3 Reasons You Were Unsubscribed

Managing an email subscriber list can be tricky. If you don’t segment your list, it’s not nearly as effective. Same thing if you don’t prune it periodically. If you landed on this post from an email from me, you’ll notice I’m cleaning things up a bit. I’ll tell you more in a moment. If you found this via Twitter, Facebook, or Google+, or doing a good old fashioned search, well hopefully you’ll get value from this, and get some ideas for your own email marketing. Now on to those reasons I was talking about.

3 Reasons You Were Unsubscribed

The photo accompanying this post is a bit more dramatic than the title, or the events surrounding this post. However, it is provocative humor, and therefore gets the nod.

Former subscribers. I consider former subscribers more like family than those coming from search or other sources (strangers). First, don’t be offended. Break-ups happen… and there’s always the possibility of a make-up (see my email, and note under #3 below). 

Non-Subscriber. This post is primarily addressing those who’ve been groomed from our subscriber list here, but there are some ideas for you too as you consider criteria for unhooking subscribers from your newsletter.

#1 – It Didn’t Meet Your Expectations

Sometimes people are just happy to be on the Internet. Clicking everything in sight, filling out forms with all kinds of personal information without a care in the world.

While we don’t ask much personal info here (name/email is about all we do), I suppose we fall “victim” to click happy opportunistic web surfers. We do try to explain up front what it means to join our site and newsletter. We (I) share personal experiences, tips, strategies, product reviews, recommendations, and thoughts on the latest and greatest stuff designed to introduce leverage into marketing online efforts.

If those weren’t the type of things you were expecting, my apologies.

#2 – You’ve Moved On and This No Longer Applies

There are many people who are passing through in their careers. They dabble in “online marketing” for a bit, but then a day job calls them, or family, or other pressing issues.

Marketing online isn’t a career path for everyone. I get it.

When things went quiet, we made several attempts via email to reach you, to see what was up, and verify that you’d like to remain a part of our free newsletter. After no response, you were “unsubscribed” from our newsletter.

#3 – Your Email Was Going to a Bad Address

Sometimes people change or abandon their email address. In that case our emails turn into bounce messages. That is a waste of resources and actually hurts our delivery rates in the eyes of email spam and security databases.

In all likelihood, if you had a bad address, you didn’t get here from our email (which bounced).  You may have landed here from a search, someone linking to us, or remembering us, which is nice.

What If You Are Into Our Newsletter and Miss it Already?

We are flattered, and would welcome you back. If our email brought you here, there are instructions in that message  for you to revive your subscription with a single click. Otherwise, you can signup following the process at www.MarketersFAQ.com.

How Do You Prune Your Email Subscribers?

First, it’s a good idea to believe it should be done. Would you rather have a large “list” or a tight list of highly responsive, active and engaged subscribers? I don’t do it manually, that would be madness, and wouldn’t scale. I actually use a special piece of marketing software. It can probably be done with services like Aweber or iContact, I’ve just not done it with them.

If you want to learn about the service I use, checkout my Review of Infusionsoft or find more info here.

Useful? Helpful? Start engaging now, by chiming in below!

Photo credit: elvissa