MarketingProfessor.com

Video is bigger than ever, in fact, since the YouTube video case study posted here, the conversion numbers continue to grow over Google search 4 to 1. Readers and subscribers sometimes ask me, “what software do you use to make your videos?”, I gladly tell them, Camtasia. Now, making videos quickly and easily just got [...]

Focus of this study surrounded the use of SMS text messaging as a list building tool.  I attended two events in recent weeks, and decided to integrate SMS messaging technology with my list management software.  The objective?  Get a feel for how the audience would respond to both the offer, and the medium for getting [...]

If you have been around Internet Marketing for any length of time, you may have noticed your inbox filling up with messages about mobile marking info, massive open rates, and offers of grandeur if you take this or that course.  While there may be value in those courses and a strong case made by their [...]

Are you overwhelmed by technology, in particular social media?  For the average business owner trying to leverage the internet to market their business, it can be daunting.  Fact is, some of the most successful internet marketers are also the least active in social media.  I have been slow to test new applications because either subscribers [...]

Sometimes marketing can be full of hype, sometime gimmicky, and sometimes a mixture of both.  What Apple has done with the iPad remains to be seen.  Certainly there has been a lot of Buzz since the January announcement.  One person is compelled enough that he has actually decided to run his business exclusively off the [...]

With the recent advent of social marketing, making connections digitally has never been easier.  It truly is an incredible time online.  However, nothing replaces connecting in-person, and I don’t think that will change anytime soon.  Human beings require interaction that only happens face to face.  Hearing someone’s voice, seeing facial expressions, and shaking hands cannot [...]

The Recommendations page is live.  Why did it take so long?  Honestly, it wasn’t on my blog launch checklist (it is now).  Does your site have a recommendations page?  Why or why not?

Since Google Buzz was enabled on Gmail accounts last month, I’ve observed quite a bit, and experimented a little on my own, and have been seeking feedback about what Marketers think about Google Buzz.  Thanks to those of you who took time to either comment here, or respond on Twitter or Buzz.  Thinking further last [...]

Google Buzz has generated a ton of interest, “is it better than Twitter? Frienfeed? Should Facebook be scared?”  The debates will continue.  One thing I didn’t see too much chatter about was the SEO impact of either service.  I decided to use one of the Firefox SEO Plugins to do a quick analysis, and captured [...]