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How to Get More Traffic by Recycling Blog Content

Blogging

Let’s continue this online business revival series shall we? Making your blog valuable to new subscribers is essential to adding value and building trust. What if you could introduce them to some of your sites best content without having to do any additional work? This series has been about reviving your online business by getting more traffic and engagement with your market, but what if you could recycle your content in the process? Employ this strategy, and it could make all the difference.

How to Get More Traffic by Recycling Blog Content

Other posts in this Online Business Revival series:

The Strategy in a Nutshell

Write compelling content on your blog.

Find the posts that offer great value and received the most response from readers.

Share those in a story format with recent subscribers of your email newsletter.

Writing Compelling Content

The short version: Write content that addresses your ideal prospect where they are at. If newbie’s, than address the common challenges they face in their first few months in the industry. If they have specific problems, address those problems in your posts. The longer version of this discussion can be found here.

Finding the Most Compelling Content

If you are just starting your blog, you can benefit from the ideas outlined in this step and revisit this as the content on your site grows and gains traction in the marketplace.

Hints that you have compelling content:

  • It was retweeted on Twitter. Tweetreach does a decent job measuring exposure.
  • It was shared on Facebook
  • There are a number of comments and decent conversation on the site among commentors
  • Analytics. Simple review of your stats software should highlight what posts have:
    • The longest time on site by visitors
    • Visitor sources (Twitter? Facebook? Search engines?)

Sidenote: This tool lets you watch movies of visitors to your website for analysis and optimization.

Send Newsletter Subscribers to the Archived Content

Take top posts and build them into your auto responder sequence. Maybe your top 10 posts over 10 days or 10 weeks.

Important point: Go for the story. Make your email series a story that ties each email, and post to eachother over the time of the autoresponder.

The emails don’t have to be long, compel the reader to read more by clicking through to your blog post, and engage in the conversation.  Ask for their input, stories, etc., on the post.

Here’s a video that talks about this approach and more. Can’t see it? Go Here.

Benefits of Recycling Content

Builds rapport with new subscribers because you are adding value.

More traffic for your site.

Reinforces branding.

Encourages more commenting and engagement on your posts (good for SEO).

What Now?

This strategy isn’t so much about a short-term revival, but an approach to sustain your online business over the long haul. If you already have a blog, this can be put together pretty quickly, if you are just getting started, build your content out with this strategy in mind, in either case, most of your time will be spent building the autoresponder sequences, and is well worth it long-term.

What say you? Chime in below with your thoughts and feedback.
Photo Credit: Florian Hurlbrink

blogging for business, blogging for profits, blogging tips

About Travis Campbell

Husband. Dad. Marketing automator. Author. Educating and coaching others in their online business endeavors. Here's his Google profile.

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  • Kim

    Great points Travis, and thank you for sharing additional ideas on the video. Given my other priorities, how will I have the time to ever get this done? :-)

    • http://www.MarketingProfessor.com Travis Campbell

      Thanks Kim, and good question. This is not a get rick quick approach, it is something that can have a long term benefit to your business. Once in place you can focus on other ways to get traffic to your site, together, this can be an awesome profit model.

      This goes outside this post a bit, but do you know your numbers? Consider looking at the potential revenue, using conservative numbers. What if you convert 1 of 100 new subscribers to a product that has an average profit of $300 to your business? If you got 11 new subscribers a day, that’s an additional $1000/mo or $12K/yr. What if your recycle sequence featured other products in month 2 and 3, which would overlap new subscribers for those same months? It builds momentum. Then consider if you could double your conversion??

      These numbers can be a motivating factor if they our prioritize other online monetization projects.

      Make sense?

  • http://twitter.com/basvandenbeld Bas van den Beld

    Nice to see more people are looking into this. I myself also tweet out old & relevant stuff. Last week when Schmidt announced his CEO departure I ‘revamped’ an old post about him with his ‘weirdest’ quotes in it. It got loads of traffic and loads of extra links.

    • http://www.MarketingProfessor.com Travis Campbell

      Bas-

      Nice to hear from you. Excellent case study, and argument for revamping frequently trafficked posts. I can think of ways that strategy can be applied across industries.

      -Travis

  • http://yourhowtoblogguide.com Blog Larson

    Sometimes blogs are published in a not-so-good time. This usually happens when a certain issue is generating a lot of buzz in the blogosphere and your topic is not simply in the ‘hot list’. Time will definitely come when your blog’s content would be appropriate in a certain period and if ever the right moment come, don’t waste a second, recycle your blog and you’ll be amaze at how it will increase your traffic. You can also recycle blogs by mentioning it in a new post that has the same point with the old ones.

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