Facebook’s announcement of the forthcoming Social Inbox, (summarized below) will soon be impacting email marketing directly. The average Facebook user will likely appreciate the new “messages” social inbox once enabled in their account, for marketers it is important to look at the impact it will have on email marketing efforts, consider how they might prepare, do a little housekeeping as the new social inbox rolls out to over 500 million Facebook users over the next several months. In this post you’ll learn how to request an invite for the new social inbox as well as some email marketing engagement ideas.
Earlier this week Facebook announced its intentions to rollout the new Social Inbox over the next several months. To create a continuous conversation with friends regardless of the modality, in general terms it offers users the following:
- An @facebook.com email address
- Ability to include SMS/txt messages into the discussion stream
- Ability to include instant messages into the discussion stream
- Some support for 3rd party email and messaging systems like Gmail, Jabber, and others.
Perhaps the most important part of this announcement that impacts marketers directly is the @facebook.com email addresses users will receive. It means that means messages will be scrutinized by spam servers, so as to preserve the enjoyable Facebook experience for users. You might monitor your newsletter service for subscribers with @facebook.com emails, and observe delivery and responses.
Further, the idea that you can hook in other email services into your Social Inbox means that if the service get’s traction, everyone may very well consider this their single messaging system.
Get In Line for Access to this New Service
If it isn’t yet enabled on your account, you can request an invitation to the new social inbox here. Being familiar with the interface makes sense if you want to be in tune with how to reach your audience there.
Build Friends and Pages with your Target Market
Engage with Facebook Friends
A Few Engagement Ideas
Some things I’ve done over the years that have been helpful to increase engagement.