MarketingProfessor.com

I was recently on a webinar put on by the people at StumbelUpon, and learned this.

Pay Per Click advertising is the quickest way I know of to get traffic, and test a product idea, conversion page, or just get market feedback.  Earlier this week, there was a question posed asking you for feedback on your experience advertising on Facebook.  In this post, we’ll discuss how you can get you first [...]

Some social media and internet marketing topics on the web get a ton of buzz, Facebook advertising isn’t one of them. I did a search on the topic, and I think I can still hear the echoes on my computer from the search engines. In reviewing the Facebook stats page, there are over 350 million [...]

Yesterday Microsoft and Yahoo! finally reached a deal, and while it is no hostile takeover per se, it is worth considering especially for online marketers who use Pay Per Click to drive traffic to their landing pages.  How will this deal impact PPC prices?  Is it good for the industry as a whole? For searchers?

Many use pay per click (PPC) campaigns to drive fresh leads to their site, and well they should, it is a quick and easy way to do just that.  What many don’t realize is the little ads one writes serve as one of the greatest competitions on the web.  Copywriters aren’t typically known as being [...]

Make no mistake, Pay Per Click (PPC) advertising is a great way to drive targeted traffic to your website. What is the reason any small business wants to get traffic to their website? To get people to take action, and ultimately profit. With decent PPC search engine placement and PPC tracking in place, you can [...]

So, you know that you need to move forward or expand your marketing online, and decide that now is the time to get serious about Pay Per Click (PPC) Marketing.  Congratulations!  Used properly, with solid PPC Campaign Management, it can be one of the most powerful online marketing resources available.

Many get excited with the prospects of a pay per click (PPC) campaign for their business.  They like the idea of fresh, targeted traffic coming from the first page (hopefully) of Google for certain search terms.  What is sometimes lost is good PPC campaign management.  What I want to share with you is the core [...]