is having solid tools to help manage the content your customers are paying for. Early products were expensive, often required a separate hosting account, required customization, and were inflexible. In ...
Review of Keyword Research Pro Software
Earlier this week while at the gym I saw a television documentary illustrating how search engines (focused on Google) are the go to source for more and more people globally when looking for information. It discussed how the number of daily searches online continues to grow at an incredible rate, and how this is a ...
3 Reasons Why I’m Using Google Chrome More Than Ever
28 Jul 2010View Comments
There are few reasons to adopt a new piece of software, unless it has real productivity gains. I’ll admit, I like cool tools like the next person, but if the tool doesn’t help me get more done, it won’t last. A couple years ago when Google first entered the browser market by releasing Chrome, everyone was impressed with it’s speed, but the discussion didn’t go much beyond that. Today, several versions later, and a maturing extensions leaves me using it more than any other browser. Let me share 3 reasons why. Read the story »
My Impressions of a New Twitter Tool Schmaps & Schnaps
22 Jul 2010View Comments
I guess you can never “settle in” with anything technology, especially when it comes to the interconnected services of social media. This became pretty obvious to me when I discovered and signed up for Schmaps & Schnaps (thanks to @marismith). This service gives users a way to share photos and events with followers on Twitter and Facebook, and makes it easy for them to share. I just got started with the service, and took some screenshots along the way. Would you use this service? Read the story »
3 Takeaways from South African Champ on Golf, Business and Life
19 Jul 2010View Comments
I golfed in High School, and loved it. Golf takes talent, desire, and a dedication to develop your craft. Form time to time I watch Golf on TV, and am familiar with quite a few of the pros names. So who is Louis Oosthuizen? If you never heard of him before, you aren’t alone. He’s a 27 year old golfer who was unknown before this weekend when he won the British Open Golf tournament. He drove the ball well, sank a few amazing putts, and was very well composed in the midst of the pressure. I didn’t watch the whole tournament, but watched enough to get a good feel for his skills, and learn that his nickname is Shrek. One thing that stood out was the red dot on his golf glove. Read the story »
6 Tips for Making the Most of Your Internet Marketing Education
13 Jul 2010View Comments
Some of these marketing and continuing education courses are expensive, and should be considered investments. A couple weeks ago, a post here discussed Factors to Consider When Purchasing Marketing Education Products. It was suggested that the post may be the most unpopular one on this site, not because the information is bad, rather, it contains practical ideas that aren’t so flashy. Crazy stuff, like thinking through your purchase, seeing it as an investment, etc. But that is just how we roll here… If you have taken the time to determine if a course is for you, went ahead and made the purchase, the next question for me is, what is the best way to consume the information and apply it to your business? Here are a six tips I find useful. Read the story »
Update: Why LeBron James “Decision” is a Game Changer – Marketers Edition
08 Jul 2010View Comments
The show that airs tonight, July 8th, 2010 at 9pm EST is simply called, “The Decision”. The title reflects what traditionally takes 12-15 seconds for most athletes to convey. Not only is this unprecedented, but I you might be surprised to learn where this idea reportedly started, and why it’s better to show up late to the social media party than not at all. I believe there are some potential game changer elements here, what do you think? Read the story »
Marketing Lessons from LeBron James Free Agency
06 Jul 2010View Comments
Marketing lessons are all around us, but sports marketing is particularly intriguing. Whether a fan or not, if you have caught the news in the last few days, you no doubt heard some report about Lebron James. As I was thinking through observations of LeBron James’ free agency, I’m convinced there are some marketing lessons here for the rest of us; I’ve included some of my ideas below. What is missing? What do you think? Read the story »
- My Impressions of a New Twitter Tool Schmaps & Schnaps View Comments
- Book Review Conquer the Chaos View Comments
- Jeff Walker and Product Launch Formula Revisited View Comments
- Android Incredible After 30 Days – Part 2 – Mobile Marketing Apps View Comments
- How I Got A Custom Facebook Page Done in Less than 3 Days View Comments
- How the Haiti Earthquake Became Real to Me View Comments
- Review of Hummingbird Twitter Automation Software – 7 Time Savers View Comments
- 3 Rules of Using Twitter for Business View Comments
- 12 Lessons in 12 Months – MarketingProfessor.com Turns 1 View Comments
- Review of Utility Poster Blogging Software by Jack Humphrey View Comments
- 4 Ways Video Makes Email Marketing More Profitable View Comments
- Review of Boomtext SMS Mobile Marketing Service View Comments
- 4 Lessons from a Mobile Marketing Mini-Case Study View Comments
- Review of DigitalAccessPass.com Membership WordPress Plugin Software View Comments
- Review of Keyword Research Pro Software View Comments
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I guess you can never “settle in” with anything technology, especially when it comes to the interconnected services of social media. This became pretty obvious to me when I discovered... Click here to continue reading
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There are few reasons to adopt a new piece of software, unless it has real productivity gains. I’ll admit, I like cool tools like the next person, but if the tool doesn’t help... Click here to continue reading
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Hi, my name is Travis Campbell, I operate this site. I'm here to share what I can from my lessons marketing online. With sizeable investments in continuing education, various software products and services, I have had some winners, and some losers. One way I can extend what I've learned is by writing about it, here... and helping you along the way.
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