MarketingProfessor.com

Most day’s I peruse a series of sites via Pulse on the iPad or my Android phone, or via my (cluttered) Google Reader account. This morning there were a few things that caught my eye, and I’ve decided to highlight them here. Some of these are information oriented, and others have personal productivity elements (mobile [...]

Last month was my wife’s birthday. The big 4-0. With family in Brazil, and friends scattered across the world, I wanted to do something that was enjoyable for her and have a way for those who wanted to, to participate. After an email inviting contributions, I received photos, videos, and very nice words of appreciation [...]

Last week there was a big shake up in Boston. The sports landscape was altered as the General Manager Theo Epstein, who helped lead the Red Sox to win their first world series title in 90+ years only to repeat 3 years later years, left for the Chicago Cubs organization. This as the echos of [...]

Where does the time go? Before the iPad… …and the Android (was big). Before Google+. Before Obama was president. Even before Justin Bieber. Makes 3 years seem more like 10 or 15! Today I’d like to reflect a little bit, express some gratitude, and share an important change for subscribers.

Mistakes are inevitable.  In marketing, and in life. Not long ago Netflix made some changes to their pricing structure, followed by spinning off a new DVD only service in an effort to focus on their growth segment, movie streaming.  We shared some lessons and observations on the announcement and its reaction. It seems they are [...]

If people claimed yesterday’s announcement from Apple was a dud, they will surely be saddened to learn of today’s. His innovative mind and mark on the technology landscape is significant and lasting. Here is the report from cnn.com, complete with a rundown of his accomplishments. Apple has created their own tribute by updating their home [...]

Had a good conversation yesterday with someone I’ve known for over 25 years. He’s always been one a guy who has a clever way of looking at things. He is very smart. We were talking about Apple’s latest announcement. He is in IT, and his company is going to be affected to some degree with [...]

A friend once shared insight from his business mentor, “You want to be rich? Create and control markets!” It seems to me one aspect of a company that creates and controls markets is it’s ability to build anticipation. Apple is a master of this, and their mastery is currently on display. What is Apple doing [...]