MarketingProfessor.com

Six months of the year is nearly by us, and it is appropriate to look back and see what we’ve done and how effective it has been. Here are a few questions worth considering for various categories in your business. You don’t have to answer all of them, but as you do, you’ll gain insight [...]

This may very well be the most unpopular, unlinked to, read, and uncommented post in the history of the Internet… well, maybe not the entire Internet, but perhaps on this site.  Most buying decisions are emotionally, and this post will deflate the emotion from your decision noticeably, but stick with me. It may contain some [...]

Running a small business? Whether an online or offline small business owner or productivity worker, every once in a while you need some direction and strategies to manage your time and efforts effectively.  With thousands of small business customers using their technology, Infusionsoft shares solid ideas on managing your dreams and your business in “Conquer [...]

Auto-responders have been around for years.  These productivity wonders consist of software that gives users the ability to send pre-written messages at specific times or after a given action has or has not taken place by the recipient.  The market has quite an array of compelling follow-up services to choose from. What differentiates follow-up services [...]

Inboxes are fatter than ever with offers, pitches, spam (of course), and yes even an occasional personal email from friends and family.  People are simply overwhelmed with email.  In fact, as depicted in the cartoon image to the left, getting and keeping readers attention is where the value is.  Online properties and services are taking [...]

If you are an information marketer, or one who sells coaching or training on soft skills, a successful launch can make or break your business.  Launching a product can be an exhilarating and rewarding experience, or a disappointing and heart wrenching one. Since it is a critical function to many businesses it is worth learning [...]

Continuing with the 30 days of Android review, part one focused on the experience using the device, likes, areas for improvement and a couple stories.  Keep in mind, it has been an adjustment as someone who used a blackberry for about 3 years, and was very used to the mini keyboard the Blackberry had.  Overall [...]

After 30 days with the Android Incredible, a video was created to share impressions thus far.  This post includes also the video and a recap (if you prefer to read).  How I observed local Google Buzz activity on the device, what I like about the device, what can be improved with the Android Incredible, and [...]

I’m user of HootSuite, and a fan of the program from a productivity and time savings perspective.  With a recent purchase of the Android Incredible I was pleased to see that HootSuite is on the Android (but still needs work).  Today HootSuite sent me an email announcing an update to the iPhone version of its [...]