MarketingProfessor.com

Goals are great.  I love goals.  Goals are important.  Done properly, goals provide clarity and perspective. While everyone is talking about goals in the New Year. I’d rather not add to the noise here. Instead, I’d like to expose the biggest problem with goals, that most people don’t talk about.  Regardless if you are full-time [...]

Looking back on 2010 I noticed several products and services that made a difference in my business, as well as in the businesses of subscribers. These are the products that have had the most positive impact on the bottom-line of my business. What do you think? Let us know in the comments area below this [...]

I’ve recently learned a lot from a somewhat underground marketer. This guy may be one of the top SEO guys on the planet, smart as anyone I know. Watching him for some time, and reading his material, I decided to go to the next level, and purchase a product. As is the case with many [...]

As 2010 slips into the past, and 2011 emerges, it can be useful to reflect on what has gone on in the last 12 months. Earlier this month Google released it’s updated Zeitgeist page which highlights the top 10 search trends in 2010 over 12 categories.  They also include a video of the search year [...]

Since switching to an Android earlier this year I’ve enjoyed testing the various apps out there, as well as utilizing the multi tasking the device supports.  I’ve been a bit frustrated however, when it comes to mobile apps, specifically LinkedIn. Many believe (and I agree) mobile marketing is the future, and in fact is now. [...]

This site get’s spam comments all the time. If you have a blog, you likely know what I mean. They are pretty distinguishable. Consider this one from ‘Ahmed’: “have viewed your site. it contains very useful material, i shall be grateful if you help me to promote my business. [website url inserted]“ Or ‘Sf’, apparently [...]

This year, I didn’t go out on Black Friday. Bummer.  That’s when I like to do the bulk of my holiday shopping. The crowds are a little crazy, but the deals I got make it worth the trip.  But this year, I decided to hang back. Fortunately, there were some deals online, even before “Cyber [...]