Your Business Plan for Failing Social Networking Sites
In recent weeks social networking services seem to be maxed. Twitter continues to have struggles as the fail whale has returned in full force, I’ve found posting updates to the site has become slow and challenging, and as a result I haven’t been updating as frequently. Facebook has it’s own share of issues with the recent interface enhancements, as well as cracking down on suspicious accounts, and locking users out whom they deem a dangerous, even LinkedIn has been slower than normal. All this instability rightfully puts internet and small business marketers on edge if they are using social media to grow their business. Read more
SEO Defined- What is a SERP and Why it is Important
Whenever you plug in a search term in your favorite search engine, the page returned is the SERP or Search Engine Results Page. Not only should you have a search engine marketing strategy to be in one of the top coveted positions on this page, but recognize the importance of the information on this page, as it often determines how searchers respond. Read more
Review of Interesting List Building Tool
There is a lot to building a business online. This is evident by the categories of content here on this site. An online business needs two key ingredients to succeed, traffic (those visiting the website) and conversion (sales). One of the ways you can get traffic is by building a list. In this post I talk about the benefits of building a list, as well as product I’m testing which can help you do just that. Read more
Why Pay Per Click is the Copywriters Biggest Contest
Many use pay per click (PPC) campaigns to drive fresh leads to their site, and well they should, it is a quick and easy way to do just that. What many don’t realize is the little ads one writes serve as one of the greatest competitions on the web. Copywriters aren’t typically known as being fiercely competitive, but obviously everyone wants a great return on investment when handling their PPC campaign management. Good news is PPC search engines reward the best performing ads with higher rankings, more qualified traffic, and at a better price. The bottom line, the better the ad the more likely you’ll get clicks (and sales) for less money. In this post, I’ll share 3 components of a good PPC advertisement. Read more
Affiliate Marketing- 5 Sources to Find Products
With the dynamics of the current global economy, many are researching to see if there are legitimate ways to make money online. One of the business models that attracts a lot of interest is affiliate marketing. Affiliate marketing, while not devoid of challenge, says promote other peoples products online and sit back while the cash rolls in. Website visitors will hopefully click through your special product link (aka affiliate link), giving you credit (and commission) for the sale. There are probably millions of products available to promote online. This post will highlight 5 sources you can use to find products to promote. Read more
Review of Product Launch Formula – Bottomline
It happens tomorrow, the second product I ever purchased has been updated, and I believe, when executed, the information it contains can make all the difference for your online success.
Jeff Walker came out with Product Launch Formula in 2005, I purchased it in February 2006. He has been the goto coach for some of the most successful product launches in internet marketing history, and has really made a name for himself. Read more
Boost Your LinkedIn Marketing with Slides
As a continuation of the ‘extending your reach’ tone of recent articles, I’d like to share yet another way to do just that. If you have ever presented publicly let me encourage you to use that content for other purposes. If you haven’t, now may be a great time to get your best ideas down in presentation format for automatic sharing on your LinkedIn profile. Read more
Birthday Fun Top 3 Posts MarketingProfessor.com
Today MarketingProfessor.com is 6 months old. Ok, maybe not a huge deal, however, like anything in business or life for that matter, it is important to stop, reflect, and celebrate accomplishments. So, we pause (albeit very briefly) to acknowledge our tiny milestone, 6 months since the first post, and share our top 3 visited posts. Read more
Review of Ninja Affiliate by MaxBlogPress
Let’s face it, blogging is hard work…if you want it to be successful. Next week MarketingProfessor.com will be 6 months old (already), and it is slowly gaining steam. From the beginning, MarketingProfessor.com is set to provide Real. Profitable. Advice. as I share my take with products or gurus that have made a difference in my business, or in the business of clients I’ve worked with (good or bad). One of the greatest challenges for any business blog is making it a viable revenue generator for your business. If a business blog does not have enough value to the business, it will go stagnant or die altogether. This post reviews a product that makes blog monetization on a WordPress blog much easier (almost instantly). It is a product I’ve been using for some time. Read more
3 Ideas to Make Business Blogs More Interactive
Social marketing is one of the hottest trends in online business today. A common social marketing strategy is to drive people to your business blog. A companies business blog is their own social network, and should be a platform to engage visitors in meaningful interaction that allows for relationship building and commerce. This post talks about 3 ideas to make your business blog more useful to you and visitors, and keep them coming back.
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Hi, my name is Travis Campbell, I operate this site. I'm here to share what I can from my lessons marketing online. With sizeable investments in continuing education, various software products and services, I have had some winners, and some losers. One way I can extend what I've learned is by writing about it, here... and helping you along the way.
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