MarketingProfessor.com

Influence is a tricky thing. If in striving to be influential you succeed, at what cost. If failure is your outcome what can you learn? In either case it’s worth asking “was it worth it?”. No problem with influence here, but influence is best when it is a result of other business and marketing activities. The reality is, [...]

Let’s agree on something right now. Internet Marketing is not simple. Principles exist, as with any business, but as a whole it’s not simple.  What makes it ‘not’ simple? The first half of that phrase, Internet. Agreed?  Good. Marketing is simple. Couple it with Internet, and things get complex in a hurry. You may not [...]

There are many ways to accelerate and supercharge a marketing career. It involves hard work, salesmanship, and even a little luck. It’s important to understand your goals in light of the phase of your career and why change might be just what you need. If marketing is indeed your game there are three possible avenues [...]

Have you heard of Tim Tebow? If you are in the US, and pay attention to sports, you may have. I like sports and share some things about it from time to time (like here and here). I think there are a lot of lessons sports can provide us in marketing, business, and life. Tim Tebow [...]

As a consumer, do you like Black Friday or hate it? As a marketer? Salesman? Owner? Discussions go in every possible direction on this topic. Some business owners feel it is a great way to boost sales, still others think it sends the wrong message to the market. There rarely seems to be any consensus on [...]

Most day’s I peruse a series of sites via Pulse on the iPad or my Android phone, or via my (cluttered) Google Reader account. This morning there were a few things that caught my eye, and I’ve decided to highlight them here. Some of these are information oriented, and others have personal productivity elements (mobile [...]

Last week there was a big shake up in Boston. The sports landscape was altered as the General Manager Theo Epstein, who helped lead the Red Sox to win their first world series title in 90+ years only to repeat 3 years later years, left for the Chicago Cubs organization. This as the echos of [...]

Mistakes are inevitable.  In marketing, and in life. Not long ago Netflix made some changes to their pricing structure, followed by spinning off a new DVD only service in an effort to focus on their growth segment, movie streaming.  We shared some lessons and observations on the announcement and its reaction. It seems they are [...]

If people claimed yesterday’s announcement from Apple was a dud, they will surely be saddened to learn of today’s. His innovative mind and mark on the technology landscape is significant and lasting. Here is the report from cnn.com, complete with a rundown of his accomplishments. Apple has created their own tribute by updating their home [...]

Had a good conversation yesterday with someone I’ve known for over 25 years. He’s always been one a guy who has a clever way of looking at things. He is very smart. We were talking about Apple’s latest announcement. He is in IT, and his company is going to be affected to some degree with [...]