MarketingProfessor.com

Inboxes are fatter than ever with offers, pitches, spam (of course), and yes even an occasional personal email from friends and family.  People are simply overwhelmed with email.  In fact, as depicted in the cartoon image to the left, getting and keeping readers attention is where the value is.  Online properties and services are taking [...]

Email marketing is a key function to any serious online business.  An email marketing list is one of the top 3 assets of any online business.  However, the inbox is a crowded place as more marketers tap into this “free” marketing medium.  Getting in the inbox is important, next is getting the email opened, and [...]

Being everywhere your target market can find you is an important component to any online marketing strategy. This is a strategy that I’ve been employing in varying degrees, one being with the weekly wrap-up videos on this sites YouTube channel. I’ve been an Aweber customer for years and was reviewing an enhancement they recently released. [...]

Today I searched the web for content pertaining to Email Marketing, I’m always up for fresh ideas.  I found a few posts I thought were useful and wanted to share them with you here.  Find them below, and not in any particular order.

One of the things I appreciate about entrepreneurs and small businesses in general, is their opportunity to innovate, and make changes quickly. This agility (as some call it), is coveted by large businesses who are unable to react as quickly. I liken this big business small business dynamic to a huge cruise ship that is [...]

In recent weeks social networking services seem to be maxed.  Twitter continues to have struggles as the fail whale has returned in full force, I’ve found posting updates to the site has become slow and challenging, and as a result I haven’t been updating as frequently.  Facebook has it’s own share of issues with the [...]

There is a pretty standard rule when it comes to social media for business, you need to get people in your target market to your personal or company social media site, that is, your blog.  If you get people there, and they interact, you can build community…but does that go far enough?  In this post [...]

Have you ever purchased a product, only later to have that sinking feeling known as buyer’s remorse?  I have…and over the years, I’ve signed up for many email marketing lists for various products or services, and later couldn’t find the unsubscribe link fast enough. In this post I’ll share three main areas I found email [...]

Making email marketing pay is 100% about execution. That means getting your email delivered, opened, read, and the consumer moved to action. Drop the ball on any step in the direct email marketing process and chances are you dropped you conversion to 0% on that email.

You have worked hard to build or find a great direct email marketing list. You are sure it is targeted, filled with opportunity, and you definitely know you have what they need. You have loaded up and engaged the top autoresponder service ready to automate your email marketing campaign. But, will they engage? Can you [...]