Top 5 eCommerce Lessons Learned
This year marks the 3rd year that I’ve had an eCommerce store. It has been a fun experience, and with each year I’m encouraged by customer’s feedback, yet having a store is not without it’s share of lessons. In this post I share 5 of my top lessons, and invite you to chime in with yours (or ask your own questions). Read more
Twitter Says Advertising Not A Top Priority
Today Reuters interview reveals that Twitter is perhaps no closer to monetizing the site with Ads than they were 6 months ago. In fact, things like search, retweets, geo targeting are topping the list. I think this is great news for online marketers, and represents a great opportunity to get started with Twitter advertising for your business, and I’ll share why. Read more
Facebook Developments from Around The Web
There have been some interesting updates pertaining to Facebook recently. They have become profitable (early), which is quite a feat given the current global economy, there are new enhancements with free desktop apps now interfacing with Facebook Fan pages, and other tidbits. This post captures some of this information from around the web for convenience to MarketingProfessor.com readers. What’s next? Who knows? Perhaps you have some ideas? Feel free to chime in with your comments below. What will Facebook do before 2009 is over? Read more
Getting the Gist of Your Social Connections with Gist
One of the challenges of managing multiple online social profiles, is they serve as information islands, making it difficult to get a complete snapshot of what is going on with a given “friend” or “connection” and their various social profiles. There are products like Xobni (reviewed here) which has features to centralize some social profiles information, but that works only with Outlook, what about Gmail or other email systems? Anyone use a Mac? The point is, until now it has been difficult to centralize information for a given connection without doing a bunch of manual searches, and data harvesting. If you are an online marketer, you should be excited about this proposition. This post will cover the initial impressions of Gist, a web-based service to help you, as their website says “know more about who you know.” Read more
3 Questions Every Newbie Affiliate Marketer Must Ask
Affiliate marketing is one of the best places to start for newbie’s who want to learn Internet marketing. Why? Because it helps hone key skills necessary for any online business. Getting Traffic. Affiliate marketers don’t have to deal with creating a product, updating the product, supporting the product, etc. they only have to promote the product, and in all the promotion a web visitor buys, the affiliate get’s paid. Well, maybe. In this post you’ll read about the 3 questions newbie’s often don’t ask when it comes to getting started with their affiliate marketing. This post is no means complete, in fact, it is a starting point, and I’m hopeful to hear what you think as well. Read more
Review of The Twitter Method from Tom Deeter and Jack Humphrey
Twitter has taken the internet by storm, and with all the buzz there has been a rush of both paid and free products to help you do any number of things with Twitter, not the least of which is grow your followers. Having looked into Twitter for some time, I have also looked at many products, many of which were not publicly reviewed here, as they were often too transient in nature, on not consistent with a sustainable business model. The Twitter Method is intriguing, and in this post, I’ll talk about what the Twitter Method is, what I like about it, what I don’t like about it, an interview (video) with the creator, and where you can go to get more (free) information, and make your own call.
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5 Steps to Building Rapport with Social Media in 5 Minutes or Less
Social networking has created a brand new world for many who see the opportunity. However, there is no replacement for meeting someone in person. Networking events, conferences, and industry trade shows won’t be leaving us anytime soon, after all it is at these offline events where many of the most profitable relationships are formed. These in-person activities coupled with a solid social network ‘connection strategy’ can accelerate the bonding process with prospects and customers in your market, and it is very simple to do.
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Hi, my name is Travis Campbell, I operate this site. I'm here to share what I can from my lessons marketing online. With sizeable investments in continuing education, various software products and services, I have had some winners, and some losers. One way I can extend what I've learned is by writing about it, here... and helping you along the way.
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