Comments on: Business Blogging, Transparency and Accountability Gets You Trust http://www.marketingprofessor.com/blogging/business-blogging-transparency-and-accountability-gets-you-trust/ Real-World Marketing Information for Small Businesses Internet Marketers Wed, 08 Feb 2012 15:43:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Corporate Video Productions http://www.marketingprofessor.com/blogging/business-blogging-transparency-and-accountability-gets-you-trust/comment-page-1/#comment-9303 Corporate Video Productions Mon, 30 Jan 2012 11:47:00 +0000 http://www.marketingprofessor.com/?p=113#comment-9303 t is created keeping in mind the purpose of the corporate enterprise and the audiences that will view it. With the growth of digital technology, there is a growing convergence between corporate web videos and other forms of media communications, such as broadcast television and TV advertising. t is created keeping in mind the purpose of the corporate enterprise and the audiences that will view it. With the growth of digital technology, there is a growing convergence between corporate web videos and other forms of media communications, such as broadcast television and TV advertising.

]]> By: Travis Campbell http://www.marketingprofessor.com/blogging/business-blogging-transparency-and-accountability-gets-you-trust/comment-page-1/#comment-22 Travis Campbell Thu, 20 Nov 2008 15:47:26 +0000 http://www.marketingprofessor.com/?p=113#comment-22 Douglas- Great point. Thanks for starting us off, this is a worthwhile discussion for many. If folks see that the answers provided are reliable, consistent, and worthwhile, they might wonder what a *solution* with your company might consist of. Lead with content and they will follow. Other thoughts? Ideas? Why do you have a business blog? Douglas-

Great point. Thanks for starting us off, this is a worthwhile discussion for many. If folks see that the answers provided are reliable, consistent, and worthwhile, they might wonder what a *solution* with your company might consist of. Lead with content and they will follow.

Other thoughts? Ideas? Why do you have a business blog?

]]> By: Douglas Karr http://www.marketingprofessor.com/blogging/business-blogging-transparency-and-accountability-gets-you-trust/comment-page-1/#comment-21 Douglas Karr Thu, 20 Nov 2008 13:40:44 +0000 http://www.marketingprofessor.com/?p=113#comment-21 Trust is important. One of the things I notice on a lot of 'business blogging' blog posts, though, is that neglect to speak to the fact that the majority of your visitors will be first time and will have found you through search engines. To these visitors, what they want is an 'answer' to the question they had. By all means trust, transparency and accountability are important, but I would put 'answering the question' before all of these. They found you and you need to deliver with relevant content to the question they had. That will keep them coming back! Once they do come back, the trust, transparency and accountability will lead to a profitable relationship. Trust is important. One of the things I notice on a lot of ‘business blogging’ blog posts, though, is that neglect to speak to the fact that the majority of your visitors will be first time and will have found you through search engines. To these visitors, what they want is an ‘answer’ to the question they had. By all means trust, transparency and accountability are important, but I would put ‘answering the question’ before all of these. They found you and you need to deliver with relevant content to the question they had. That will keep them coming back! Once they do come back, the trust, transparency and accountability will lead to a profitable relationship.

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