4 Ways Video Makes Email Marketing More Profitable
Email marketing is a key function to any serious online business. An email marketing list is one of the top 3 assets of any online business. However, the inbox is a crowded place as more marketers tap into this "free" marketing medium. Getting in the inbox is important, next is getting the email opened, and ...
Review of Boomtext SMS Mobile Marketing Service
Recently, a post shared the outcome of a text message marketing experiment while at two different events. There wasn't a lot of information as it pertained to the services used to get the text messaging off the ground, since then several readers have messaged in asking about recommended SMS providers for mobile marketing. Here I ...
4 Lessons from a Mobile Marketing Mini-Case Study
Focus of this study surrounded the use of SMS text messaging as a list building tool. I attended two events in recent weeks, and decided to integrate SMS messaging technology with my list management software. The objective? Get a feel for how the audience would respond to both the offer, and the medium for getting ...
Review of DigitalAccessPass.com Membership WordPress Plugin Software
The online membership site business model has been around for some time. Membership sites are very compelling for the right product, yet a major challenge is having solid tools to help manage the content your customers are paying for. Early products were expensive, often required a separate hosting account, required customization, and were inflexible. In ...
Review of Keyword Research Pro Software
Earlier this week while at the gym I saw a television documentary illustrating how search engines (focused on Google) are the go to source for more and more people globally when looking for information. It discussed how the number of daily searches online continues to grow at an incredible rate, and how this is a ...
What the Gmail Priority Inbox Means for Marketers
07 Sep 2010View Comments
The phrase “Above the fold” is a Internet term referring to the space in the top portion of a webpage or email, that a visitor sees without invoking the mouse to scroll or go below the fold. It is the most valuable portion of digital real-estate, a place where headlines, sub-headlines, and teaser copy resides, and it is often wasted with oversized banners, fancy graphics, and lost opportunity to convey value to visitors. Today, however, there is now a new “fold” to consider, as a result of Gmail’s new Priority Inbox. Read the story »
Review of Tweet Adder Latest Software Update
24 Aug 2010View Comments
Twitter is a great way to connect with your market in a real-time fashion. This site has posted reviews of several Twitter software tools in the last 18 months or so. Tweet Adder has been around for some time, but not formally reviewed here. Jamie and the team at Tweet Adder continue to build in features and add value to the product. They were one of the first to support both PC and Mac when they released the 1.0 version. In this review I’ll touch on the debate surrounding automation of Twitter accounts, and what I find to be the three most compelling features of the latest update of Tweet Adder. Read the story »
4 Reasons Marketers Need to Publish Newsletters
17 Aug 2010View Comments
As a panelist at a recent event I attended this year, I was asked why MarketingProfessor.com visitors are prompted for their email when visiting the site. After inquiring further, it was evident that for this individual, asking for an email address was taboo and almost offensive. He is not alone, many share this viewpoint, and suffer for it. In this post I’ll share a few ideas why a publishing a newsletter is essential for your online marketing efforts. Read the story »
15 WordPress Plug-ins I’m Using and Why You Should Too
05 Aug 2010View Comments
WordPress is a great platform to publish content on the web. Blogging, as it is known, has taken the web by storm, and given voices to anyone who has something to say, and can type. WordPress is a big part of the blogging world. It is free software, and it has a host of addons that users can download and apply to their site to increase it’s usability and functionality for publishers and readers alike. These addons are called plugins. This post reveals 15 of the plugins used on this site. Read the story »
Review of New Social Features in Constant Contact
03 Aug 2010View Comments
The rise of social media for business has resulted in email marketing service providers integrating their own social pieces into their offerings. Constant Contact recently added new features to do just that. The service now gives customers the ability to sent a tweet when publishing newsletters, and the ability for newsletter readers and event attendees to share via Twitter and Facebook. Features are highlighted below accompanied with screenshots. Read the story »
3 Reasons Why I’m Using Google Chrome More Than Ever
28 Jul 2010View Comments
There are few reasons to adopt a new piece of software, unless it has real productivity gains. I’ll admit, I like cool tools like the next person, but if the tool doesn’t help me get more done, it won’t last. A couple years ago when Google first entered the browser market by releasing Chrome, everyone was impressed with it’s speed, but the discussion didn’t go much beyond that. Today, several versions later, and a maturing extensions leaves me using it more than any other browser. Let me share 3 reasons why. Read the story »
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Featured Review Post
Twitter is a great way to connect with your market in a real-time fashion. This site has posted reviews of several Twitter software tools in the last 18 months or so. Tweet Adder has been... Click here to continue reading
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The Recommendations page is live. Why did it take so long? Honestly, it wasn’t on my blog launch checklist (it is now). Does your site have a recommendations page? Why or why... Click here to continue reading
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This is an example of using video to promote a product. Regardless of how you feel about Google the company, or Chrome the product, this ad stands out. Isn’t that what marketers want, to stand out? Ask yourself what... Click here to continue reading
Featured Social Marketing Post
It was done. The fan page is updated for the site, users are presented with a custom screen, including a video, an opportunity to opt in and join the site, as well as “Become a Fan” with a simple click of a button. ... Click here to continue reading
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The phrase “Above the fold” is a Internet term referring to the space in the top portion of a webpage or email, that a visitor sees without invoking the mouse to scroll or go below the fold. It is the most valuable portion... Click here to continue reading
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The search engines can stress you out if you let them. With all the changes of late, especially as the search engines figure out how to integrate the social web in results pages, it is hard to keep up. Having your rankings... Click here to continue reading
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There are few reasons to adopt a new piece of software, unless it has real productivity gains. I’ll admit, I like cool tools like the next person, but if the tool doesn’t help... Click here to continue reading
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WordPress is a great platform to publish content on the web. Blogging, as it is known, has taken the web by storm, and given voices to anyone who has something to say, and can type. WordPress is a big part of the blogging... Click here to continue reading
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Hi, my name is Travis Campbell, I operate this site. I'm here to share what I can from my lessons marketing online. With sizeable investments in continuing education, various software products and services, I have had some winners, and some losers. One way I can extend what I've learned is by writing about it, here... and helping you along the way.
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