Useful Email Marketing Posts from Around the Web
January 14, 2010 by Travis Campbell · Comments
Today I searched the web for content pertaining to Email Marketing, I’m always up for fresh ideas. I found a few posts I thought were useful and wanted to share them with you here. Find them below, and not in any particular order.
Follow Up Marketing Just Got More Affordable
by Travis Campbell · Comments
One of the things I appreciate about entrepreneurs and small businesses in general, is their opportunity to innovate, and make changes quickly. This agility (as some call it), is coveted by large businesses who are unable to react as quickly. I liken this big business small business dynamic to a huge cruise ship that is trying to turn, while it is being circled with little speedboats. Well, one speedboat is making some waves, helping others make some waves of their own in the process. Read more
Your Business Plan for Failing Social Networking Sites
by Travis Campbell · Comments
In recent weeks social networking services seem to be maxed. Twitter continues to have struggles as the fail whale has returned in full force, I’ve found posting updates to the site has become slow and challenging, and as a result I haven’t been updating as frequently. Facebook has it’s own share of issues with the recent interface enhancements, as well as cracking down on suspicious accounts, and locking users out whom they deem a dangerous, even LinkedIn has been slower than normal. All this instability rightfully puts internet and small business marketers on edge if they are using social media to grow their business. Read more
Why Email Marketing Should Be the Hub of Your Social Marketing Efforts
by Travis Campbell · Comments
There is a pretty standard rule when it comes to social media for business, you need to get people in your target market to your personal or company social media site, that is, your blog. If you get people there, and they interact, you can build community…but does that go far enough? In this post I will share the rings of intimacy, and the benefits of having your email list as the inner ring. Read more
Email Marketing: 3 Tips to Avoid Subscribers Remorse
by Travis Campbell · Comments
Have you ever purchased a product, only later to have that sinking feeling known as buyer’s remorse? I have…and over the years, I’ve signed up for many email marketing lists for various products or services, and later couldn’t find the unsubscribe link fast enough. In this post I’ll share three main areas I found email marketers commonly forget when it comes to managing their email marketing campaigns. This results in what I call, Subscribers Remorse.
Let’s Learn Together: This is an incomplete list, scroll to the comments box and add to the conversation.
Read more
5 Reasons to Outsource Your Email or Autoresponder Service
by Travis Campbell · Comments
Making email marketing pay is 100% about execution. 
That means getting your email delivered, opened, read, and the consumer moved to action. Drop the ball on any step in the direct email marketing process and chances are you dropped you conversion to 0% on that email. Read more
7 Strategies to Engage Subscribers with Your Email Marketing
by Travis Campbell · Comments
You have worked hard to build or find a great direct email marketing list. You are sure it is targeted, filled with opportunity, and you definitely know you have what they need. You have loaded up and engaged the top autoresponder service ready to automate your email marketing campaign. But, will they engage? Can you activate this list into buyers? I am about to reveal a proven 7 point strategy to maximize even the toughest email list.
Small business marketing needs to yield a lot with a little. So, getting the most out of every email, maximizing email conversion has to be the prime objective. These 7 email marketing tips with get you there.
1. From Someone Important or at Least Friendly
If you aren’t a household name or you can’t get that star endorsement at least make your direct email marketing seem friendly and personable. Read more
Email Marketing, 3 Critical Questions to Ask Before Hitting Send
by Travis Campbell · Comments
Email marketing is still one of the most effective forms of online marketing. However, with the increasing assault of nonsensical spam getting high response rates is requiring more and more skill. Your success with direct email marketing or autoresponder service campaigns is directly related to these 3 critical questions: Will it be read?, Will it add value?, and Will they take Action?
Intuitive and simple as these questions may sound, direct email marketing execution is complex. Designing an direct email marketing campaign that drives a customer from open to action is tricky. By following this simple framework your emails will be opened, read, and result in action maximizing email conversion. Read more
Syndication Meets Your Email List With This Service Provider
by Travis Campbell · Comments
Most super bloggers will tell you that 60% of their readers still consume their content via email. If you do not syndicate your blog via email to your social network, you are reducing your potential for success. AWeber, one of the top email marketing platforms, has come to your social marketing rescue with blog broadcast feature.
Blogs have become one of the most powerful content management systems and Web architectures on the Internet. It is the centerpiece of any social marketing strategy. However, nothing tops the impact of email to move consumers to action.
This is certainly why AWeber cleverly put these two powerhouses together into an even more powerful social syndication platform.
Why Email Blog Posts
The average American is in their email inbox multiple times per day–corresponding with friends, interacting with business colleagues, and getting the latest news and information targeted at their interests.
Smart marketers have realized that asking customers to use even one more technology to either browse to your website or open an RSS feed reader is unreasonable. Simply placing another barrier between you and your customer is not wise. If your reader finds it more convenient to read you blog in their email–give it to them.
The other subtle secret in emailing your blog posts to readers is that it is a click away from being forwarded to all their friends, family, and business associates. One more round of syndication–a trusted referral of your message, and very powerful.
Why AWeber?
When you are looking for a strategy to get those blog posts into your subscribers’ email box, you should be going to the best. Handing your RSS feed to an RSS syndication service is not as wise as you might think. They optimize RSS, not email. Trust your blog posts syndication to email experts.
AWeber has more than 10 year of experience navigating the challenges of email delivery and building a reputation for integrity in an often spam-riddled space. AWeber upholds the highest standards in email and CAN-SPAM compliance, keeping you out of trouble.
In addition to excelling at the fundamental mechanics of email distribution AWeber can help you transform this existing content into a professional email newsletter–a newsletter that could very simply be used and applied to a variety of opt-in email subscription lists.
Most importantly, all of this comes to your social marketing strategy in a completely automated way. Wah-la, effortless reuse of content–scaling your social marketing efforts.
AWeber also brings powerful optimization and analytics to your blog syndication. Allowing you to maximize delivery and track every interaction from opens to clicks.
How to Creative Syndicate RSS
Whether you have a blog or just an RSS feed that you want to send to your email list AWeber can broadcast. After creating your list, follow these simple steps:
1. Goto Messages-Blog Broadcast-Create Blog Broadcast
2. Enter your blog or other content RSS feed URL
3. Select a template (be sure to hit “Load Template”)
4. Customize your subject and message as desired
5. Schedule your broadcast
That’s it. AWeber makes it that easy. You can even schedule using the number of posts, times, dates, or even recurring days of the week or month.
You don’t even need to stop with just your own blog. If you have an existing email list you might mix it up a bit by adding interesting content from other RSS feeds or add multimedia with a special podcast or video RSS broadcast.
Email syndication of your blog or other RSS content is convenient for your consumers, enriches your content options, and brings you access to the core of their online attention–their email inbox.
Profitable Email Marketing: 3 ‘Must Have’ Strategic Considerations
by Travis Campbell · Comments
Email marketing, seems pretty simple, at first. Afterall, who can’t click ’send’ on an email, right? However, profitable email marketing is quite another story. There can be a lot to consider both before, and after the send.
1.) Make it part of your strategy
When it comes to being an online marketer, as difficult as it may be to get emails delivered at times, you still need to be building a list. The foundation of success (as a mentor friend of mine likes to say) is “traffic and conversion”. Rarely is the case that a marriage proposal is extended in an introduction, nor is that the case when selling online. You have to ask for the first date. The first date is the opt-in.
You probably see one on this page somewhere. A chance to become a subscriber, and get access to information that non-subscribers don’t get. The courting happens after they have become a subscriber…relationship building. Oftentimes much of this can be automated.
In order for email marketing to be successful, it has to be integrated as part of your strategy. Read more
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Hi, my name is Travis Campbell, I operate this site. I'm here to share what I can from my lessons marketing online. With sizeable investments in continuing education, various software products and services, I have had some winners, and some losers. One way I can extend what I've learned is by writing about it, here... and helping you along the way.
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