There are a vast number of email marketing services available to businesses of all sizes. Since email marketing has been around for a while, many of the services have matured to the point that even novice tech savvy business owners use them with ease.
Last month I launched a campaign using MailChimp for the first time. I’d used and even recommended the service in the past, but it had been a few years. Since so much had changed with the service, I decided to give it a go and document my findings for you along the way. For me, there was an existing list that had to be migrated to their platform, this post touches on the features used to facilitate that process as well as features for beginners and advanced users alike, and even a couple items they could improve.
Continue reading “MailChimp Review – 10 Useful Email Marketing Features”
Every marketer needs a hand from time to time.
Engagement with other like-minded folks.
One of the most helpful online resources from the earliest of days, it’s still early by the way, has been the warrior forum. I have found it to be a great research resource.
This week, announced on TechCrunch, the internet marketing forum giant was acquired by Freelancer.com. You can also read Warrior Forums founder announcement here.
Managing a forum can be a huge undertaking, and often not worth the resources to do so. So don’t look for freelancer.com to boost up forum chatter anytime soon. I suppose the best value it has for Freelancer.com is the database of users.
If you are new to Internet Marketing, the warrior forum can be a great place to connect with others and learn. You can learn more here. Wishing both Freelancer.com and the Warrior Forum all the best!
How do you respond to controversy? How do you engage controversy in your marketing efforts? Do you believe in the saying that there is no such thing as bad PR, or ‘Bad PR is good PR’?
I read something this week that got me thinking about this. It was a post (linked from image below) from real estate mogul and Shark Tank shark Barbara Corcoran published on LinkedIn.
This post discusses the benefits and challenges of controversy marketing from one persons perspective. However, this post is incomplete. People like you have a voice, and are encouraged to use it here. In any case, this specific example may have very well served its purpose, I’ll let you decide that. Continue reading “Controversy Marketing – Barbara Corcoran Style”
Last week at Social Media Marketing World in San Diego, I had the privilege of serving as track moderator (aka MC). This involved speaker introduction, time management, and facilitating Q&A (lessons here).
While the priority was keeping an already very well organized track ‘on track’, I was unable to resist scribbling down notes during the sessions. These were world-class presentations and content. So the notes I share here are certainly incomplete. If you were at the event, feel free to comment with your top takeaways.
Before I continue, this brings up a very real issue for attendees of well run events like Social Media Marketing World. [highlight]”Which sessions do I attend, there are so many good ones to choose from?!”[/highlight] This is where investing in event session recordings can be very worthwhile (resource at end of post). Also, pay attention to the places where you can share tweetable quotes [Tweet it!] from presenters.
I came away with a better picture of how to leverage content marketing in the coming year, I hope you do too.
Continue reading “Social Media Marketing World – Top Takeaways”
Events are something that can serve your business and personal marketing well. In my experience the best way to make the most of an event is to prepare for it. You are investing money and (more importantly) time in your business by attending an event, preparation is key to making the most of it.
Next week’s Social Media Marketing World will be one of the premier events of the year. In this post I’ll share seven ideas to prepare for to make the most of this or any event. I will also share a link to my agenda and how we can connect in person at the event.
Continue reading “Social Media Marketing World – 7 Ideas to Make the Most of It”
Today I got a friendly email from the folks at Amazon. Perhaps you got one as well. It spoke of a price increase to my Amazon Prime membership. Not going to delve into the finer points of the message (screenshot below), rather I’d like to highlight what they did well and questions we can ask ourselves so, as marketers we can learn how to position ourselves for price increases of our own.
Important Assumption: It’s key to extract fair value for your product or service, a business must be profitable so that it can grow, expand, and continue to meet the needs of customers. A business that goes without a profit, unintentionally, for an extended period of time isn’t a business, it’s more like a passion or a hobby. Let’s plan to profit.
Continue reading “What Amazon Prime Teaches Marketers About Price Increases”
If you are like me, you know what you like when you see it but you have no way to create it yourself. For that reason I’ve always outsourced design work. Whenever I’m starting a project one of the first things I do after establishing a business plan is get a logo designed. Design work, however, goes well beyond logos, it also goes into things like blog posts, ebooks, and physical books.
99designs is a site I’ve used a fair amount for design projects. In fact, the original MarketingProfessor.com logo was birthed from that site. The number one reason I like it is your design work is launched into the community as an interactive contest complete with back and forth, commenting, rating, etc.
Recently I’ve seen it used in a clever way to absolutely know what your market wants. It’s a 3 step process. Continue reading “3 Steps to Getting a Professional Design Your Market Wants”
Last week there was a video from a scientific channel on YouTube that has created quite a buzz. It exposes a little known issue by most Facebook advertisers (until now) who aspire to get genuine followers on the behemoth social network, but in all their striving end up getting likes from pods of “Click farms” in developing countries.
This is a scientific channel, breaking down the realities for business owners and marketers attempting to leverage those eyeballs on Facebook to build their brand and get more customers, when it appears that Facebook has pulled the wool over many of their eyes. Continue reading “Facebook Fraud Goes Viral”
The impact of social media on marketing over the past 10 years has been significant. Facebook leads the conversation, with breakneck growth for much of their 10 year history, boasting well over 1 Billion users worldwide.
In record time, marketers now have the ability to carve out a very targeted audience, who returns to the site on a frequent basis, and present their brand to an audience who visits the site from a computer, tablet, or smartphone.
If you are not leveraging Facebook as a marketing platform for your business, these numbers paint a compelling picture that is worth considering or reconsidering for almost any business.
Continue reading “10 Years of Facebook – Stats Marketers Need to Know”
Have you ever left one mobile network provider to sign up with another? It’s often about timing, knowing the ins and outs of your contract so that you minimize the financial damage on exit. As someone who’s currently considering leaving their current provider, I found the recent Superbowl campaign to be intriguing. Did you see the T-Mobile Superbowl ad?
Continue reading “T-Mobile Marketing Solves Switch Problem – Get’s Customers”