MarketingProfessor.com

There are few reasons to adopt a new piece of software, unless it has real productivity gains.  I’ll admit, I like cool tools like the next person, but if the tool doesn’t help me get more done, it won’t last.  A couple years ago when Google first entered the browser market by releasing Chrome, everyone [...]

I guess you can never “settle in” with anything technology, especially when it comes to the interconnected services of social media.  This became pretty obvious to me when I discovered and signed up for Schmaps & Schnaps (thanks to @marismith).  This service gives users a way to share photos and events with followers on Twitter [...]

I golfed in High School, and loved it.  Golf takes talent, desire, and a dedication to develop your craft.  Form time to time I watch Golf on TV, and am familiar with quite a few of the pros names.  So who is Louis Oosthuizen?  If you never heard of him before, you aren’t alone.  He’s [...]

Some of these marketing and continuing education courses are expensive, and should be considered investments. A couple weeks ago, a post here discussed Factors to Consider When Purchasing Marketing Education Products.  It was suggested that the post may be the most unpopular one on this site, not because the information is bad, rather, it contains [...]

The show that airs tonight, July 8th, 2010 at 9pm EST is simply called, “The Decision”.  The title reflects what traditionally takes 12-15 seconds for most athletes to convey. Not only is this unprecedented, but I you might be surprised to learn where this idea reportedly started, and why it’s better to show up late [...]

Marketing lessons are all around us, but sports marketing is particularly intriguing.  Whether a fan or not, if you have caught the news in the last few days, you no doubt heard some report about Lebron James.  As I was thinking through observations of LeBron James’ free agency, I’m convinced there are some marketing lessons [...]

Summer is a great time, filled with hot summer days and long summer nights.  Yet those of us in the northern hemisphere running online empires might be tempted to chill on a few too many ice creams, Jamba Juices and homemade smoothies.  Summer is a great time to get ready for the second half.  Taking [...]