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Tomorrow, the movie “The Social Network” opens in theaters in the US. The movie is a portrayal of the very early days of what is now known as Facebook.  Based on the impression Mark Zuckerberg gave last week while on Oprah, it doesn’t sound like it is a very flattering portrayal. Will this just be [...]

It can be a tough call deciding on going to an offline marketing seminar or conference.  There is an investment of time as well as a financial commitment to consider.  If you do go to an event of like-minded individuals it can have a positive impact on your business if you are looking for it.  Truth [...]

Anyone who tries to start a business, or remain competitive knows that technology is a key leverage point.  This has never been more of a reality than for those using the Internet to grow their business.  This month Infusionsoft published an update to their marketing automation system for customers.  If you have not heard of [...]

There has been a lot of buzz as to what Google’s next social media move is, and if given their recent missteps, they will ever be able to compete with social media giant, Facebook. I had the opportunity to talk with Chris Lang recently, and in this discussion he shared his prediction about Google’s social [...]

Having a membership site, is a very compelling business model. People join your site or service, they pay at some regular interval (usually monthly), and they get valuable content in return.  One of the technical challenges of owning a membership site is having software to help manage your members.  Many membership sites are built on [...]

Keyword research is essential at the start of any online business endeavor.  Keyword research can set you in the right direction, or put you on a tangent that can take months to recover from with the search engines.  There are quite a few keyword research tools out there to choose from, many are subject to [...]

The phrase “Above the fold” is a Internet term referring to the space in the top portion of a webpage or email, that a visitor sees without invoking the mouse to scroll or go below the fold.  It is the most valuable portion of digital real-estate, a place where headlines, sub-headlines, and teaser copy resides, [...]