Revive Your Business with More Newsletter Subscribers

Your newsletter subscriber list can be one of the top assets of any online business. The ability to send an email to a responsive is another key to reviving your business. Newsletters used properly grows in value over time as you get more and more visitors join as subscribers. The question often is how to get more subscribers. This post will share several ideas to get more people on your newsletter, if you don’t have a newsletter, may this serve as a motivator to get one rolling soon!

Revive Your Business with More Newsletter Subscribers

Last time, we talked about getting more traffic to your website. With more traffic, comes more opportunity, this is where a newsletter comes in. I believe that marketers need to publish newsletters. It is an asset for any business because on the other end of your website are people, and people are the ones making buying decisions. Let’s talk about ways to grow the list of people subscribing to your newsletter.

1 – Bribe Visitors to Become Subscribers

You have a site, you may even have people on your newsletter list, but you are missing out if you don’t give them something to help them with issues your target market is struggling with.

Some ideas of what to offer:

• FAQ of those in the market for what it is you offer.
• Top Mistakes Most Make When ____________ (starting a blog, starting a garden, starting a business) and How to Avoid Them
• Calculator. This is very effective; people want to know how they measure up. Compare them to others, have them answer a series of questions that allow them to know how they are doing. Then invite them to the “full report” or extended information by signing up for the newsletter.

For example, when people join MarketingProfessor.com they get access to a 2-part MarketersFAQ special report that is designed to help them jumpstart or even revive their online marketing efforts.

2 – Making the Offer at the Right Time

Pop-Over’s are effective on websites. But don’t ask for it too soon. Most popup software or email providers allow you to time the appearance of the popup.

Here is a screenshot from my Aweber account, in the webforms for choosing this setting.

Another effective technique is to include an opt-in form in your blog post template, it is placed at the bottom of posts here.

3 – Referencing Your Newsletter Bribe in Blog Content

When appropriate mention something that is typically only available to subscribers. It might be a piece of subscriber only information, or subscriber feedback on a point that is addressed in your Newsletter signup gift. Careful though, do it too often, and you can sour the interest of the visitor.

If you read this knowing that these are things you need to move forward on, what’s stopping you? If in reading this, you already have these things in place, hang tight. Next up is a post dealing with one of the downfalls of having your auto responders on autopilot.