Reading is healthy.
Well at least I hope it is, because I do quite a bit of it.
Today I’m thinking about email marketing.
Lots of changes happening. It is getting tougher for marketers to remain top of mind with each and every crowded in box.
FYI: I’m working on a project to help marketers revive email marketing. More on that later.
Here are some posts that have great ideas. Ideas alone are nice, implementation is where it makes a difference. These all offer actionable items, so I encourage you to take a look today.
3 Articles Worth Reading for Today’s Email Marketer
- How Email Marketers Can Start Preparing for Google+ Now: If you’ve been paying attention this summer, you’ve no doubt heard about Google plus. This article takes into account how email marketers can leverage the unique Google+ messaging platform for email marketing purposes. The folks at Return Path know a thing or two about email delivery. Great ideas. (You might also enjoy these Google Plus tips).
- Can “Bad News” Lift Response Rates?: This “Bad News” subject line was popularized a couple years ago when it was found to increase open rates considerably. However, as Danny Iny says there is a wrong way and a right way to do this while enhancing trust of subscribers.
- Webinar: 7 Signs Your Business Is Ready to Grow with Infusionsoft: If you have a steady revenue stream from your online business, but are concerned about things falling through the cracks, you might want to check this out. Not familiar with Infusionsoft? Here is an Infusionsoft Review and our $497 bonus.
Lots going on in the world of Email Marketing. How are you adjusting? Was this helpful? Chime in with your thoughts and comments below.
Image Credit: Sami Keinänen
Image Credit: Sami Keinänen
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Hi, my name is Travis Campbell, I operate this site. One way I can extend what I've learned marketing online over the years is by writing about it here... and helping you along the way.
Email Marketing