MarketingProfessor.com

If you are relatively new to online marketing, it represents a broad frontier with lots of opportunity. If you are anything like I was early on, you may be feeling a bit overwhelmed, and are unsure where your gifts and talents fit in the big picture. Don’t make the mistake I did and go in [...]

Hard to believe that another year is behind us. I recently was reviewing some Google analytics stats for this site to get ideas for content in the coming year, and saw some interesting trends. There were posts that were highly trafficked, some that were highly engaged by readers, but not all highly trafficked posts were highly [...]

Where does the time go? Before the iPad… …and the Android (was big). Before Google+. Before Obama was president. Even before Justin Bieber. Makes 3 years seem more like 10 or 15! Today I’d like to reflect a little bit, express some gratitude, and share an important change for subscribers.

Wasn’t planning on this. That’s why they call it an emergency. While spending a nice Saturday with family in Arizona, the phone rang. An emergency was calling us to California to take care of some family matters. I was in the middle of writing a review.  It needed to get published, but our 7 hour [...]

300. The number of perfection in one sport (bowling), and makes millionaires of those having its average in another (Major League Baseball, batting average). There was a movie with 300 as the title; it was about a valiant group of men, 300 in fact, going up against an entire army (very impressive fight scenes). In [...]

Earlier this year I helped my sons setup a blog. I knew the day would come. In fact, domain names were purchased several years earlier with that day in mind. It was a Saturday morning, and after setting it up, they spent the whole day “blogging”. Their excitement paled in comparison to what happened with [...]

While much of  the conversations online in the last week deal with Google+, we’ll have more on that on that in forthcoming posts, there was actually changes with the most popular publishing software out there! WordPress managed to sneak in an update. Yesterday. this site was updated to the latest and greatest by my WordPress [...]

WordPress is a powerful platform. It is easy to setup, and helps content publishers focus on what it is they want to do. Publish content to the web quickly without any programming skills.  With all this simplicity, it is easy for publishers to ignore other aspects of their blog like optimization, performance, analytics, SEO, conversion, [...]

WordPress is powerful, for sure, with it’s flexibility, plugins, easy content publishing, not to mention the price (free). If a site is to grow, there will be needs along the way. One of my WordPress sites had a major issue that I couldn’t fix. That is when I contacted today’s expert. Watch the video or [...]

One of the most stable and compelling business models for those looking to make money online is having a membership site. Similar to a magazine, as long as the customer gets value, pays, they continue remaining a member, and the provider has a viable business. Simple. One of the challenges is finding a membership site [...]