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The search engines can stress you out if you let them.  With all the changes of late, especially as the search engines figure out how to integrate the social web in results pages, it is hard to keep up.  Having your rankings drop suddenly is enough to make your heart skip a beat (in a [...]

Google Buzz has generated a ton of interest, “is it better than Twitter? Frienfeed? Should Facebook be scared?”  The debates will continue.  One thing I didn’t see too much chatter about was the SEO impact of either service.  I decided to use one of the Firefox SEO Plugins to do a quick analysis, and captured [...]

It’s important to understand what the leading search engines are up to, so that you, as a marketer, can make informed decisions.  Google is a search engine that gets a lot of attention, and for good reason, they are by far the leader in serving search results.  In the YouTube video below, there are several [...]

Yesterday Google announced several updates to its online search services.  There was also an update pertaining to real time search.  In this post I provide a real time search example, as well as a video providing an overview in more detail, and my take on this feature.

Yesterday Google announced 5 new services that not only shakes up the market a bit (iPhone, Bing, Yahoo, and others), but are another step in a series of bold moves by the search giant to remain the dominant player, and extend their tools to the mobile searcher. However, are these services useful to marketers in [...]

Yesterday a video was released from Matt Cuts and the folks at Google talking about Google Social Search.  In classic Google style, the friendly upbeat Cutts conveys how Google will use Google profile information to build social circles, presenting relevant search results information to Google users from their circle of online friends.   In this post [...]

I was reading about Google’s latest search engine overhaul which is forthcoming.  Google Caffeine is designed to compete with social media sites like Facebook (Friendfeed), and Twitter with improved real-time search.  Like any early technology it has its share of issues, but it seems again that Google has the right idea.  Below is a compilation [...]

Google Page Rank, mention that phrase in a room (virtual or otherwise) of SEO juggernauts, and it spikes a hearty discussion at a minimum. Google’s measuring stick of a web pages value has been debated from being paramount, to irrelevant. Whatever side of the fence you are on, the numbers don’t lie. Have you looked [...]

Whenever you plug in a search term in your favorite search engine, the page returned is the SERP or Search Engine Results Page. Not only should you have a search engine marketing strategy to be in one of the top coveted positions on this page, but recognize the importance of the information on this page, [...]

Last month I shared 3 Great SEO Plug-ins for Firefox, because with web 2.0 marketing strategies, you need software tools to help you understand and discover how you are doing in key areas online. As I mentioned in the article, one of the great things about using Firefox as your web browser is the wide [...]