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Now that we know how to use Google to make QR Codes, and how to share content on social networks with QR Codes, it’s time to talk application. Like any technology these strange looking images are worthless unless they have some meaningful application to your business, or in this case a marketing application. How can [...]

In spite of all the enthusiasm early on about mobile marketing, it hasn’t caught on as quickly as many would have liked. Last month we talked how to create a QR Code for a URL using Google. What if you want to share other stuff? Or give people the ability to share your content on [...]

I like easy. Recently I discovered a way to create QR Codes using Google’s URL shortening service. Here’s how.

Since switching to an Android earlier this year I’ve enjoyed testing the various apps out there, as well as utilizing the multi tasking the device supports.  I’ve been a bit frustrated however, when it comes to mobile apps, specifically LinkedIn. Many believe (and I agree) mobile marketing is the future, and in fact is now. [...]

After 30 days with the Android Incredible, a video was created to share impressions thus far.  This post includes also the video and a recap (if you prefer to read).  How I observed local Google Buzz activity on the device, what I like about the device, what can be improved with the Android Incredible, and [...]

I’m user of HootSuite, and a fan of the program from a productivity and time savings perspective.  With a recent purchase of the Android Incredible I was pleased to see that HootSuite is on the Android (but still needs work).  Today HootSuite sent me an email announcing an update to the iPhone version of its [...]

Yesterday the FTC unanimously approved Google’s acquisition of AdMob.  AdMob is a service that allows advertisers to place paid ads on mobile devices.  This is an important step for Google so they can be in a place to dominate this space.  What does this mean for the online marketer? Is it good, and how might [...]

Focus of this study surrounded the use of SMS text messaging as a list building tool.  I attended two events in recent weeks, and decided to integrate SMS messaging technology with my list management software.  The objective?  Get a feel for how the audience would respond to both the offer, and the medium for getting [...]

If you have been around Internet Marketing for any length of time, you may have noticed your inbox filling up with messages about mobile marking info, massive open rates, and offers of grandeur if you take this or that course.  While there may be value in those courses and a strong case made by their [...]

Are you overwhelmed by technology, in particular social media?  For the average business owner trying to leverage the internet to market their business, it can be daunting.  Fact is, some of the most successful internet marketers are also the least active in social media.  I have been slow to test new applications because either subscribers [...]