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Many online marketers start small. Perhaps you are one of them. Little investments like web hosting, an auto-responder service, and some marketing education courses. Others are more established businesses who are looking to make investments that result in significant productivity and revenue gains for the company. Insert challenge: Once you have a strategy down, now the [...]

Reading is healthy. Well at least I hope it is, because I do quite a bit of it. Today I’m thinking about email marketing. Lots of changes happening. It is getting tougher for marketers to remain top of mind with each and every crowded in box. FYI: I’m working on a project to help marketers [...]

So many things change so quickly when it comes to online marketing, it’s important to keep up. Of late Google seems to be on the forefront of change, and have caught my attention today. More Moxy for Mobile, Android For those Mobile Marketing enthusiasts among us there is an update to their popular Google Maps program for [...]

Managing an email subscriber list can be tricky. If you don’t segment your list, it’s not nearly as effective. Same thing if you don’t prune it periodically. If you landed on this post from an email from me, you’ll notice I’m cleaning things up a bit. I’ll tell you more in a moment. If you [...]

So we’ve passed the halfway point in the month, and hopefully you’ve got some value thus far in this online business revival series. We’ve covered reviving various aspects of your online business from quitting to blogging, traffic and more. Today I’d like to talk about one of the problems many likely have with autoresponders without [...]

Your newsletter subscriber list can be one of the top assets of any online business. The ability to send an email to a responsive is another key to reviving your business. Newsletters used properly grows in value over time as you get more and more visitors join as subscribers. The question often is how to get [...]

Facebook’s announcement of the forthcoming Social Inbox, (summarized below) will soon be impacting email marketing directly. The average Facebook user will likely appreciate the new “messages” social inbox once enabled in their account, for marketers it is important to look at the impact it will have on email marketing efforts, consider how they might prepare, [...]

The phrase “Above the fold” is a Internet term referring to the space in the top portion of a webpage or email, that a visitor sees without invoking the mouse to scroll or go below the fold.  It is the most valuable portion of digital real-estate, a place where headlines, sub-headlines, and teaser copy resides, [...]

As a panelist at a recent event I attended this year, I was asked why MarketingProfessor.com visitors are prompted for their email when visiting the site.  After inquiring further, it was evident that for this individual, asking for an email address was taboo and almost offensive.  He is not alone, many share this viewpoint, and [...]

Auto-responders have been around for years.  These productivity wonders consist of software that gives users the ability to send pre-written messages at specific times or after a given action has or has not taken place by the recipient.  The market has quite an array of compelling follow-up services to choose from. What differentiates follow-up services [...]