8 Trends Online Marketers Should Plan for in 2010
For many, there is lots of excitement in looking ahead to a new year. 2009 has been an exciting one, and 2010 will likely have lots of changes, filled with highs and lows, when we get there it will be fun to look back on as well. I’m in the “excitement camp” when thinking about 2010. Some might say it is just a manifestation of the entrepreneurial optimism disease, but I believe 2010 will be a breakout year for many… Perhaps even you? As I was planning for the new year, I thought I’d put a summary together of the things I’ll be keeping my eye on. Am I missing something, want to chime in, or are you opinionated? Join in with your own thoughts just below the post.
Changes- What MarketingProfessor.com Readers Should Expect in the New Year
End of year is a great time to evaluate, regroup, and generally be honest about what’s working well and what’s not. This is important for individuals and businesses alike. In reviewing this last year, we’ve (myself primarily, and team members) identified areas to improve so readers and subscribers receive greater benefit, and we are in a position to grow for years to come. As a part of these improvements, here are a few changes subscribers can expect in the coming year. Read more
Your Most Dangerous Enemy in the New Year
It’s almost upon us again, a new year. Many take this opportunity to evaluate past successes and failures as they plan to move forward in the new year. A new friend of mine made a comment that got me thinking. Greg was suggesting that for those trying to do anything significant, there is an enemy. Since my mind is in planning mode for the new year, his comment struck a chord. Is this going too far? Read more
Facebook Marketing News from Around the Web
I’ve been reading up on some important news lately, and while this isn’t really a “news” site per se (lots of other sites do that quite well), I am considering how these news elements can impact internet marketers. To give you a window to what I’m reading, have a look at the social marketing, and Facebook marketing related news articles below, and chime in with a few thoughts of your own. Read more
Google Chrome Video Brings A Smile – Can Inspire
This is an example of using video to promote a product. 
Regardless of how you feel about Google the company, or Chrome the product, this ad stands out. Isn’t that what marketers want, to stand out? Ask yourself what you find unique about this video. I found myself considering, what they are promoting, who they are promoting it to, but the most important thing is how they are promoting it. This ad educates the viewer of benefits the product provides they may have not thought of, and in such a way that (as a mentor used to say) even a 6 year old can understand it. Marketing pieces like this also beg another question… Read more
Example of Google’s Real Time Results + Video
Yesterday Google announced several updates to its online search services. There was also an update pertaining to real time search. In this post I provide a real time search example, as well as a video providing an overview in more detail, and my take on this feature.
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Are Google’s 5 New Services Useful to Marketers?
Yesterday Google announced 5 new services that not only shakes up the market a bit (iPhone, Bing, Yahoo, and others), but are another step in a series of bold moves by the search giant to remain the dominant player, and extend their tools to the mobile searcher. However, are these services useful to marketers in some way? I’m not so sure. What do you think? Read more
7 Essentials of Marketing with Teleseminars and Webinars
Teleseminars and Webinars are great marketing and sales tools, and are commonly used. How many are missing key elements of delivering content over this medium? In this post, you’ll learn 7 Essentials I’ve learned over the years. I’m also sharing a video of a well known teacher of this style of marketing, and encouraging you to consider joining in a call that he is hosting tonight. I took this course several years ago, and as a lifetime member, have continued to refine my strategies and tactics for effective Teleseminars and Webinars with every annual update delivered with this course. With the current economic challenges, online marketers do well to consider and update their marketing and selling techniques with Teleseminars and Webinars. Read more
3 Useful Stats Plugins for WordPress
Sometimes you need to take control, and use some on-page stats tools to understand visitor behavior. Not to say that other, off site tools like Google Analytics aren’t useful, but most bloggers I know are in their Google Analytics account, or even their hosting account stats program, far less than they are in their publishing (WordPress) administration panel. Of course Google provides valuable data, but how often do you login to Google Analytics? I went on a quest to find complimentary tools, allow me to share them here.
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Hi, my name is Travis Campbell, I operate this site. I'm here to share what I can from my lessons marketing online. With sizeable investments in continuing education, various software products and services, I have had some winners, and some losers. One way I can extend what I've learned is by writing about it, here... and helping you along the way.
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