Your Business Plan for Failing Social Networking Sites
In recent weeks social networking services seem to be maxed. Twitter continues to have struggles as the fail whale has returned in full force, I've found posting updates to the site has become slow and challenging, and as a result I haven't been updating as frequently. Facebook has it's own share of issues with the ...
3 Rules of Using Twitter for Business
A lot has been made of Twitter as its popularity grows (significantly, I might add), so have the reasons for having a solid Twitter marketing strategy. In this post you'll learn the three rules every online and small business entrepreneur should know when using Twitter for business, and why. Without these in place, your experience ...
Business Blogging 5 Sites for Starting in 5 Minutes or Less
With the pervasiveness of blogging technologies, many of which are free, the bar has been lowered so that any aspiring small business marketer with minimal technical skill can get started in 5 minutes or less. In this post I'll share with you 5 resources to get your business blog rolling fast. For the small business ...
3 Strategies for Profitable Followup After an Event or Seminar
11 Mar 2010 / Comments
With the recent advent of social marketing, making connections digitally has never been easier. It truly is an incredible time online. However, nothing replaces connecting in-person, and I don’t think that will change anytime soon. Human beings require interaction that only happens face to face. Hearing someone’s voice, seeing facial expressions, and shaking hands (tough) cannot be digitized. Since these in person connections can be so strong, it is so important to follow up. In this article you’ll discover 3 follow up strategies that include: when followup starts, a ranking system, and 3 things you must know for each meaningful followup with each new contact.
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The Forgotten Page – Bloggers Don’t Make This Mistake
10 Mar 2010 / CommentsThe Recommendations page is live. Why did it take so long? Honestly, it wasn’t on my blog launch checklist (it is now). Does your site have a recommendations page? Why or why not?
10 Guidelines of Using Google Buzz for Business
04 Mar 2010 / Comments
Since Google Buzz was enabled on Gmail accounts last month, I’ve observed quite a bit, and experimented a little on my own, and have been seeking feedback about what Marketers think about Google Buzz. Thanks to those of you who took time to either comment here, or respond on Twitter or Buzz. Thinking further last week I did my best to create an illustration of where Google Buzz fits in (graphic designers be forewarned 
with my web communications, I ran across an interesting Buzz Stream exposing a plagiarist and this week looked at an SEO Consideration of Google Buzz vs. Twitter. This post will round out Buzz talk for a while here as I share a 10 Guidelines of using Google’s latest social service. Read the story »
SEO Considerations – Google Buzz vs Twitter
02 Mar 2010 / Comments
Google Buzz has generated a ton of interest, “is it better than Twitter? Frienfeed? Should Facebook be scared?” The debates will continue. One thing I didn’t see too much chatter about was the SEO impact of either service. I decided to use one of the Firefox SEO Plugins to do a quick analysis, and captured a screenshot comparing two profile pages. There is a lot that can be discussed here, but this is what stands out to me. Read the story »
Google Buzz Case Study – Catching Criminals
25 Feb 2010 / Comments
Plagiarism is a way of life if you publish content online. As difficult as it may be, stopping cyber-criminals from stealing your precious and original content is hard to do. However, I recently observed something unfold before my eyes that was inspiring. Nothing to do with police, rather a bit of a social scolding. In the old days (ok, at least before my time), there was a hat that a troublemaker classmate would be required to wear as they say in front of the class. On the hat was the word “Dunce”. The point was to use peer humiliation to encourage a rogue student to think twice about mis-behaving. While I’m not sure if this approach would fly in today’s public schools, it was effective. The person wearing the hat was embarrassed, and on looking classmates, while laughing, knew their fate if they crossed the teacher. It seems this social scolding has made a comeback. This time it is with Google Buzz, and we are all the teacher. Read the story »
How I See Google Buzz Fitting With My Social Marketing
23 Feb 2010 / Comments
Figuring out where things fit in on the social web can be daunting, even overwhelming. Seriously, with Facebook, LinkedIn, Twitter, a Blog, Email Lists, and now Google Buzz, how does it all fit together? I often gravitate to graphs, charts, and illustrations. Maybe it has to do with the old phrase, “a picture is worth a thousand words”. I find words can get in the way where a graph or chart can explain a complex idea in seconds. Read the story »
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Google Buzz has generated a ton of interest, “is it better than Twitter? Frienfeed? Should Facebook be scared?” The debates will continue. One thing I didn’t see too much chatter about was the SEO impact... Click here to continue reading
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With the recent advent of social marketing, making connections digitally has never been easier. It truly is an incredible time online. However, nothing replaces connecting in-person, and... Click here to continue reading
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Hi, my name is Travis Campbell, I operate this site. I'm here to share what I can from my lessons marketing online. With sizeable investments in continuing education, various software products and services, I have had some winners, and some losers. One way I can extend what I've learned is by writing about it, here... and helping you along the way.
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