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Recent numbers released regarding online video show that YouTube is the leader as a destination for web video, not only getting people there, but having them view multiple videos per visit, and keeping them coming back for more. In this post I’ll share an Internet video marketing tip about the subscribe feature that keeps YouTube [...]

Last month I shared 3 Great SEO Plug-ins for Firefox, because with web 2.0 marketing strategies, you need software tools to help you understand and discover how you are doing in key areas online. As I mentioned in the article, one of the great things about using Firefox as your web browser is the wide [...]

Make no mistake, Pay Per Click (PPC) advertising is a great way to drive targeted traffic to your website. What is the reason any small business wants to get traffic to their website? To get people to take action, and ultimately profit. With decent PPC search engine placement and PPC tracking in place, you can [...]

There is a pretty standard rule when it comes to social media for business, you need to get people in your target market to your personal or company social media site, that is, your blog.  If you get people there, and they interact, you can build community…but does that go far enough?  In this post [...]

3/26/2009: Special Update Below The bottom line on this offer is that Butterfly Marketing 2.0 becomes a free membership software for just a few hours March 24, 2009 at 1pm EST.  In this post, I’ll share a bit of history of this product (how it is much more than a membership tracking software), talk about [...]

So, you know that you need to move forward or expand your marketing online, and decide that now is the time to get serious about Pay Per Click (PPC) Marketing.  Congratulations!  Used properly, with solid PPC Campaign Management, it can be one of the most powerful online marketing resources available.

You’ve seen it before, when signing up at LinkedIn or other social networking sites, they want you to complete your profile (photo, work history, etc.), and in an effort to motivate you further, some even measure its completeness as you go.  In this post we’ll discuss why public profiles are important as a social marketing [...]

YouTube is a great place to do research, and be a resource for others.  Of course making yourself a resource to others means that you have an opportunity to extend your brand and reach.  Like other social networks, YouTube users have a personal page, they call the YouTube channel.  This article presents Internet video marketing [...]

If you are using Twitter for business you know that it is much more than status updates about your latest meal or family activity.  It is a way to build a following, build relationships with those followers, and potentially have some of those followers self-select in as one of your customers.  In fact, used strategically, [...]

Many get excited with the prospects of a pay per click (PPC) campaign for their business.  They like the idea of fresh, targeted traffic coming from the first page (hopefully) of Google for certain search terms.  What is sometimes lost is good PPC campaign management.  What I want to share with you is the core [...]