5 Reasons to Outsource Your Email or Autoresponder Service
Making email marketing pay is 100% about execution. 
That means getting your email delivered, opened, read, and the consumer moved to action. Drop the ball on any step in the direct email marketing process and chances are you dropped you conversion to 0% on that email. Read more
Online Marketers FAQs Available for Download
ALREADY READ THE REPORT? Scroll to end of post for a special note…
Allow me to take this opportunity to thank you for being a subscriber (either by RSS or email, hopefully both). It is fitting that MarketingProfessor.com releases it’s two Online Marketers FAQ Special Reports, as a token of gratitude to my subscribers. Read more
Online Marketing Strategy with MySpace
MySpace is the birthplace of the viral indie band. Keep that in mind when you design your social marketing strategy for this hip and fast moving marketplace. Unlike some of the other social networks promotion and outrageous presentation are encouraged, not scoffed.
Although serious business marketing is taking place on MySpace you have to conform to the space. It is irreverent, fast, obnoxious, and even a bit confusing. However, playing on the edge, taking risks, and making mistakes are all expected–not feared. Read more
Business Blogging, Transparency and Accountability Gets You Trust
Trust is the most valuable sales and marketing tool. Business blogging right will bring you that trust in spades. Blogging can be a natural format for giving your customers the transparency and accountability that breeds trust and loyalty in your business. Read more
6 Steps to Small Business Social Marketing with LinkedIn
LinkedIn is unquestionably prime real estate in the social networking marketplace. This network is packed with affluent decision makers on the hunt for solutions. This makes it a huge small business marketing opportunity for savvy business owners that know social marketing.
LinkedIn is not only fertile ground for internet marketing, but can also be the platform that manages these campaigns. Read more
Explode Your Blogging Results with Email Marketing
Blogging is a natural extension of any email marketing strategy or vice versa, depending on where you have started your web publishing campaign. These two marketing methods are perfect complements and can really improve the effectiveness and stickiness of your business blogging and email efforts.
Email and blogging are complementary communications in my mind. One works to alert and stimulate interest, while the second informs and maintains a permanent destination for action. However, don’t get too wrapped into an inflexible marketing framework–there are times to use one, or the other, or both.
Using Email and Blogs Together
Email marketing has long been the secret traffic gems of web publishing, and now business blogging. Consumers use email everyday to communicate with friends, family, and business colleagues. There is no better way to get a modern consumers’ attention. Read more
7 Strategies to Engage Subscribers with Your Email Marketing
You have worked hard to build or find a great direct email marketing list. You are sure it is targeted, filled with opportunity, and you definitely know you have what they need. You have loaded up and engaged the top autoresponder service ready to automate your email marketing campaign. But, will they engage? Can you activate this list into buyers? I am about to reveal a proven 7 point strategy to maximize even the toughest email list.
Small business marketing needs to yield a lot with a little. So, getting the most out of every email, maximizing email conversion has to be the prime objective. These 7 email marketing tips with get you there.
1. From Someone Important or at Least Friendly
If you aren’t a household name or you can’t get that star endorsement at least make your direct email marketing seem friendly and personable. Read more
Small Business Marketing, Managing Social Marketing Campaigns with Plaxo
Looking for a great social marketing campaign manager? Look no further than Plaxo. With this ever expanding social networking platform you have all the tools to run your small business marketing plan. Even more importantly it is already stocked with millions of professional contacts ready to connect to your internet marketing.
Plaxo started as a simple way to store and organize your contacts online. However, it has evolved into a platform filled with opportunities and decision makers. Implementing the following framework turns this contact manager into a social marketing manager.
Contact Management
The core element to any internet marketing plan or solution is the underlying contact database. Plaxo makes this easy. Import your existing contacts from virtually any contact manager or address book you use today (i.e., Outlook, Apple Address Book, GMail, Yahoo, etc.). Even sync between a variety of contact and social services. Read more
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Hi, my name is Travis Campbell, I operate this site. I'm here to share what I can from my lessons marketing online. With sizeable investments in continuing education, various software products and services, I have had some winners, and some losers. One way I can extend what I've learned is by writing about it, here... and helping you along the way.
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