MarketingProfessor.com

Influence is a tricky thing. If in striving to be influential you succeed, at what cost. If failure is your outcome what can you learn? In either case it’s worth asking “was it worth it?”. No problem with influence here, but influence is best when it is a result of other business and marketing activities. The reality is, [...]

There has been a lot of activity recently with our friends at Google. Last week they announced the rollout of Google Plus Your World. This is essentially a more elegant version of personal search, with a snazzy video (shown a bit later). Now that the dust has settled, the question marketers are asking is how [...]

Let’s agree on something right now. Internet Marketing is not simple. Principles exist, as with any business, but as a whole it’s not simple.  What makes it ‘not’ simple? The first half of that phrase, Internet. Agreed?  Good. Marketing is simple. Couple it with Internet, and things get complex in a hurry. You may not [...]

You’ve likely read a handful of posts, tweets, and articles online when it comes to everything of the New Year. There are some really great nuggets out there. Which brings you here. What to do with all those fancy ideas? How to implement all those power tips? Don’t. What? Don’t. Don’t seek to implement many [...]

Hard to believe that another year is behind us. I recently was reviewing some Google analytics stats for this site to get ideas for content in the coming year, and saw some interesting trends. There were posts that were highly trafficked, some that were highly engaged by readers, but not all highly trafficked posts were highly [...]

There are many ways to accelerate and supercharge a marketing career. It involves hard work, salesmanship, and even a little luck. It’s important to understand your goals in light of the phase of your career and why change might be just what you need. If marketing is indeed your game there are three possible avenues [...]

Google continues to ramp things with their social initiative for business Google +. Along with some of the new features released yesterday, the most useful by far is the ability to designate managers for business pages on Google Plus. This is an effort to bring functionality that already exists with Facebook Pages. They are also [...]

From time to time I’m asked what tools I use to create videos. The question behind the question is often really, “How can I use video effectively to get more traffic and sales.” Software and tools are important, but equally important is understanding how to use video marketing to extend your online marketing for maximum [...]

Have you heard of Tim Tebow? If you are in the US, and pay attention to sports, you may have. I like sports and share some things about it from time to time (like here and here). I think there are a lot of lessons sports can provide us in marketing, business, and life. Tim Tebow [...]

Looks like the folks at Google have a bit more to do before the end of the year. They just announced a change to the Google bar that looks promising. Read the announcement here, or watch the video below. Chime in with “Like” if you like, and “No Like” if you don’t.