Being everywhere your target market can find you is an important component to any online marketing strategy. This is a strategy that I’ve been employing in varying degrees, one being with the weekly wrap-up videos on this sites YouTube channel. I’ve been an Aweber customer for years and was reviewing an enhancement they recently released. In this post you’ll learn how a this update makes it easier to repurpose content and increase opt ins. There’s also a video showing some of this feature in action.
Email marketing is hard work, with opt in and open rates both on the decline, evaluating email marketing for improvements and fine tuning should be a part of every businesses email marketing strategy. Those who make regular small adjustments toward improvement will surpass those who are otherwise complacent. As with anything online, the key is building trust with your market, go the extra mile to build trust and you’ll have a big payoff down the road.
Link from An Opt in Form
One thing I’m always interested in is increasing opt ins rates. A growing an vibrant email marketing list is one of the greatest assets of any online business.
The opt in form can be a place to build trust by sharing with potential subscribers a screenshot of your special report or newsletter. You may have noticed a graphical representation (blue and green books) of the MarketersFAQ subscribers are given for joining this site (coupon box below this post).
Aweber takes this concept much further with a feature they recently enhanced allowing customers to link to their newsletter archive from anywhere on the web. How about from the webform itself? By linking to it from the form, it demonstrates to potential subscribers how often you publish as well as what they can expect as a subscriber
As A Widget on Your Blog
The other way this can be utilized, is by leveraging the RSS feed on the newsletter broadcast archive page. There are actually many ways this RSS feed can be used, one is to create a widget for posting on your blog. This would give visitors a link to more related content, further enticing them to become a subscriber.
Here’s an example of how to add an RSS Widget to a WordPress blog.
Archive Has An Email Signup Form
The biggest advantage of using the updated broadcast archive feature of Aweber is the included opt in form. Visitors to your archive can opt in to your list right from the Archive page.
Beyond the opt in form on this page, there is the RSS feed, and users can also configure their Twitter account for display on this page.
Here is the feature in action (can’t see it? Go here):
What say you? What other ways come to mind for using the broadcast archive feature to build trust, repurpose content, and grow you list? Chime in below.