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From time to time I’m asked what tools I use to create videos. The question behind the question is often really, “How can I use video effectively to get more traffic and sales.” Software and tools are important, but equally important is understanding how to use video marketing to extend your online marketing for maximum [...]

What’s great about the web, is that it affords marketers and business owners the opportunity to extend their reach in new, authentic ways. Case in point, video marketing. If you are like me, you probably aren’t a Tom Brokaw, Ellen Degeneres, Denzel Washington, or any other celebrity who is polished when the camera comes on. [...]

With all the changes at YouTube in recent months, it is easy to forget that most people are consumers of videos on the number one video sharing site on the web.  For marketers, more and more people are starting to dabble into the finer aspects of video by creating videos of their own.  In this [...]

This is an example of using video to promote a product.  Regardless of how you feel about Google the company, or Chrome the product, this ad stands out.  Isn’t that what marketers want, to stand out?  Ask yourself what you find unique about this video.  I found myself considering, what they are promoting, who they [...]

For quite some time, YouTube has been the leader when it comes to online video sharing.  Most know that, but have you looked at YouTube lately? Really, beyond the changes they made in recent months, have you seen some recent market data for online video, and just how dominate YouTube is?  In this post, I’m [...]

Recent numbers released regarding online video show that YouTube is the leader as a destination for web video, not only getting people there, but having them view multiple videos per visit, and keeping them coming back for more. In this post I’ll share an Internet video marketing tip about the subscribe feature that keeps YouTube [...]

YouTube is a great place to do research, and be a resource for others.  Of course making yourself a resource to others means that you have an opportunity to extend your brand and reach.  Like other social networks, YouTube users have a personal page, they call the YouTube channel.  This article presents Internet video marketing [...]

YouTube continues to be one of the top media destinations on the web, acquired by Google back in October 2006, YouTube is the premier destination for video content online.  In the last year, Google has made significant strides to improve the service for its strong and loyal user base.  In this post I’ll share Internet [...]

Small Business marketing has been energized in recent years by the addition of video, and video hosting sites are doing what they can to test their reach. Not too long ago, YouTube modified its technology so that all embedded videos had a search box drop down at the top of the frame. This is useful [...]

Businesses can leverage video marketing online to reach customers effectively and inexpensively with targeted messages that customers seek out, not ignore.  Integrating video onto your site can increase website traffic, encourage viewers to delve further into the pages, and convert leads into sales.