MailChimp Review – 10 Useful Email Marketing Features

There are a vast number of email marketing services available to businesses of all sizes. Since email marketing has been around for a while, many of the services have matured to the point that even novice tech savvy business owners use them with ease. Last month I launched a campaign using MailChimp for the first […]

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Freelancer.com Acquisition of Warrior Forum

Every marketer needs a hand from time to time. Current intel. Engagement with other like-minded folks. One of the most helpful online resources from the earliest of days, it’s still early by the way, has been the warrior forum. I have found it to be a great research resource. This week, announced on TechCrunch, the […]

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Controversy Marketing – Barbara Corcoran Style

How do you respond to controversy? How do you engage controversy in your marketing efforts? Do you believe in the saying that there is no such thing as bad PR, or ‘Bad PR is good PR’? I read something this week that got me thinking about this. It was a post (linked from image below) […]

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Social Media Marketing World – Top Takeaways

Last week at Social Media Marketing World in San Diego, I had the privilege of serving as track moderator (aka MC). This involved speaker introduction, time management, and facilitating Q&A (lessons here). While the priority was keeping an already very well organized track ‘on track’, I was unable to resist scribbling down notes during the […]

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Social Media Marketing World – 7 Ideas to Make the Most of It

Events are something that can serve your business and personal marketing well. In my experience the best way to make the most of an event is to prepare for it. You are investing money and (more importantly) time in your business by attending an event, preparation is key to making the most of it. Next […]

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What Amazon Prime Teaches Marketers About Price Increases

Today I got a friendly email from the folks at Amazon. Perhaps you got one as well. It spoke of a price increase to my Amazon Prime membership. Not going to delve into the finer points of the message (screenshot below), rather I’d like to highlight what they did well and questions we can ask […]

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3 Steps to Getting a Professional Design Your Market Wants

If you are like me, you know what you like when you see it but you have no way to create it yourself. For that reason I’ve always outsourced design work. Whenever I’m starting a project one of the first things I do after establishing a business plan is get a logo designed. Design work, […]

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Facebook Fraud Goes Viral

Last week there was a video from a scientific channel on YouTube that has created quite a buzz. It exposes a little known issue by most Facebook advertisers (until now) who aspire to get genuine followers on the behemoth social network, but in all their striving end up getting likes from pods of “Click farms” […]

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10 Years of Facebook – Stats Marketers Need to Know

The impact of social media on marketing over the past 10 years has been significant. Facebook leads the conversation, with breakneck growth for much of their 10 year history, boasting well over 1 Billion users worldwide. In record time, marketers now have the ability to carve out a very targeted audience, who returns to the […]

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T-Mobile Marketing Solves Switch Problem – Get’s Customers

Have you ever left one mobile network provider to sign up with another? It’s often about timing, knowing the ins and outs of your contract so that you minimize the financial damage on exit. As someone who’s currently considering leaving their current provider, I found the recent Superbowl campaign to be intriguing. Did you see […]

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