With the pervasiveness of blogging technologies, many of which are free, the bar has been lowered so that any aspiring small business marketer with minimal technical skill can get started in 5 minutes or less. In this post I’ll share with you 5 resources to get your business blog rolling fast. For the small business marketer, business blogging is becoming a “must do” item.
Go here, open account, and start posting. They host the blog software and server space, at no cost to you…and there are no ads. This is a great model, and works well because they have a host of integrated templates to choose from, widgets, and common plug-ins which enhance the use of any business blog.
If you plan on hosting your blog on your own domain, this is the site you can go to get the downloadable install. It is also a great resource if you need support, or want to download one of the many plug-ins that extend the functionality of your WordPress blog. This can also be a great resource if you need technical support with WordPress.
See the bonus tip at the bottom for more information about hosting your own business blog.
Blogger has been around for some time and was acquired by Google a few years ago. If you have been paying attention to some of the posts here about Google Friend Connect, Blogger accounts are tied into your Google profile as well. They are also really easy integrate with Google Friend Connect.
They too have a wide variety of theme templates, and are fairly customizable. If you don’t have a blog yet, and you have a Google account, this is a great place to start your business blog.
Wetpaint is another good service for small business bloggers because they make it easy to setup, and have a great range of templates to choose from. Wetpaint is a free website creation and hosting service, which includes wikis, blogs, and social networking features, but I lump them in here because they make it really easy to get started, fast, and for small business marketers, isn’t that what we need? Public sites are indexed by the search engines, and can be “joined” by other webpaint members.
I’ve always liked the name of this service. Similar to Wetpaint.com in that they are more of a website hosting service, what makes Weebly different is, while Wetpaint is an interactive social site with many “wiki” features, Weebly offers more of a basic blog/comment format. They have a drag and drop interface, and have a wide range of design templates to choose from. They even boast of no cost domain hosting.
Bonus Tip if You Want to Self-Host Your Blog
Sometimes small business marketers wish to host their business blog on their own domain. Some of the common reasons for doing that include:
- Branding their domain name
- More control over the content display, and the functionality of the blog
- Search engine traffic is flagged with their domain name, not the domain of one of the content hosting sites listed above
- Risk… if one of the hosting companies goes out of business, or is hacked, or has a technical issue, the content you created is unavailable, and will eventually be de-indexed by the search engines.
I’ll talk more about the pros and cons of your business blog hosting options in a future host, for now, you just need to take the first step.
Time to Get Started
Pick one of these sites and spend a few minutes getting a page up. Don’t go through all the options before publishing, just get the business blog up and have a short celebration (YOU did it!). Then, focus on providing great content to your prospects and customers, and tweak the site as you go.
Discussion: Have a business blog already? Using one of these services (or another one)? Discuss your experiences in the comment forms below.
*Image credits to jphilipg