3 Reasons to Like the New Facebook Like Button
It was done. The fan page is updated for the site, users are presented with a custom screen, including a video, an opportunity to opt in and join the site, as well as “Become a Fan” with a simple click of a button. Facebook is now positioned as a list building tool through the customized fan page (thanks to Andre). It was time to get serious about promoting it. Welcome to Monday morning. After putting it out there for feedback on Google Buzz, my friend Lori informed me that Facebook replaced the “Become a Fan” button with a “Like” button. Initial reaction, bummer! After mulling it over and chatting with some friends, there are three good reasons to “like” this latest move by Facebook. Read more
Mari Smith Talks iPad & Social Media Marketing Tips
While at a recent social media meetup I connected with Mari Smith, a relationship marketing specialist. She was kind enough to sit down in front of the camera as we discussed several things, including:
o Thoughts on the latest Apple iPad
o Her philosophy for engaging the market in social media (very different from successful internet marketers).
o The 80/20 rule …and more
The video is below.
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Discussion with Joel Comm – Social Media Fizzle – iPad Impressions
iFart? What in the world is that? Crazy name for a software application, but this guy created it, and from what he told me, it was quite a success. Read more
Initial Impressions of Foursquare How About You?
Are you overwhelmed by technology, in particular social media? For the average business owner trying to leverage the internet to market their business, it can be daunting. Fact is, some of the most successful internet marketers are also the least active in social media. I have been slow to test new applications because either subscribers haven’t asked for it, or there was no value to readers who are looking for leverage in their marketing. While social media generates a lot of interest and traffic, social media success stories for business are still more the exception than the rule. Last week I decided it was time to checkout Foursquare, and below are my initial impressions, and an invitation to share yours. Read more
10 Guidelines of Using Google Buzz for Business
Since Google Buzz was enabled on Gmail accounts last month, I’ve observed quite a bit, and experimented a little on my own, and have been seeking feedback about what Marketers think about Google Buzz. Thanks to those of you who took time to either comment here, or respond on Twitter or Buzz. Thinking further last week I did my best to create an illustration of where Google Buzz fits in (graphic designers be forewarned 
with my web communications, I ran across an interesting Buzz Stream exposing a plagiarist and this week looked at an SEO Consideration of Google Buzz vs. Twitter. This post will round out Buzz talk for a while here as I share a 10 Guidelines of using Google’s latest social service. Read more
Google Buzz Case Study – Catching Criminals
Plagiarism is a way of life if you publish content online. As difficult as it may be, stopping cyber-criminals from stealing your precious and original content is hard to do. However, I recently observed something unfold before my eyes that was inspiring. Nothing to do with police, rather a bit of a social scolding. In the old days (ok, at least before my time), there was a hat that a troublemaker classmate would be required to wear as they say in front of the class. On the hat was the word “Dunce”. The point was to use peer humiliation to encourage a rogue student to think twice about mis-behaving. While I’m not sure if this approach would fly in today’s public schools, it was effective. The person wearing the hat was embarrassed, and on looking classmates, while laughing, knew their fate if they crossed the teacher. It seems this social scolding has made a comeback. This time it is with Google Buzz, and we are all the teacher. Read more
How I See Google Buzz Fitting With My Social Marketing
Figuring out where things fit in on the social web can be daunting, even overwhelming. Seriously, with Facebook, LinkedIn, Twitter, a Blog, Email Lists, and now Google Buzz, how does it all fit together? I often gravitate to graphs, charts, and illustrations. Maybe it has to do with the old phrase, “a picture is worth a thousand words”. I find words can get in the way where a graph or chart can explain a complex idea in seconds. Read more
4 More Reasons to Start Using HootSuite
HootSuite has been around for some time, unfortunately I’ve only been using it for several months, and am hooked. It makes it so easy to integrate multiple Twitter accounts, Facebook, LinkedIn, and Facebook pages. You can even use HootSuite to update your chosen social accounts using content from an RSS feed (like your blog). Today I logged into HootSuite and discovered they had a new update. No worries, it is all contained within the browser, so no software to download. I’ll review them here, and why I think HootSuite is a great productivity tool for today’s social web. Read more
More Buzz on Google Buzz – A Question for Marketers
It seems the announcement of Google Buzz, has created, well, you guessed it, buzz. From security concerns, to “Facebook killer” language, and everything in between, Google Buzz is another example of Google extending its presence in the social (and mobile) web. It adds on to Gmail accounts, and allows for social engagement with those in your Google address book and beyond. Below is a video overview of Google Buzz, excerpts from content I’ve been reading around the web, and the real question for marketers, as always, chime in with your own thoughts. Read more
Bill Gates – Welcome to Twitter!
Every once in a while a celebrity joins Twitter and makes news. What happens when the founder of Microsoft, who is also the richest, and most generous (financially) person on the planet signs up? Let’s just say, it makes quite a buzz. Mashable reported today that he surpassed 100,000 followers in 8 hours. At the time of this post he is over 200,000 followers. Not that numbers are that important, but at that rate he will surpass one of the top Twitter celebrities… Read more
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Hi, my name is Travis Campbell, I operate this site. I'm here to share what I can from my lessons marketing online. With sizeable investments in continuing education, various software products and services, I have had some winners, and some losers. One way I can extend what I've learned is by writing about it, here... and helping you along the way.
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