MarketingProfessor.com

After several months with the latest Blackberry device (Tour) it was time to move on, and yesterday the Android Incredible by HTC and Verizon arrived at the home office.  I decided to turn on the camera and unbox it with you, and after a few hours of use, share my initial impressions of this powerful [...]

The search engines can stress you out if you let them.  With all the changes of late, especially as the search engines figure out how to integrate the social web in results pages, it is hard to keep up.  Having your rankings drop suddenly is enough to make your heart skip a beat (in a [...]

It was done.  The fan page is updated for the site, users are presented with a custom screen, including a video, an opportunity to opt in and join the site, as well as “Become a Fan” with a simple click of a button.  Facebook is now positioned as a list building tool through the customized [...]

Being everywhere your target market can find you is an important component to any online marketing strategy. This is a strategy that I’ve been employing in varying degrees, one being with the weekly wrap-up videos on this sites YouTube channel. I’ve been an Aweber customer for years and was reviewing an enhancement they recently released. [...]

While at a recent social media meetup I connected with Mari Smith, a relationship marketing specialist.  She was kind enough to sit down in front of the camera as we discussed several things, including: o Thoughts on the latest Apple iPad o Her philosophy for engaging the market in social media (very different from successful [...]

iFart?  What in the world is that?  Crazy name for a software application, but this guy created it, and from what he told me, it was quite a success.

**Scroll for important update to this post** This week, I saw a product that caught my attention.  I’ve been searching for someone to create a solid video squeeze pages for projects I’m working on. I’m *not* a designer or website guru, far from it, but I know what I want, and find the “education” portion [...]

Finding ways to increase user engagement and interaction on your site is a worthy investment of time if blogging is an integral part of your online marketing strategy. With the amount of content published online, providing social (and other) hooks coupled with great content will keep visitors on your site and returning on a regular [...]

Recently, a post shared the outcome of a text message marketing experiment while at two different events. There wasn’t a lot of information as it pertained to the services used to get the text messaging off the ground, since then several readers have messaged in asking about recommended SMS providers for mobile marketing.  Here I [...]