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The Problem With Autoresponders (Video)

Email Marketing

So we’ve passed the halfway point in the month, and hopefully you’ve got some value thus far in this online business revival series. We’ve covered reviving various aspects of your online business from quitting to blogging, traffic and more. Today I’d like to talk about one of the problems many likely have with autoresponders without knowing it. Before getting to that, let’s talk about what makes autoresponders great.

The Problem With Autoresponders (Video)

The Benefit of Autoresponder Services

Autoresponders were a game changer 10-15 years ago. They help marketers automate the communication process with anyone who opts-in to their marketing. There are even some uncanny ways to use autoresponders in your business you may not have thought of. While it has gotten more difficult to get email delivered, and for recipients to engage your emails, it still represents a significant return on investment for those in most markets.

The Problem with Autoresponder Services

Of course it isn’t a perfect world with autoresponders. It has its share of problems the big one being…

Age. The content of the follow messages get’s old.  Outdated. Perhaps even yours.

This is especially true for those offering products or services in technology. Things change quickly.

This is more of a problem with the users of autoresponder services not the technology itself.

Even in markets like quilting, or dog training, the way you describe something last year is likely different than how you’d communicate it today. You are (hopefully) growing your marketing and communication skills and can improve on what you did last year, right?

How To Fix It

Review.

If you think your skills haven’t improved, a review of email campaigns written last year might surprise you. You might the process inspires you and propels you reviewing and dialing in your copywriting.

Here’s a video that talks about this concept to make email autoresponders more effective. If you can’t see it below, it can be found on YouTube here.

Revival Through Review

Reviewing your autoresponder sequences and tuning them up a bit, and infuse revival in your business. Questions? Comments? Feedback? Chime in below. Please click the Facebook “Like” button and share if you found this valuable.

autopilot marketing, autoresponder tips, email marketing strategy

About Travis Campbell

Husband. Dad. Marketing automator. Author. Educating and coaching others in their online business endeavors. Here's his Google profile.

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  • Anthony

    Excellent point on reviewing your autoresponders on a regular basis. I also appreciated the linked article to the uncanny ways to use autoresponders. I’m just getting started with them, and this has motivating me further.

    • http://www.MarketingProfessor.com Travis Campbell

      Glad to hear that. We can’t make any progress if we don’t take action, right?

    • http://www.mobilecubix.com/services/application-dev/android-developer/ Android Developer

      But How we sort the old article with new articles in autoresponder.You not think that it to tough to handle this problem

  • David

    Would you be willing to share what programs you use to produce the introduction and closing to this short video?

    • http://www.MarketingProfessor.com Travis Campbell

      David- I actually outsourced those segments. I had an idea what I wanted, and found a talented outsourcer to do it!

  • http://www.pomemailer.com Dan

    Great post, although auto-response emails came onto the scene 10 – 15 years ago, we are constantly surprised how many companies still do not take advantage of automated email systems using triggered emails. Today’s email marketing systems can fire off emails based on many factors, not simply once the ‘buy’ button has been pressed.

    • http://www.MarketingProfessor.com Travis Campbell

      Hey Dan-

      True, however, never has it been more important to think strategically about email automation systems than ever. The average inbox is overwhelmed, so the marketer must set things up nicely, and give subscribers a reason not just to open the email, but to be on the look out for it. It is a rare skill and part of the reason copywriters are in such great demand.

  • http://www.mobilecubix.blogspot.com iPad Application Blog

    The Autoresponders plugin or software both are not good as we expect form them.I am not in favor of using the automation software in website or other places.

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