4 Reasons Marketers Need to Publish Newsletters
August 17, 2010 by Travis Campbell · View Comments
As a panelist at a recent event I attended this year, I was asked why MarketingProfessor.com visitors are prompted for their email when visiting the site. After inquiring further, it was evident that for this individual, asking for an email address was taboo and almost offensive. He is not alone, many share this viewpoint, and suffer for it. In this post I’ll share a few ideas why a publishing a newsletter is essential for your online marketing efforts. Read more
5 Uncommon Ways to Use Auto-Responders to Grow Your Business
June 17, 2010 by Travis Campbell · View Comments
Auto-responders have been around for years. These productivity wonders consist of software that gives users the ability to send pre-written messages at specific times or after a given action has or has not taken place by the recipient. The market has quite an array of compelling follow-up services to choose from. What differentiates follow-up services is an exercise in research and testing, but how and for whom they are used can make a significant impact on any business. Read on and you’ll learn some of the uncommon ways (not a complete list), auto-responders or follow-up sequences can be used to grow your business. Read more
How to Use Survey’s That Increase Email Marketing ROI
June 15, 2010 by Travis Campbell · View Comments
Inboxes are fatter than ever with offers, pitches, spam (of course), and yes even an occasional personal email from friends and family. People are simply overwhelmed with email. In fact, as depicted in the cartoon image to the left, getting and keeping readers attention is where the value is. Online properties and services are taking notice and responding. With social circles and engagement time of marketing emails being measured those that were once in the inbox are now arriving in spam, or not at all. Email lists that are not double- opted in are virtually of no value. Even with double optin subscribers how does a marketer stand out from all the noise, and run profitable campaigns? One word: relevance. The only way you can provide relevance is to ask subscribers what is relevant to them. In this post you’ll learn questions you must ask of subscribers in order to offer relevant content, which generates response, and response, sales.
4 Ways Video Makes Email Marketing More Profitable
Email marketing is a key function to any serious online business. An email marketing list is one of the top 3 assets of any online business. However, the inbox is a crowded place as more marketers tap into this “free” marketing medium. Getting in the inbox is important, next is getting the email opened, and then taking the action (click) that leads to profits for your business. Since email marketing has strong ROI potential, it is something marketers should always be testing and improving. Read more
A Way to Repurpose Content and Grow Your Email Marketing List
Being everywhere your target market can find you is an important component to any online marketing strategy. This is a strategy that I’ve been employing in varying degrees, one being with the weekly wrap-up videos on this sites YouTube channel. I’ve been an Aweber customer for years and was reviewing an enhancement they recently released. In this post you’ll learn how a this update makes it easier to repurpose content and increase opt ins. There’s also a video showing some of this feature in action. Read more
Useful Email Marketing Posts from Around the Web
Today I searched the web for content pertaining to Email Marketing, I’m always up for fresh ideas. I found a few posts I thought were useful and wanted to share them with you here. Find them below, and not in any particular order.
Follow Up Marketing Just Got More Affordable
One of the things I appreciate about entrepreneurs and small businesses in general, is their opportunity to innovate, and make changes quickly. This agility (as some call it), is coveted by large businesses who are unable to react as quickly. I liken this big business small business dynamic to a huge cruise ship that is trying to turn, while it is being circled with little speedboats. Well, one speedboat is making some waves, helping others make some waves of their own in the process. Read more
Your Business Plan for Failing Social Networking Sites
In recent weeks social networking services seem to be maxed. Twitter continues to have struggles as the fail whale has returned in full force, I’ve found posting updates to the site has become slow and challenging, and as a result I haven’t been updating as frequently. Facebook has it’s own share of issues with the recent interface enhancements, as well as cracking down on suspicious accounts, and locking users out whom they deem a dangerous, even LinkedIn has been slower than normal. All this instability rightfully puts internet and small business marketers on edge if they are using social media to grow their business. Read more
Why Email Marketing Should Be the Hub of Your Social Marketing Efforts
There is a pretty standard rule when it comes to social media for business, you need to get people in your target market to your personal or company social media site, that is, your blog. If you get people there, and they interact, you can build community…but does that go far enough? In this post I will share the rings of intimacy, and the benefits of having your email list as the inner ring. Read more
Email Marketing: 3 Tips to Avoid Subscribers Remorse
Have you ever purchased a product, only later to have that sinking feeling known as buyer’s remorse? I have…and over the years, I’ve signed up for many email marketing lists for various products or services, and later couldn’t find the unsubscribe link fast enough. In this post I’ll share three main areas I found email marketers commonly forget when it comes to managing their email marketing campaigns. This results in what I call, Subscribers Remorse.
Let’s Learn Together: This is an incomplete list, scroll to the comments box and add to the conversation.
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Hi, my name is Travis Campbell, I operate this site. I'm here to share what I can from my lessons marketing online. With sizeable investments in continuing education, various software products and services, I have had some winners, and some losers. One way I can extend what I've learned is by writing about it, here... and helping you along the way.
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