3 Ways I Use Mindmapping for Marketing Online
There are many things that can be done to market a given product or service online. Whether you are big business, small business, or solopreneur, you have limited resources and can’t do everything. I find mind mappping is very useful when it comes to organizing my thoughts on businesses, and online marketing efforts. Chris Brogan’s recent post on how he uses mindmapping to write got me thinking of new ways to use mind mapping. I’m a novice mindmapper, but have found you don’t have to be awesome at mindmapping to benefit from it. Read more
3 Impacts Google’s Personalized Search Has for Marketers
It’s important to understand what the leading search engines are up to, so that you, as a marketer, can make informed decisions. Google is a search engine that gets a lot of attention, and for good reason, they are by far the leader in serving search results. In the YouTube video below, there are several points I think worth mentioning as it pertains to the implications personalized search has for marketers. Read more
Review of Infusionsoft’s New Features
Yesterday there was a webinar which presented an overview of new features of Infusionsoft which are set to start rolling out next week. If you aren’t familiar with Infusionsoft, you might benefit from reading the 21 Ways I Use Infusionsoft to Automate My Business. Essentially they provide a hosted software (SaaS) engine enabling small businesses to have automated follow-up marketing. This latest update will speed up the use of the application (less clicks is better), and import enhancements will make it easier for new customers to get up and running. Read more
Bill Gates – Welcome to Twitter!
Every once in a while a celebrity joins Twitter and makes news. What happens when the founder of Microsoft, who is also the richest, and most generous (financially) person on the planet signs up? Let’s just say, it makes quite a buzz. Mashable reported today that he surpassed 100,000 followers in 8 hours. At the time of this post he is over 200,000 followers. Not that numbers are that important, but at that rate he will surpass one of the top Twitter celebrities… Read more
How the Haiti Earthquake Became Real to Me
Sometimes from the comfort of your home office, world events can seem far away. If anything is true in marketing, is the importance to be in touch with your audience, or target market. World events don’t always impact everybody, because they are not directly affected by them, or because there is little or no connection to a specific event. Social media has changed this for me; specifically with last week’s earthquake in Haiti. Let me explain. Read more
Useful Email Marketing Posts from Around the Web
Today I searched the web for content pertaining to Email Marketing, I’m always up for fresh ideas. I found a few posts I thought were useful and wanted to share them with you here. Find them below, and not in any particular order.
3 Step Formula for Getting a New Site Indexed in Google in 24 Hours or Less
Recently I put up a website on a brand new domain. Wanting to get the site indexed in Google quickly, I used a special formula I’ve been using for a while. In fact, the site was in the Google index in less than 24 hours. First, let’s agree on how we determine if a site is in the index or not, by performing the Google search for your domain: Visit Google.com, in the search box type your domain name (no www, quotes, just the name). If there are no results, or your site name isn’t in the first position, you are not in the Google index. Read more
Review of DigitalAccessPass.com Membership WordPress Plugin Software
The online membership site business model has been around for some time. Membership sites are very compelling for the right product, yet a major challenge is having solid tools to help manage the content your customers are paying for. Early products were expensive, often required a separate hosting account, required customization, and were inflexible. In the last two years, several lower price options have come on the market. One of those products is the subject of today’s post. This post will cover:
- what DigitalAccessPass.com is and who this product is for
- my first impressions of the product, likes, and dislikes,
- if it is better than Wishlist Member, and
- what you need to know to get started.
MarketingProfessor.com Top 10 Posts of 2009
2009 gave Marketing Professor.com steady growth month to month, as subscribers and readers like you continued to help us understand what you want. For that, a heartfelt thanks. You are the reason this site exists. 2009 was an amazing year online, and yet for many it was a tough year economically. It produced amazing tools which make marketing your products and services easier and more affordable. This post summarizes the top posts based on Google search traffic to the site in 2009. Learning what searchers are searching for continues to amaze me. Your thoughts and feedback are encouraged (see the boxes at the end of the post). Read more
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Hi, my name is Travis Campbell, I operate this site. I'm here to share what I can from my lessons marketing online. With sizeable investments in continuing education, various software products and services, I have had some winners, and some losers. One way I can extend what I've learned is by writing about it, here... and helping you along the way.
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