MarketingProfessor.com

It’s important for modern day marketers to be engaged online. Whether it’s Facebook, Twitter, Google+, Instagram, or one of my favorites for business, LinkedIn (boring I know, but valuable), social networks are incredibly valuable. However attending marketing conferences a few times a year often exceeds any value gained from social networks, hands down. There are [...]

If you are new to video marketing, or even a long-time video marketing expert who wants to create quality, engaging videos fast, the latest version of Camtasia is worth a look. The newest version has largely been reengineered to create smoother screen recordings that can be edited into professional and engaging video content. In this [...]

The challenge for many website owners is understanding how visitors are interacting with your site. How are they liking a new graphic, video, or trust seal? Google analytics is a commonly used service that provides a wealth of information, but it falls short for many website owners (think eCommerce) when it comes to offering a [...]

From time to time I get to meet people in the Internet marketing industry who are doing great things to serve the community. It wasn’t until moving to Colorado did I learn that one of the marquee companies in the Internet marketing space had a large office just 15 minutes from where I live. So [...]

Over the last few months, I’ve had the privilege of spending focused time at local networking events, luncheons, and small business oriented gatherings. I’m learning a lot. Learning a lot of what I’ve been missing out on. The glamor and appeal of a ‘global’ business by having a whiz-bang website is appealing, but many underestimate the investment of time [...]

Search engines can be a great traffic source for your website. Do you have an idea where your site ranks when someone plugs in your keywords into a search engine? Whether you own one website, or many, if you have one client or many, tracking positions in the search engines is key. Doing it manually [...]

In a bold move Google ‘moves some cheese’ by overhauling the Google plus user interface. Reporting 170 million users who have “upgraded” to Google Plus, Google states these changes “accelerates our efforts to create a simpler, more beautiful Google.” Some early adopters may bristle at the changes, and it may be “just what the doctor ordered” [...]

Marketing conferences. When attending good ones, the challenge has always been, how to deal with the tidal wave of great information? How to apply what you are hearing in your business. My conclusion? Prioritize what makes sense, put a timeline to it, appreciate the rest of what you learned, but understand your limitations (yes, even [...]

Many online marketers start small. Perhaps you are one of them. Little investments like web hosting, an auto-responder service, and some marketing education courses. Others are more established businesses who are looking to make investments that result in significant productivity and revenue gains for the company. Insert challenge: Once you have a strategy down, now the [...]

Like being voted Homecoming Queen, being at the top of the list of influence metric companies such as Klout, Empire Avenue, Peer Index and ProSkore may be turning into a hollow victory as the shortcomings and pitfalls of these services become more pronounced. The major issue seems to be the ease with which some of [...]