MarketingProfessor.com

Search engines can be a great traffic source for your website. Do you have an idea where your site ranks when someone plugs in your keywords into search engine? Whether you own one website, or many, if you have one client or many tracking positions in the search engines is key. Doing it manually works, [...]

In a bold move Google ‘moves some cheese’ by overhauling the Google plus user interface. Reporting 170 million users who have “upgraded” to Google Plus, Google states these changes “accelerates our efforts to create a simpler, more beautiful Google.” Some early adopters may bristle at the changes, and it may be “just what the doctor ordered” [...]

Marketing conferences. When attending good ones, the challenge has always been, how to deal with the tidal wave of great information? How to apply what you are hearing in your business. My conclusion? Prioritize what makes sense, put a timeline to it, appreciate the rest of what you learned, but understand your limitations (yes, even [...]

Many online marketers start small. Perhaps you are one of them. Little investments like web hosting, an auto-responder service, and some marketing education courses. Others are more established businesses who are looking to make investments that result in significant productivity and revenue gains for the company. Insert challenge: Once you have a strategy down, now the [...]

Like being voted Homecoming Queen, being at the top of the list of influence metric companies such as Klout, Empire Avenue, Peer Index and ProSkore may be turning into a hollow victory as the shortcomings and pitfalls of these services become more pronounced. The major issue seems to be the ease with which some of [...]

If you are relatively new to online marketing, it represents a broad frontier with lots of opportunity. If you are anything like I was early on, you may be feeling a bit overwhelmed, and are unsure where your gifts and talents fit in the big picture. Don’t make the mistake I did and go in [...]

I’m a fan of getting stuff done. The only way I know to get meaningful stuff done is to get serious, even aggressive about my time. My productivity techniques seem to get reviewed, refined, and tuned on a regular basis. Never are the embraced time and productivity management tactics I use, followed to a tee. [...]

Pinterest seems to be the new cute girl at the dance that no one knows about – but everyone wants to get to know. So how has this photo sharing site that is incorporating affiliate linking as its revenue model, capturing such interest and traffic share? With a 400% increase in visitor count from September [...]

Influence is a tricky thing. If in striving to be influential you succeed, at what cost. If failure is your outcome what can you learn? In either case it’s worth asking “was it worth it?”. No problem with influence here, but influence is best when it is a result of other business and marketing activities. The reality is, [...]

There has been a lot of activity recently with our friends at Google. Last week they announced the rollout of Google Plus Your World. This is essentially a more elegant version of personal search, with a snazzy video (shown a bit later). Now that the dust has settled, the question marketers are asking is how [...]