Explode Your Blogging Results with Email Marketing

Blogging is a natural extension of any email marketing strategy or vice versa, depending on where you have started your web publishing campaign. These two marketing methods are perfect complements and can really improve the effectiveness and stickiness of your business blogging and email efforts.

Email and blogging are complementary communications in my mind. One works to alert and stimulate interest, while the second informs and maintains a permanent destination for action. However, don’t get too wrapped into an inflexible marketing framework–there are times to use one, or the other, or both.

Using Email and Blogs Together
Email marketing has long been the secret traffic gems of web publishing, and now business blogging. Consumers use email everyday to communicate with friends, family, and business colleagues. There is no better way to get a modern consumers’ attention.Crafting a quality email campaign in connection with the valuable updates and offers from your blog is an idea way to enhance those results.

The reverse works for enhancing any email campaign with business blogging. Most emails can only contain a snapshot of the total concept, tips, or offer you are presenting. This is where a blog can close the deal for a skeptical or hesitant buyer.

By blogging tips and resources that extend the concepts and offers in your email, you can backstop your email with value, credibility, and ongoing benefits.

Driving Traffic with Email
Email is an ideal way to capture attention and drive traffic into your small business blogging. By blogging tips or simply corporate blogging about products, services, and new offers you are creating ideal landing pages for consumers.

Your emails can garner attention and stoke interest in finding out more. Then your blogging becomes the depth and the closing step, not having to do all the traffic generating heavily lifting.

Ideally you will also have the ability for your blog readers to sign-up for your blog via email as well. This sort of use of email and blogs together also helps drive traffic by alerting you email subscriber automatically every time you post.

Driving Sales with Email
Chances are ultimately you are emailing and blogging for profit, that means your email and blog strategies need to drive sales. This is where using the two together can get a bit tricky without some thought.

Often I see people simply blasting emails and linking to their corporate blogging or small business blogging. In some cases this mindless framework will increase sales, but often when used in the wrong scenario will reduce sales.

I have always been a proponent of stair stepping offers for maximum profit–that means having various product/offer tiers. You can implement that strategy perfectly with an integrated email and blog strategy.

Before I show you a formula, remember the number one “velocity of money” rule–if you can close in one step, do it. Now here is my email and blog sales formula:

1. Email: Value teaser + Step 1 of tips or how-to + Free offer link to blog
2. Blog: Value teaser + Step 2 of tips or how-to + Free offer fulfillment + Up sell
3. Blog: Up sell is access or ebook of complete tips or how-to
4. Blog: Walk-away down sell

This formula will get some level of sale out of your email. Meanwhile, the inclusion of some level of free offer will compel a high percentage of that traffic to your business blogging. This will ensure that you optimize your opportunities for sales.

Email Marketing and Web Publishing…Powerful
Combining email marketing and business blogging adds power to your marketing punch. The two marketing techniques together maximize you opportunity to monetize your web publishing and blogging strategies. Drive attention, compel interest with email, close deals and grab referrals with your small business blogging.

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