MarketingProfessor.com

If you have been around internet marketing circles for anytime, no doubt you have heard the name Mike Filsaime. He has done some amazing and breakthrough things online, in fact earlier this year he gave away is popular and powerful membership site software, known as Butterfly Marketing. This week Mike released a new product for [...]

Yesterday a video was released from Matt Cuts and the folks at Google talking about Google Social Search.  In classic Google style, the friendly upbeat Cutts conveys how Google will use Google profile information to build social circles, presenting relevant search results information to Google users from their circle of online friends.   In this post [...]

This is the final post in the series where I’m sharing lessons learned of operating this site over the past 12 months.  Truth is, documenting these lessons has been a bit therapeutic for the site manager, if you operate a site, you might benefit from such an exercise as well.  In the process I ended [...]

Continuing the theme of lessons’ learned, this is part 3.  I ended up coming with way more than 12 and couldn’t cut it down completely, so there will be a bonus post (imagine that, an internet marketer with a bonus?).  Have you ever noticed some people get really excited about technology?  I could be lumped [...]

Having the freedom to run an online business is like no other opportunity, and it is fairly new one at that.  My parents never had this option, and even 10 years ago this wasn’t possible.  Now if you have a good idea, you can put it online, see how the market responds.  By measuring results [...]

Amazing that a full 12 months has passed since the first post went live here on the site. As the saying goes ‘Time flies when you are having fun’. This site, however, isn’t as much about design, commenting systems, or even the content, it is about you the audience, the consumers.  Therefore I thought I’d [...]

Learning online is not the wave of the future, it is the future. More than ever it is now. More on that and the Prfessor.com service in a moment. Several years ago, I started my own online training program for customers of a contact management software. Looking back, much of my time involved wrangling with [...]

Yesterday the FTC issued final guidelines Governing Endorsements and Testimonials.  This impacts testimonial advertisements, bloggers, and celebrities who are compensated to parade products.  This post will deal primarily with the impact it has on bloggers, and why the 81 page document may very well fall short of its objectives.

Google Wave had a flurry of excitement in May with its debut at the Google developer conference.  At some point the plan was for an October release, at least in some form or another.  Like any developing technology Google Wave has had some challenges along the way, but seems to be progressing.  Yet, many are [...]