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Looks like the folks at Google have a bit more to do before the end of the year. They just announced a change to the Google bar that looks promising. Read the announcement here, or watch the video below. Chime in with “Like” if you like, and “No Like” if you don’t.

Facebook represents a huge marketing opportunity. Approaching 800 million users some argue it has changed not only how we communicate and connect, but our vocabulary and very culture as well. Marketing on Facebook, done right, requires a lot of trial and error. Those who know me, understand I’d much rather learn from the trial and [...]

As a consumer, do you like Black Friday or hate it? As a marketer? Salesman? Owner? Discussions go in every possible direction on this topic. Some business owners feel it is a great way to boost sales, still others think it sends the wrong message to the market. There rarely seems to be any consensus on [...]

The average professional has become more informed in recent years about online marketing, the concepts, and the buzzwords. So while it may be becoming easier to explain it to those people, family members and those you only see around the holidays can be a different story altogether.  While it might be simple to talk about [...]

Last week Google finally unveiled business pages for Google Plus users. The reaction of the announcement was somewhat muted. It was released with limited controls, and currently no parity with Facebook pages from a controls and reporting perspective. There are several decent articles on the issues like the ones found here and here.  Deficient as the [...]

Finally. Google plus pages for businesses and brands are here. What to do with the page apparently seems to be a hotly debated question at the moment, and is a question for another day.  For now I want to show you how I created one, and the number one area to focus on when it comes [...]

Google has made a lot of changes of late. Part of their initiative to focus on social, integrating their ecosystem of sites and services into Google Plus. This week they updated their RSS reader, Google Reader. I’ve been a fan of Google Reader for some time (here and here). It now supports Google Plus (screenshot [...]

There have been so many changes with Google lately, it’s hard to keep up. Seems as though moving their whole ecosystem of products into a social framework, that is Google plus, is happening at a fever pitch. I was holding off in writing about it here until there was a collection of changes to share [...]