MarketingProfessor.com

If people claimed yesterday’s announcement from Apple was a dud, they will surely be saddened to learn of today’s. His innovative mind and mark on the technology landscape is significant and lasting. Here is the report from cnn.com, complete with a rundown of his accomplishments. Apple has created their own tribute by updating their home [...]

Had a good conversation yesterday with someone I’ve known for over 25 years. He’s always been one a guy who has a clever way of looking at things. He is very smart. We were talking about Apple’s latest announcement. He is in IT, and his company is going to be affected to some degree with [...]

A friend once shared insight from his business mentor, “You want to be rich? Create and control markets!” It seems to me one aspect of a company that creates and controls markets is it’s ability to build anticipation. Apple is a master of this, and their mastery is currently on display. What is Apple doing [...]

Overwhelm is a real issue for many online marketers. The dream of working from home, with your slippers, or at the beach, etc. can be a pipe dream for many. Especially considering all the aspects of all they feel they need to do to be successful online. Market research, keyword research, website hosting, domain purchases, [...]

“Whenever possible, learn from the mistakes of others.” Everyone makes mistakes. Not everyone learns from them. Taking time to review past actions can benefit you and your marketing greatly in the future. Learning from others mistakes is a great way to leverage the lessons of others in your own business. Recently there have been some [...]

Are you stuck right now? Have you ever been? How’d you get out? Being ‘stuck’ can impact all areas of your life. It may be labeled as being in a rut, a fix, a block or some other term, but it means creativity doesn’t flow, and things don’t move forward. Being stuck isn’t all bad, it [...]

Can you name the four presidents at Mt. Rushmore? It slipped my mind in this video, fortunately I had “life line” help from my 12 year old son. While there, this landmark made me think of building good foundations needed for today’s online business. Marketing Reminders Courtesy of Mt. Rushmore (Video)   Can’t see the [...]

In 2009 Google came out with a URL shortener, which was promptly added to the Feedburner feed for this site. Yesterday Google released a new shortener designed for shortened links to Google only properties (think Google+). Any shorterner Google has is likely considered an authority shortener. Approved URL shorteners are actually important. A Reason to [...]

There are many reasons products come to market.  More are the reasons for their failure. Simon Sinek has a simple explanation. Are you a “Why” marketer or a “What” marketer. Thought provoking video put by the people at Ted, discusses an approach to leadership, business, and marketing. What say you?

The Dallas Mavericks are the 2011 NBA champs. The photo with this post is the owner, Mark Cuban with the trophy on their plane ride home. Quite a story how they got there, not just the work from this year, but from the past decade. Their team leader Dirk Nowitzki says that all the work [...]