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Book Review Options Not Obligations by Marc Warnke

by Travis Campbell   View Comments

Sometimes it makes sense to step back and review what is important in life.  It doesn’t matter if you have an online or offline business, or looking to get started with a new venture, in the throws of our entrepreneurial passions sometimes those people that are most important to us are the ones we are tempted to forget about or under-appreciate.  The consequences of a long journey down this road can be extensive, and life-changing, usually for the bad.

Book Review Options Not Obligations by Marc Warnke

What Marc Warnke shares in his book Options Not Obligations is not only refreshing, and inspiring, he actually helps the reader walk though practical application to keep things in perspective.
Some of the hightlights include:

  • Marc Warnke was an alcoholic
  • Introduction of the term “Family First Entrepreneur”
  • Discussion of the false ideas about wealth
  • Provides practical ideas to help the reader “get to ONO”

Opportunities of reflection throughout the book:

  • List how you could improve your life by cutting your TV time in half
  • Make a list of items you have buyers remorse for and write the negative impact it has had on your life
  • Write your Eulogy

Sometimes it’s good to step away from SEO, PPC, Conversion tactics, Email Marceting, and eCommerce, and get down to the why’s behind the what’s of your life and business.  Marc Warnke helps the reader do just that.

I put a little video together describing the book as well.  You can also find the video here.

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Tagged: book review, family first entrepreneur, life planning, marc warnke

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    Comments

    • SmallBizCoPilot
      I really had high hopes for this book - the concept is amazing and there is a lot of great information provided, however, Marc's key point is to build wealth to the point where you no longer have to work 50 hours a week, he calls it "your ONO account". Marc reveals that he did this by "betting it all" on building a large executive resort home and as he put it "hitting it out of the park to the point where he could retire". I think for most people "building your ONO account" to the point where you dont have to work anymore is a lifelong task, not a single event, short of the lottery or "hitting one out of the park". I think the book is worth reading, maybe two or three times, but take it with a grain of salt - this is what we all strive for, but the point of no longer having to work to support our families and lifestyle is probably pretty far out on the horizon. That isnt to say that I felt that Marc advocated delaying our efforts to begin implementing these values, rather, there are lots of things we can do to start living on purpose. But a "fully funded ONO account" is probably pretty far out on the horizon. To hit it we just need to keep the nose up, the wings level and point her in the right direction!
    • SmallBizCoPilot/Scott-

      Well said. I think your point is fair. This is a journey of one person who has learned some things along the way. Others can learn from his story. The way it is applied to an individual will differ. I too thought I had a homerun at one point, but it turns out the bat was corked, and they waived it off (hint: mortgage crash), but I'm in the game now and making a more meaningful impact (so I'm told).

      I think we all need to be in the game, regardless of the level of our "ONO accounts". It is our responsibility and 'obligation'.

      -Travis
    • Thanks so much for the review Travis. I appreciate fathers like yourself who look to wrap their biz life around their family life. It's just a flip of the switch and the results can be life changing. Blessings, Marc Warnke
    • Thanks for sharing your wisdom in the book Marc, definitely a recommended read!

      -Travis
    • Janice
      Good stuff Travis. Thanks for the recommendation.
    • Hey Janice-

      Thanks for saying so. I appreciate readers like you. :-)
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    About me

    Hi, my name is Travis Campbell, I operate this site. I'm here to share what I can from my lessons marketing online. With sizeable investments in continuing education, various software products and services, I have had some winners, and some losers. One way I can extend what I've learned is by writing about it, here... and helping you along the way.

    - Travis Campbell

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