MarketingProfessor.com

It is important to understand how useable your website is to visitors.  Google analytics offers some of this functionality, but when it comes to watching users in action; there are few choices that are affordable for internet and small businesses marketers.  I recently tested a very compelling website tool which actually records videos of your [...]

Been a Blackberry user now for about 2 years.  The transition from my trust Palm device wasn’t easy, but it was inevitable.  My eyes are on the iPhone as my wife enjoys it’s cousin, the iTouch, for about 8 months.  Until then, I’m making the most of my Blackberry, and things just got better.  This [...]

Some marketing tools are distractions, and others are essential.  It is important to observe and learn marketing strategy from others who are doing a product launch, social media campaign, or simply having people subscribe to a newsletter.  What you’ll soon find is that these online marketing activities require creative energy and a hefty dose of [...]

I was reading about Google’s latest search engine overhaul which is forthcoming.  Google Caffeine is designed to compete with social media sites like Facebook (Friendfeed), and Twitter with improved real-time search.  Like any early technology it has its share of issues, but it seems again that Google has the right idea.  Below is a compilation [...]

On the heels of Twitter going down last week, this week the news is of a popular free service not going down, but closing it’s doors altogether.  Popular with many online marketers who use social media sites like Twitter, tr.im URL shortening announced it is closing it’s doors.  And there’s bigger news, yesterday Facebook Acquired [...]

At the time of writing this post, Twitter is down. Does it impact you when Twitter is down?  Perhaps you are susceptible to Twitter Withdrawal Syndrome (TWS), as is cleverly depicted in this video by CoachDeb?  Perhaps you are a newbie, and haven’t get got going with Twitter, or don’t yet have a strategy is [...]

It may have happened this week, this month, this year, or this century, if you’ve had any experience marketing online, you’ve got stories, good ones, and, well, not so good ones.  I call these lessons (smile).  While I don’t read every post, I’m a fan of what Darren Rose does over at Problogger.net, last month [...]