MarketingProfessor.com

Yesterday Microsoft and Yahoo! finally reached a deal, and while it is no hostile takeover per se, it is worth considering especially for online marketers who use Pay Per Click to drive traffic to their landing pages.  How will this deal impact PPC prices?  Is it good for the industry as a whole? For searchers?

In the Internet marketing community, I’ve heard it said of someone being a “fanatical tester”, or a “really bad tester” and other with a true confession, “I don’t test like I should…or at all”.  Testing in the sense of making changes to product offers, product pages, sales letters, or web pages where you are interested [...]

Social Networking has been around for, well, since people have existed.  What’s new is the technology enabled social networking, as seen in recent years online.  Many strategies and techniques have been used in social media in an effort to move commerce along for big and small businesses alike.  They way people interact with others really [...]

What do you do when a best of breed stats tracking tool for affiliate marketers comes on the market?  You get excited about it.  What do you do when they come out with a compelling promotion?  You see if there is any reasons not to add such a tool to your arsenal.

One of the things I appreciate about entrepreneurs and small businesses in general, is their opportunity to innovate, and make changes quickly. This agility (as some call it), is coveted by large businesses who are unable to react as quickly. I liken this big business small business dynamic to a huge cruise ship that is [...]

Hummingbird software which helps automate Twitter follower and following activities, was released just a few short months ago and has been a great tool for marketers who want to build targeted following on Twitter.  However,  the guys at Mesiab Labs have had some major issues of late (changes at Twitter), making their product very frustrating [...]

Recently some local AM radio sports commentators were responding to questions that were coming in to the station.  Source of the questions you might ask?  Get this… on their Twitter feed.  Some people are too shy to call in, or don’t have the patience to hit redial on their phone, so they tweet their question [...]

Advertising with Twitter has been available with 3rd parties for for some time, but until recently there wasn’t enough volume.  Now that Twitter has gone mainstream, I thought advertising was worth another look.  While it may not be viable for every market (yet), the outcome of my tests got my attention, as I found it [...]