Comments on: Email Marketing: 3 Tips to Avoid Subscribers Remorse http://www.marketingprofessor.com/email-marketing/email-marketing-3-tips-to-avoid-subscribers-remorse/ Real-World Marketing Information for Small Businesses Internet Marketers Wed, 08 Feb 2012 15:43:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Natural Area Rugs http://www.marketingprofessor.com/email-marketing/email-marketing-3-tips-to-avoid-subscribers-remorse/comment-page-1/#comment-7072 Natural Area Rugs Sun, 13 Mar 2011 19:48:00 +0000 http://www.marketingprofessor.com/?p=418#comment-7072 Ummm...what is the point of this? Ummm…what is the point of this?

]]> By: Travis Campbell http://www.marketingprofessor.com/email-marketing/email-marketing-3-tips-to-avoid-subscribers-remorse/comment-page-1/#comment-177 Travis Campbell Tue, 03 Feb 2009 21:25:40 +0000 http://www.marketingprofessor.com/?p=418#comment-177 Donna- Great question. Using relevant subject that are personal and attention grabbing are key. In my experience this makes or breaks open rates. Have a look at this post for more insights... http://www.marketingprofessor.com/email-marketing/7-strategies-to-engage-subscribers-with-your-email-marketing/ Hope that helps. Donna-

Great question. Using relevant subject that are personal and attention grabbing are key. In my experience this makes or breaks open rates. Have a look at this post for more insights…
http://www.marketingprofessor.com/email-marketing/7-strategies-to-engage-subscribers-with-your-email-marketing/

Hope that helps.

]]> By: Donna http://www.marketingprofessor.com/email-marketing/email-marketing-3-tips-to-avoid-subscribers-remorse/comment-page-1/#comment-173 Donna Tue, 03 Feb 2009 19:57:14 +0000 http://www.marketingprofessor.com/?p=418#comment-173 This was a great article, with great points...but I'm having trouble figuring out a way to get past the initial impression of "spam". I know as a consumer when I see something that appears to be spam I delete it right away. With all the virus scares out there today how could you not. Do you have any advice for how to at least get them to come to my site and read my content, or at least open my email? I could be providing the most legitimate/quality content but if they are scared away they'll never know! This was a great article, with great points…but I’m having trouble figuring out a way to get past the initial impression of “spam”. I know as a consumer when I see something that appears to be spam I delete it right away. With all the virus scares out there today how could you not. Do you have any advice for how to at least get them to come to my site and read my content, or at least open my email? I could be providing the most legitimate/quality content but if they are scared away they’ll never know!

]]> By: Travis Campbell http://www.marketingprofessor.com/email-marketing/email-marketing-3-tips-to-avoid-subscribers-remorse/comment-page-1/#comment-166 Travis Campbell Tue, 27 Jan 2009 18:07:46 +0000 http://www.marketingprofessor.com/?p=418#comment-166 Joe- The cards are stacked against email marketers. Subscribers are looking for the first reason to distrust content providers. However, in telling them what to expect, and then actually doing it, trust is built, and some of those subscribers become customers. Indeed any reputable provider email services must have strong policies or their clients emails won't get delivered. Joe-

The cards are stacked against email marketers. Subscribers are looking for the first reason to distrust content providers. However, in telling them what to expect, and then actually doing it, trust is built, and some of those subscribers become customers.

Indeed any reputable provider email services must have strong policies or their clients emails won’t get delivered.

]]> By: Joseph Manna, Infusionsoft http://www.marketingprofessor.com/email-marketing/email-marketing-3-tips-to-avoid-subscribers-remorse/comment-page-1/#comment-165 Joseph Manna, Infusionsoft Tue, 27 Jan 2009 17:52:52 +0000 http://www.marketingprofessor.com/?p=418#comment-165 Great advice, Travis. As you know, Infusionsoft has a clear policy against spam and abuse like that... our Email Compliance Team frequently explains the need to set and manage subscriber expectations and the need to implement a friendly welcome sequence that reflects the tone and respect the business has for customers. This is a must-read for anyone who begs the question of "why" people unsubscribe. I too have had the same fear you have when opting into things. --Joseph Community Manager, Infusionsoft Great advice, Travis. As you know, Infusionsoft has a clear policy against spam and abuse like that… our Email Compliance Team frequently explains the need to set and manage subscriber expectations and the need to implement a friendly welcome sequence that reflects the tone and respect the business has for customers.

This is a must-read for anyone who begs the question of “why” people unsubscribe. I too have had the same fear you have when opting into things.

–Joseph
Community Manager, Infusionsoft

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