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Making email marketing pay is 100% about execution. That means getting your email delivered, opened, read, and the consumer moved to action. Drop the ball on any step in the direct email marketing process and chances are you dropped you conversion to 0% on that email.

ALREADY READ THE REPORT? Scroll to end of post for a special note… Allow me to take this opportunity to thank you for being a subscriber (either by RSS or email, hopefully both).  It is fitting that MarketingProfessor.com releases it’s two Online Marketers FAQ Special Reports, as a token of gratitude to my subscribers.

MySpace is the birthplace of the viral indie band. Keep that in mind when you design your social marketing strategy for this hip and fast moving marketplace. Unlike some of the other social networks promotion and outrageous presentation are encouraged, not scoffed. Although serious business marketing is taking place on MySpace you have to conform [...]

Trust is the most valuable sales and marketing tool. Business blogging right will bring you that trust in spades. Blogging can be a natural format for giving your customers the transparency and accountability that breeds trust and loyalty in your business.

LinkedIn is unquestionably prime real estate in the social networking marketplace. This network is packed with affluent decision makers on the hunt for solutions. This makes it a huge small business marketing opportunity for savvy business owners that know social marketing. LinkedIn is not only fertile ground for internet marketing, but can also be the [...]

Blogging is a natural extension of any email marketing strategy or vice versa, depending on where you have started your web publishing campaign. These two marketing methods are perfect complements and can really improve the effectiveness and stickiness of your business blogging and email efforts. Email and blogging are complementary communications in my mind. One [...]

You have worked hard to build or find a great direct email marketing list. You are sure it is targeted, filled with opportunity, and you definitely know you have what they need. You have loaded up and engaged the top autoresponder service ready to automate your email marketing campaign. But, will they engage? Can you [...]

Looking for a great social marketing campaign manager? Look no further than Plaxo. With this ever expanding social networking platform you have all the tools to run your small business marketing plan. Even more importantly it is already stocked with millions of professional contacts ready to connect to your internet marketing. Plaxo started as a [...]