April 10, 2014

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Controversy Marketing – Barbara Corcoran Style

How do you respond to controversy? How do you engage controversy in your marketing efforts? Do you believe in the saying that there is no such thing as bad PR, or ‘Bad PR is good PR’? I read something this week that got me thinking about this. It was a post (linked from image below) […]

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April 4, 2014

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Social Media Marketing World – Top Takeaways

Last week at Social Media Marketing World in San Diego, I had the privilege of serving as track moderator (aka MC). This involved speaker introduction, time management, and facilitating Q&A (lessons here). While the priority was keeping an already very well organized track ‘on track’, I was unable to resist scribbling down notes during the […]

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March 22, 2014

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Social Media Marketing World – 7 Ideas to Make the Most of It

Events are something that can serve your business and personal marketing well. In my experience the best way to make the most of an event is to prepare for it. You are investing money and (more importantly) time in your business by attending an event, preparation is key to making the most of it. Next […]

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March 13, 2014

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What Amazon Prime Teaches Marketers About Price Increases

Today I got a friendly email from the folks at Amazon. Perhaps you got one as well. It spoke of a price increase to my Amazon Prime membership. Not going to delve into the finer points of the message (screenshot below), rather I’d like to highlight what they did well and questions we can ask […]

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February 27, 2014

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3 Steps to Getting a Professional Design Your Market Wants

If you are like me, you know what you like when you see it but you have no way to create it yourself. For that reason I’ve always outsourced design work. Whenever I’m starting a project one of the first things I do after establishing a business plan is get a logo designed. Design work, […]

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February 15, 2014

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Facebook Fraud Goes Viral

Last week there was a video from a scientific channel on YouTube that has created quite a buzz. It exposes a little known issue by most Facebook advertisers (until now) who aspire to get genuine followers on the behemoth social network, but in all their striving end up getting likes from pods of “Click farms” […]

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February 11, 2014

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10 Years of Facebook – Stats Marketers Need to Know

The impact of social media on marketing over the past 10 years has been significant. Facebook leads the conversation, with breakneck growth for much of their 10 year history, boasting well over 1 Billion users worldwide. In record time, marketers now have the ability to carve out a very targeted audience, who returns to the […]

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February 6, 2014

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T-Mobile Marketing Solves Switch Problem – Get’s Customers

Have you ever left one mobile network provider to sign up with another? It’s often about timing, knowing the ins and outs of your contract so that you minimize the financial damage on exit. As someone who’s currently considering leaving their current provider, I found the recent Superbowl campaign to be intriguing. Did you see […]

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January 21, 2014

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OMAHA is Calling – Frontier Airlines is Answering

In the “examples file” this one just hit my inbox. It’s one thing to hear clever ideas, it’s another when they are executed. Kudos to Frontier Airlines. Trend Marketing: Email marketing represents an ideal platform to leverage what I call “Trend Marketing”. This is where you take a current event and ride its wave to […]

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3 Must Have Social Media Tools for the Mobile Marketer

More and more the road is calling. Airports, taxi’s, hotel rooms, etc. When does the sage marketer have the time to post and interact on their social channels with some degree of frequency? The road for you doesn’t justify a lack of posting on social networks does it? Afterall, those who have forgotten to engage […]

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