3 Impacts Google’s Personalized Search Has for Marketers

It’s important to understand what the leading search engines are up to, so that you, as a marketer, can make informed decisions.  Google is a search engine that gets a lot of attention, and for good reason, they are by far the leader in serving search results.  In the YouTube video below, there are several points I think worth mentioning as it pertains to the implications personalized search has for marketers. Read more

Technorati Tags: personalized search, Search Engine Marketing Strategy

Example of Google’s Real Time Results + Video

Yesterday Google announced several updates to its online search services.  There was also an update pertaining to real time search.  In this post I provide a real time search example, as well as a video providing an overview in more detail, and my take on this feature.
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Technorati Tags: google search news, internet marketing, search engine marketing

Are Google’s 5 New Services Useful to Marketers?

Yesterday Google announced 5 new services that not only shakes up the market a bit (iPhone, Bing, Yahoo, and others), but are another step in a series of bold moves by the search giant to remain the dominant player, and extend their tools to the mobile searcher. However, are these services useful to marketers in some way? I’m not so sure. What do you think? Read more

Technorati Tags: mobile marketing, Search Engine Marketing Strategy, web marketing strategy

3 Simple Strategies to Leverage Google Social Search

Yesterday a video was released from Matt Cuts and the folks at Google talking about Google Social Search.  In classic Google style, the friendly upbeat Cutts conveys how Google will use Google profile information to build social circles, presenting relevant search results information to Google users from their circle of online friends.   In this post I will share with you 3 ways online marketers can leverage Google Social search in their marketing to extend their reach, and build more relevance in their online marketing. Read more

Technorati Tags: Search Engine Marketing Strategy, social marketing strategy, Social Networking for Business, social search

Google Caffeine Feedback From Around the Web

I was reading about Google’s latest search engine overhaul which is forthcoming.  Google Caffeine is designed to compete with social media sites like Facebook (Friendfeed), and Twitter with improved real-time search.  Like any early technology it has its share of issues, but it seems again that Google has the right idea.  Below is a compilation of articles that talk about this subject (and I found interesting). Read more

Technorati Tags: search engine marketing, Search Engine Marketing Strategy

Google PageRank Impacts Your Twitter Profile

Google Page Rank, mention that phrase in a room (virtual or otherwise) of SEO juggernauts, and it spikes a hearty discussion at a minimum. Google’s measuring stick of a web pages value has been debated from being paramount, to irrelevant. Whatever side of the fence you are on, the numbers don’t lie. Have you looked at your sites page rank lately? How about your Twitter profile? With recent changes in how page rank is calculated, it is obviously not irrelevant to Google, and is worth another look. Read more

Technorati Tags: google pagerank, Search Engine Marketing Strategy, social marketing strategy

SEO Defined- What is a SERP and Why it is Important

Whenever you plug in a search term in your favorite search engine, the page returned is the SERP or Search Engine Results Page. Not only should you have a search engine marketing strategy to be in one of the top coveted positions on this page, but recognize the importance of the information on this page, as it often determines how searchers respond. Read more

Technorati Tags: Search Engine Marketing Strategy, search engine optimization, search engine optimization strategy

2 More Great SEO Plug-ins for Firefox

Last month I shared 3 Great SEO Plug-ins for Firefox, because with web 2.0 marketing strategies, you need software tools to help you understand and discover how you are doing in key areas online. As I mentioned in the article, one of the great things about using Firefox as your web browser is the wide range of add-ons available that can help you take advantage of the many legitimate ways to make money online. Continuing that discussion, below are a couple other great add-ons for implementing successful web marketing strategies. Read more

Technorati Tags: legitimate ways to make money online, web 2.0 marketing strategies, web 2.0 marketing strategy, web marketing strategies, web marketing strategy

3 Great SEO Plug-ins for Firefox

When it comes to search engine marketing strategy, software tools are necessary to understand and monitor how you are doing in any key area online. One of the great things about using Firefox as your web browser is the wide range of add-ons available. Below is a list of 3 great add-ons to use for those interested in monitoring search engine marketing efforts. Read more

Technorati Tags: Search Engine Marketing Strategy, search engine marketing tips, search engine optimization, SEO Quake

SEO, The first step, getting indexed. (what you need to do, how you know you’ve succeeded)

The first step to a search engine marketing campaign is to initially get it indexed by all major search engines such as Google, Yahoo, etc. The key to getting your website indexed is to first have it properly organized.  Many beginners to search engine optimization overlook this piece. When a website is properly organized a search engine’s crawler, finds it easy to crawl through your pages. There are many search engine optimization techniques that can be used in order to properly format and organize your website’s directory structure. Read more

Technorati Tags: increase web traffic, measure web traffic, search engine marketing, search engine optimization, search engine optimization techniques

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