MarketingProfessor.com

For many, there is lots of excitement in looking ahead to a new year.  2009 has been an exciting one, and 2010 will likely have lots of changes, filled with highs and lows, when we get there it will be fun to look back on as well.  I’m in the “excitement camp” when thinking about [...]

End of year is a great time to evaluate, regroup, and generally be honest about what’s working well and what’s not.  This is important for individuals and businesses alike.  In reviewing this last year, we’ve (myself primarily, and team members) identified areas to improve so readers and subscribers receive greater benefit, and we are in [...]

It’s almost upon us again, a new year.  Many take this opportunity to evaluate past successes and failures as they plan to move forward in the new year.  A new friend of mine made a comment that got me thinking.  Greg was suggesting that for those trying to do anything significant, there is an enemy.  [...]

I’ve been reading up on some important news lately, and while this isn’t really a “news” site per se (lots of other sites do that quite well), I am considering how these news elements can impact internet marketers. To give you a window to what I’m reading, have a look at the social marketing, and [...]

This is an example of using video to promote a product.  Regardless of how you feel about Google the company, or Chrome the product, this ad stands out.  Isn’t that what marketers want, to stand out?  Ask yourself what you find unique about this video.  I found myself considering, what they are promoting, who they [...]

Yesterday Google announced several updates to its online search services.  There was also an update pertaining to real time search.  In this post I provide a real time search example, as well as a video providing an overview in more detail, and my take on this feature.

Yesterday Google announced 5 new services that not only shakes up the market a bit (iPhone, Bing, Yahoo, and others), but are another step in a series of bold moves by the search giant to remain the dominant player, and extend their tools to the mobile searcher. However, are these services useful to marketers in [...]

Teleseminars and Webinars are great marketing and sales tools, and are commonly used. How many are missing key elements of delivering content over this medium? In this post, you’ll learn 7 Essentials I’ve learned over the years. I’m also sharing a video of a well known teacher of this style of marketing, and encouraging you [...]

Sometimes you need to take control, and use some on-page stats tools to understand visitor behavior.  Not to say that other, off site tools like Google Analytics aren’t useful, but most bloggers I know are in their Google Analytics account, or even their hosting account stats program, far less than they are in their publishing [...]