MarketingProfessor.com

Yesterday the FTC unanimously approved Google’s acquisition of AdMob.  AdMob is a service that allows advertisers to place paid ads on mobile devices.  This is an important step for Google so they can be in a place to dominate this space.  What does this mean for the online marketer? Is it good, and how might [...]

Email marketing is a key function to any serious online business.  An email marketing list is one of the top 3 assets of any online business.  However, the inbox is a crowded place as more marketers tap into this “free” marketing medium.  Getting in the inbox is important, next is getting the email opened, and [...]

No doubt mastermind groups are important. With the right people, and the right format they can make a big difference in anyone’s life. Yet, in my experience they fail more often than they succeed. Why is that? In this video Roger Salam shares his ideas as to why mastermind groups fail. If you’ve ever considered [...]

In March I attended Alex Mandossian’s event in San Francisco. While there I had a chance to spend a few minutes with him to ask him for specific examples of productivity tips that his students are learning and applying in their business. As someone who is a bit of an information junkie in an industry [...]

If you manage an e commerce store you have to be concerned with conversion rates.  Are you maximizing every visitor to your store by encouraging, even compelling them to purchase your products or services?  This is a never ending process of measuring and tweaking.  One strategy that gets a lot of discussion is the use [...]

Last week’s post talked about services you can use to market online that don’t cost anything. If you missed the post it is here.  We live in an age of great opportunity online.  However, a business (hopefully) reaches a point where they need to invest in paid for tools.  Actually, any serious business needs to [...]

We live in an age of great opportunity when it comes to marketing online. There are many free services online to take advantage of, to market with and make money, but if you are getting started which ones should you use and why? Below is a list of services I would use if starting over. [...]

With the introduction of social widgets, and the paradigm shift that Facebook has made with business pages, I knew it was time to take the Facebook page to the next level. I turned to Fan Page Solutions, and wanted to share my experience with you here. In this review I discuss the custom welcome page [...]