Microsoft and Yahoo What It Means for Online Marketers
Yesterday Microsoft and Yahoo! finally reached a deal, and while it is no hostile takeover per se, it is worth considering especially for online marketers who use Pay Per Click to drive traffic to their landing pages. How will this deal impact PPC prices? Is it good for the industry as a whole? For searchers? Read more
Review of ClickTale Web Visitor Video and Analytics Service
In the Internet marketing community, I’ve heard it said of someone being a “fanatical tester”, or a “really bad tester” and other with a true confession, “I don’t test like I should…or at all”. Testing in the sense of making changes to product offers, product pages, sales letters, or web pages where you are interested in having visitors choose a specific course of action. You find a winning page design, website copy, or graphic placement, and you always try to beat it. With free services like Google Analytics or Google Website Optimizer, the barriers to testing are slim to none, although time is always a constraint. As useful as these services may be , they don’t show you what a users sees and how these users interact with your site, only a video of a user visiting your site could reveal that. That’s where ClickTale comes in.
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Seth Godin Speaks Frankly on Social Networking and Business
Social Networking has been around for, well, since people have existed. What’s new is the technology enabled social networking, as seen in recent years online. Many strategies and techniques have been used in social media in an effort to move commerce along for big and small businesses alike. They way people interact with others really hasn’t changed however. This ties into my takeaways from this segment of video from Seth Godin. What say you?
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StatsJunky Celebrates with Compelling 3 Day Promotion
What do you do when a best of breed stats tracking tool for affiliate marketers comes on the market? You get excited about it. What do you do when they come out with a compelling promotion? You see if there is any reasons not to add such a tool to your arsenal.
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Follow Up Marketing Just Got More Affordable
One of the things I appreciate about entrepreneurs and small businesses in general, is their opportunity to innovate, and make changes quickly. This agility (as some call it), is coveted by large businesses who are unable to react as quickly. I liken this big business small business dynamic to a huge cruise ship that is trying to turn, while it is being circled with little speedboats. Well, one speedboat is making some waves, helping others make some waves of their own in the process. Read more
Why I Stopped Using Hummingbird Twitter Automation Software
Hummingbird software which helps automate Twitter follower and following activities, was released just a few short months ago and has been a great tool for marketers who want to build targeted following on Twitter. However, the guys at Mesiab Labs have had some major issues of late (changes at Twitter), making their product very frustrating to use. Not to mention their own suspended Twitter accounts. Many have emailed me directly about their frustration and concerns. Here’s the thing, I’ve stopped using it altogether, but am reconsidering, and you should too – let me fill you in. Read more
3 Ways to Know if Social Media is Dangerous to Your Business
Recently some local AM radio sports commentators were responding to questions that were coming in to the station. Source of the questions you might ask? Get this… on their Twitter feed. Some people are too shy to call in, or don’t have the patience to hit redial on their phone, so they tweet their question to the hosts, smart. Social media has gone main stream. However, if we as marketers aren’t careful social media can be dangerous to your business, this post shares three indicators and a simple solution. Read more
Twitter Advertising 3 Services for Traffic or Revenue
Advertising with Twitter has been available with 3rd parties for for some time, but until recently there wasn’t enough volume. Now that Twitter has gone mainstream, I thought advertising was worth another look. While it may not be viable for every market (yet), the outcome of my tests got my attention, as I found it to be more effective and more economical than I anticipated. Read more
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Hi, my name is Travis Campbell, I operate this site. I'm here to share what I can from my lessons marketing online. With sizeable investments in continuing education, various software products and services, I have had some winners, and some losers. One way I can extend what I've learned is by writing about it, here... and helping you along the way.
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