MarketingProfessor.com

I’ve recently learned a lot from a somewhat underground marketer. This guy may be one of the top SEO guys on the planet, smart as anyone I know. Watching him for some time, and reading his material, I decided to go to the next level, and purchase a product. As is the case with many [...]

If you manage an e commerce store you have to be concerned with conversion rates.  Are you maximizing every visitor to your store by encouraging, even compelling them to purchase your products or services?  This is a never ending process of measuring and tweaking.  One strategy that gets a lot of discussion is the use [...]

Yesterday there was a webinar which presented an overview of new features of Infusionsoft which are set to start rolling out next week.  If you aren’t familiar with Infusionsoft, you might benefit from reading the 21 Ways I Use Infusionsoft to Automate My Business.  Essentially they provide a hosted software (SaaS) engine enabling small businesses [...]

This year marks the 3rd year that I’ve had an eCommerce store.  It has been a fun experience, and with each year I’m encouraged by customer’s feedback, yet having a store is not without it’s share of lessons.  In this post I share 5 of my top lessons, and invite you to chime in with [...]