MarketingProfessor.com

Referral marketing is a powerful tool for any sized business. There’s nothing that can shorten a sales cycle and maximize return on investment than getting referrals in your business.  John Jantsch has a track record of helping small businesses for some time.  This discussion covers a common mistake many business owners have when it comes [...]

If you’ve ever gotten to the place where you need help in your internet business, you either hire a full time employee or you…outsource.  Outsourcing is a world of opportunities to get solid and affordable talent be it designers, programmers, accountants, or any skill.  However, managing outsourced talent is another skill set that not all [...]

With all the changes at YouTube in recent months, it is easy to forget that most people are consumers of videos on the number one video sharing site on the web.  For marketers, more and more people are starting to dabble into the finer aspects of video by creating videos of their own.  In this [...]

The people who are intrigued by the business model that is blogging, are often the same ones that have to provide their new blog with content. This is a normal progression for businesses who are bootstrapping their way to success, and want to get additional exposure that blogging can provide.  However, more often than not, [...]

Have you ever thought of outsourcing, tried it, or perhaps you are in the middle of outsourcing a project right now?  I had a quick discussion with Daven Michaels a couple weeks ago about outsourcing.  He has an interesting story of his journey, and he loved it so much he decided to help other entrepreneurs [...]

This month MarketingProfessor.com turns 2 years old.  It’s no fun to celebrate such a milestone alone! We invite you, our subscribers and readers to join in the fun, and have a chance to win 1 of the 5 prize packages that total over $10,000 in prizes, including a 1-on-1 all day marketing strategy session. This [...]

As someone who has admired BlogWorld from a far an distant hashtag in years passed, I was finally able to make the trip this year.  I found it interesting that tracks were dedicated to newbies, those in healthcare, food, with a healthy dose of sessions on monetization and how to build a real business around [...]

Ok, so I’m a little slow getting my grove on when it comes to attending blogging networking events.  I really don’t consider myself a blogger per se, more of a marketer even though I use blogging technology (WordPress) to publish marketing related content.  Yet, if you agree that the core functions of marketing is both [...]

Marketers who prioritize nurturing relationships with prospects and customers will be further ahead than those who do not.  The fact remains people buy from those they know, like, and trust. While the process is as much an art as a science, there is a methodology to it.  Last week while at a the Conquer and [...]

Saw this scene when boarding a plane recently in Denver.  Caught my eye, and got me thinking…  what can marketers learn from this photo?