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In a bold move Google ‘moves some cheese’ by overhauling the Google plus user interface. Reporting 170 million users who have “upgraded” to Google Plus, Google states these changes “accelerates our efforts to create a simpler, more beautiful Google.” Some early adopters may bristle at the changes, and it may be “just what the doctor ordered” [...]

Like being voted Homecoming Queen, being at the top of the list of influence metric companies such as Klout, Empire Avenue, Peer Index and ProSkore may be turning into a hollow victory as the shortcomings and pitfalls of these services become more pronounced. The major issue seems to be the ease with which some of [...]

Pinterest seems to be the new cute girl at the dance that no one knows about – but everyone wants to get to know. So how has this photo sharing site that is incorporating affiliate linking as its revenue model, capturing such interest and traffic share? With a 400% increase in visitor count from September [...]

Google continues to ramp things with their social initiative for business Google +. Along with some of the new features released yesterday, the most useful by far is the ability to designate managers for business pages on Google Plus. This is an effort to bring functionality that already exists with Facebook Pages. They are also [...]

Last week Google finally unveiled business pages for Google Plus users. The reaction of the announcement was somewhat muted. It was released with limited controls, and currently no parity with Facebook pages from a controls and reporting perspective. There are several decent articles on the issues like the ones found here and here.  Deficient as the [...]

Finally. Google plus pages for businesses and brands are here. What to do with the page apparently seems to be a hotly debated question at the moment, and is a question for another day.  For now I want to show you how I created one, and the number one area to focus on when it comes [...]

Google has made a lot of changes of late. Part of their initiative to focus on social, integrating their ecosystem of sites and services into Google Plus. This week they updated their RSS reader, Google Reader. I’ve been a fan of Google Reader for some time (here and here). It now supports Google Plus (screenshot [...]

Earlier this week, Google finally opened the doors for anyone to signup for their new social network Google+. In this post, I’d like to share why I think Google+ is worth your time if you are an online marketer, and some resources to get you started in the right direction.

If you are fairly new to Google Plus, you might be curious how to deal with spam, this post was created with you in mind. A great reason for marketers to get engaged with Google Plus is email delivery. Friends who mention friends (mutually circled) in Google Plus by default receive notices via email of [...]

Google plus is here. Some are delighted to have another social network to choose from, others, already overwhelmed, are asking the fair question, “Does my business really need another social network?” It may. Google Plus Secrets is designed to help businesses get their bearings with Google’s new social network, for more targeted traffic, better email delivery, [...]