Comments on: Business Blogging, Transparency and Accountability Gets You Trust

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By: Travis Campbell

Travis Campbell — Thu, 20 Nov 2008 15:47:26 +0000

Douglas-

Great point. Thanks for starting us off, this is a worthwhile discussion for many. If folks see that the answers provided are reliable, consistent, and worthwhile, they might wonder what a *solution* with your company might consist of. Lead with content and they will follow.

Other thoughts? Ideas? Why do you have a business blog?

By: Douglas Karr

Douglas Karr — Thu, 20 Nov 2008 13:40:44 +0000

Trust is important. One of the things I notice on a lot of ‘business blogging’ blog posts, though, is that neglect to speak to the fact that the majority of your visitors will be first time and will have found you through search engines. To these visitors, what they want is an ‘answer’ to the question they had. By all means trust, transparency and accountability are important, but I would put ‘answering the question’ before all of these. They found you and you need to deliver with relevant content to the question they had. That will keep them coming back! Once they do come back, the trust, transparency and accountability will lead to a profitable relationship.