Why Authority Labs Rocks for Keyword and SEO Tracking
The search engines can stress you out if you let them. With all the changes of late, especially as the search engines figure out how to integrate the social web in results pages, it is hard to keep up. Having your rankings drop suddenly is enough to make your heart skip a beat (in a bad way). I’ve concluded that rankings are fluid, just get used to it and live to fight another day. Authority Labs has made makes life easier for customers, much easier when it comes to tracking SEO rankings over time, and with the recent updates to the service, has just gotten better. Read more
SEO Considerations – Google Buzz vs Twitter
Google Buzz has generated a ton of interest, “is it better than Twitter? Frienfeed? Should Facebook be scared?” The debates will continue. One thing I didn’t see too much chatter about was the SEO impact of either service. I decided to use one of the Firefox SEO Plugins to do a quick analysis, and captured a screenshot comparing two profile pages. There is a lot that can be discussed here, but this is what stands out to me. Read more
3 Impacts Google’s Personalized Search Has for Marketers
It’s important to understand what the leading search engines are up to, so that you, as a marketer, can make informed decisions. Google is a search engine that gets a lot of attention, and for good reason, they are by far the leader in serving search results. In the YouTube video below, there are several points I think worth mentioning as it pertains to the implications personalized search has for marketers. Read more
Example of Google’s Real Time Results + Video
Yesterday Google announced several updates to its online search services. There was also an update pertaining to real time search. In this post I provide a real time search example, as well as a video providing an overview in more detail, and my take on this feature.
Read more
Are Google’s 5 New Services Useful to Marketers?
Yesterday Google announced 5 new services that not only shakes up the market a bit (iPhone, Bing, Yahoo, and others), but are another step in a series of bold moves by the search giant to remain the dominant player, and extend their tools to the mobile searcher. However, are these services useful to marketers in some way? I’m not so sure. What do you think? Read more
3 Simple Strategies to Leverage Google Social Search
Yesterday a video was released from Matt Cuts and the folks at Google talking about Google Social Search. In classic Google style, the friendly upbeat Cutts conveys how Google will use Google profile information to build social circles, presenting relevant search results information to Google users from their circle of online friends. In this post I will share with you 3 ways online marketers can leverage Google Social search in their marketing to extend their reach, and build more relevance in their online marketing. Read more
Google Caffeine Feedback From Around the Web
I was reading about Google’s latest search engine overhaul which is forthcoming. Google Caffeine is designed to compete with social media sites like Facebook (Friendfeed), and Twitter with improved real-time search. Like any early technology it has its share of issues, but it seems again that Google has the right idea. Below is a compilation of articles that talk about this subject (and I found interesting). Read more
Google PageRank Impacts Your Twitter Profile
Google Page Rank, mention that phrase in a room (virtual or otherwise) of SEO juggernauts, and it spikes a hearty discussion at a minimum. Google’s measuring stick of a web pages value has been debated from being paramount, to irrelevant. Whatever side of the fence you are on, the numbers don’t lie. Have you looked at your sites page rank lately? How about your Twitter profile? With recent changes in how page rank is calculated, it is obviously not irrelevant to Google, and is worth another look. Read more
SEO Defined- What is a SERP and Why it is Important
Whenever you plug in a search term in your favorite search engine, the page returned is the SERP or Search Engine Results Page. Not only should you have a search engine marketing strategy to be in one of the top coveted positions on this page, but recognize the importance of the information on this page, as it often determines how searchers respond. Read more
2 More Great SEO Plug-ins for Firefox
Last month I shared 3 Great SEO Plug-ins for Firefox, because with web 2.0 marketing strategies, you need software tools to help you understand and discover how you are doing in key areas online. As I mentioned in the article, one of the great things about using Firefox as your web browser is the wide range of add-ons available that can help you take advantage of the many legitimate ways to make money online. Continuing that discussion, below are a couple other great add-ons for implementing successful web marketing strategies. Read more
Layla on 
DrBermant on 
Sirhcnus on 
Jeff on 
Hi, my name is Travis Campbell, I operate this site. I'm here to share what I can from my lessons marketing online. With sizeable investments in continuing education, various software products and services, I have had some winners, and some losers. One way I can extend what I've learned is by writing about it, here... and helping you along the way.
Online Connections