iPad Challenge – Marketer to Run Business on iPad Only for 30 Days

Sometimes marketing can be full of hype, sometime gimmicky, and sometimes a mixture of both.  What Apple has done with the iPad remains to be seen.  Certainly there has been a lot of Buzz since the January announcement.  One person is compelled enough that he has actually decided to run his business exclusively off the iPad for 30 days.  With the idea that the iPad’s lack of multi-tasking capabilities will increase productivity, new media icon Paul Colligan has decided to launch the 30 day experiment as soon as he gets his device. I turned on the camera recently to get the story from him directly. Read more

Technorati Tags: apple ipad, ipad for business, ipad project, paul colligan

3 Strategies for Profitable Followup After an Event or Seminar

With the recent advent of social marketing, making connections digitally has never been easier.  It truly is an incredible time online.  However, nothing replaces connecting in-person, and I don’t think that will change anytime soon.  Human beings require interaction that only happens face to face.  Hearing someone’s voice, seeing facial expressions, and shaking hands (tough) cannot be digitized.  Since these in person connections can be so strong, it is so important to follow up.  In this article you’ll discover 3 follow up strategies that include: when followup starts, a ranking system, and 3 things you must know for each meaningful followup with each new contact.
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Technorati Tags: business networking, followup marketing, networking strategy, personal marketing

3 Ways I Use Mindmapping for Marketing Online

There are many things that can be done to market a given product or service online.  Whether you are big business, small business, or solopreneur, you have limited resources and can’t do everything.  I find mind mappping is very useful when it comes to organizing my thoughts on businesses, and online marketing efforts.  Chris Brogan’s recent post on how he uses mindmapping to write got me thinking of new ways to use mind mapping.  I’m a novice mindmapper, but have found you don’t have to be awesome at mindmapping to benefit from it. Read more

Technorati Tags: marketing strategy, mindmapping

How the Haiti Earthquake Became Real to Me

Sometimes from the comfort of your home office, world events can seem far away.  If anything is true in marketing, is the importance to be in touch with your audience, or target market.  World events don’t always impact everybody, because they are not directly affected by them, or because there is little or no connection to a specific event.  Social media has changed this for me; specifically with last week’s earthquake in Haiti.  Let me explain. Read more

Technorati Tags: charity, haiti

MarketingProfessor.com Top 10 Posts of 2009

2009 gave Marketing Professor.com steady growth month to month, as subscribers and readers like you continued to help us understand what you want.  For that, a heartfelt thanks.  You are the reason this site exists.  2009 was an amazing year online, and yet for many it was a tough year economically.  It produced amazing tools which make marketing your products and services easier and more affordable.  This post summarizes the top posts based on Google search traffic to the site in 2009.  Learning what searchers are searching for continues to amaze me.  Your thoughts and feedback are encouraged (see the boxes at the end of the post). Read more

Technorati Tags: facebook apps, infusionsoft, marketing automation, marketing summary, Social Networking for Business, Twitter marketing strategy

Changes- What MarketingProfessor.com Readers Should Expect in the New Year

End of year is a great time to evaluate, regroup, and generally be honest about what’s working well and what’s not.  This is important for individuals and businesses alike.  In reviewing this last year, we’ve (myself primarily, and team members) identified areas to improve so readers and subscribers receive greater benefit, and we are in a position to grow for years to come. As a part of these improvements, here are a few changes subscribers can expect in the coming year. Read more

Technorati Tags: product reviews, subscribers

Jeff Walker Product Launch Formula Farewell

Much has been made about the recent FTC Changes that go into effect December 1.  Everything from, “I’m too small for them to come after me,” to “Internet marketing apocalypse.”   You can learn a lot from what Frank Kern said about his experience here, his take on recent changes here, as well as public records of his experience and final judgement here.  Jim Edwards, long-time internet marketer, dug for the truth in his interview with Mr. Rich Cleland, Assistant Deputy at The Federal Trade Commission (link).  For sure this is something that cannot be ignored, and I think it is wise to take a measured and disclosure oriented approach.  MarketingProfessor.com has recently added a link to our disclosure policy at the top of the comment section for each post.  However, one online marketer has taken an even more drastic approach. Read more

Technorati Tags: marketing strategy, product launch formula

3 Questions to Create Market Focused Webinars

Webinar technology has come a long way, and now more than ever it is affordable for businesses of all sizes.  The media has caught up to the masses.  Now that anyone can run a webinar, how can you run a webinar that stands out?  How can you run a webinar that maximizes the experience for both attendees, and you the host or presenter?  Answering these questions (with questions), and acting on them is key to creating valuable webinars.  Read on, and you’ll see what I mean. Read more

Technorati Tags: marketing with webinars, online marketing strategy

Google Wave News from Around the Web

While searching for information on the web related to Google Wave, I  noticed there was an uptick in information on Google Wave.  Instead of writing about it here, I decided to link to the articles, and offer excerpts.  Below is some information from various locations on the web, that are worth noting. Read more

Technorati Tags: google friend connect, google wave news

12 Lessons in 12 Months – Social Media Lessons

This is the final post in the series where I’m sharing lessons learned of operating this site over the past 12 months.  Truth is, documenting these lessons has been a bit therapeutic for the site manager, if you operate a site, you might benefit from such an exercise as well.  In the process I ended up with a very large list, and had a hard time cutting it down to just 12.  Until now I’ve already shared 12, so consider today’s social media lessons to be bonuses.  Some of what is shared may seem somewhat obvious (good for newbies), yet I imagine what is shared about Twitter will ruffle some feathers. As always this conversation is incomplete if it is missing your contribution, so feel free to chime in. Read more

Technorati Tags: 12 Lessons In 12 Months, RSS, social media strategies, Twitter marketing strategy

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