Comments on: 12 Lessons in 12 Months – Social Media Lessons http://www.marketingprofessor.com/misc/12-lessons-in-12-months-social-media-lessons/ Real-World Marketing Information for Small Businesses Internet Marketers Mon, 06 Feb 2012 08:49:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Travis Campbell http://www.marketingprofessor.com/misc/12-lessons-in-12-months-social-media-lessons/comment-page-1/#comment-3038 Travis Campbell Tue, 27 Oct 2009 19:11:13 +0000 http://www.marketingprofessor.com/?p=1677#comment-3038 Sherman-<br><br>Thanks for taking time to contribute here. Your points are solid (as usual), and well thought out. I guess the bottomline is, know where you are headed and have a disciplined plan to get there, fighting off distractions 'like the plague' along the way. <br><br>The challenge, as I see it, many want to shake the distractions in their businesses and online marketing (like Twitter and Facebook), but are handcuffed to them, preventing the clean break needed for a sufficient period to gain 'clarity and focus' in their business. Many have taken (including myself) a hiatus from Twitter (@johnreese) and other such services, only to return rejuvenated, recharged, and refocused. <br><br>What do you think, is a hiatus appropriate, or over the top? How long is too long? Sherman-

Thanks for taking time to contribute here. Your points are solid (as usual), and well thought out. I guess the bottomline is, know where you are headed and have a disciplined plan to get there, fighting off distractions 'like the plague' along the way.

The challenge, as I see it, many want to shake the distractions in their businesses and online marketing (like Twitter and Facebook), but are handcuffed to them, preventing the clean break needed for a sufficient period to gain 'clarity and focus' in their business. Many have taken (including myself) a hiatus from Twitter (@johnreese) and other such services, only to return rejuvenated, recharged, and refocused.

What do you think, is a hiatus appropriate, or over the top? How long is too long?

]]> By: Travis Campbell http://www.marketingprofessor.com/misc/12-lessons-in-12-months-social-media-lessons/comment-page-1/#comment-1794 Travis Campbell Tue, 27 Oct 2009 15:11:13 +0000 http://www.marketingprofessor.com/?p=1677#comment-1794 Sherman-<br><br>Thanks for taking time to contribute here. Your points are solid (as usual), and well thought out. I guess the bottomline is, know where you are headed and have a disciplined plan to get there, fighting off distractions 'like the plague' along the way. <br><br>The challenge, as I see it, many want to shake the distractions in their businesses and online marketing (like Twitter and Facebook), but are handcuffed to them, preventing the clean break needed for a sufficient period to gain 'clarity and focus' in their business. Many have taken (including myself) a hiatus from Twitter (@johnreese) and other such services, only to return rejuvenated, recharged, and refocused. <br><br>What do you think, is a hiatus appropriate, or over the top? How long is too long? Sherman-

Thanks for taking time to contribute here. Your points are solid (as usual), and well thought out. I guess the bottomline is, know where you are headed and have a disciplined plan to get there, fighting off distractions 'like the plague' along the way.

The challenge, as I see it, many want to shake the distractions in their businesses and online marketing (like Twitter and Facebook), but are handcuffed to them, preventing the clean break needed for a sufficient period to gain 'clarity and focus' in their business. Many have taken (including myself) a hiatus from Twitter (@johnreese) and other such services, only to return rejuvenated, recharged, and refocused.

What do you think, is a hiatus appropriate, or over the top? How long is too long?

]]> By: Sherman Hu http://www.marketingprofessor.com/misc/12-lessons-in-12-months-social-media-lessons/comment-page-1/#comment-1793 Sherman Hu Sun, 25 Oct 2009 01:08:51 +0000 http://www.marketingprofessor.com/?p=1677#comment-1793 Travis, thanks for sharing your 12 lessons. Not only is it a comprehensive set of lessons that you've invested alot of time and energy in publishing it, but I applaud you for being candid and open to sharing your journey.<br><br>Since we're being candid, social media tools (ie Twitter, Facebook) for business is NOT for every business owner. Let me explain...<br><br>01. "Something Shiny"<br>- Business owners who haven't learnt how to focus or single-task on their most important daily tasks, but jump at every email, salesletter or new widget of the day, will find spending time on Twitter or Facebook a very exciting experiment in "something shiny". Hours will pass and they'll still be as unproductive as ever.<br><br>02. "No End In Mind"<br>- Business owners who do NOT have clarity on their business objectives in using Social Media will not attain it. Like the saying, "Plan your work, and work your plan". In addition, some who have clear business objectives do not leverage tactical resources to help them achieve their objectives more effectively. Some will use the wrong tools or use tools inefficiently.<br><br>03. "Misunderstanding Social Media"<br>- In every profession, a pro understands his/her tools. The tools do not make the pro, but it enhances their work. Business owners who do not understand the power or purpose of the 'tool' of social media will use it ineffectively, not get the results, and blame it on the tool.<br><br>Travis, thanks for sharing once again. If business owners gain wisdom from your experience of how to be focused, gain clarity on their business objectives and use powerful tools effectively from your lessons, they'll be much better off. Travis, thanks for sharing your 12 lessons. Not only is it a comprehensive set of lessons that you've invested alot of time and energy in publishing it, but I applaud you for being candid and open to sharing your journey.

Since we're being candid, social media tools (ie Twitter, Facebook) for business is NOT for every business owner. Let me explain…

01. “Something Shiny”
- Business owners who haven't learnt how to focus or single-task on their most important daily tasks, but jump at every email, salesletter or new widget of the day, will find spending time on Twitter or Facebook a very exciting experiment in “something shiny”. Hours will pass and they'll still be as unproductive as ever.

02. “No End In Mind”
- Business owners who do NOT have clarity on their business objectives in using Social Media will not attain it. Like the saying, “Plan your work, and work your plan”. In addition, some who have clear business objectives do not leverage tactical resources to help them achieve their objectives more effectively. Some will use the wrong tools or use tools inefficiently.

03. “Misunderstanding Social Media”
- In every profession, a pro understands his/her tools. The tools do not make the pro, but it enhances their work. Business owners who do not understand the power or purpose of the 'tool' of social media will use it ineffectively, not get the results, and blame it on the tool.

Travis, thanks for sharing once again. If business owners gain wisdom from your experience of how to be focused, gain clarity on their business objectives and use powerful tools effectively from your lessons, they'll be much better off.

]]> By: Travis Campbell http://www.marketingprofessor.com/misc/12-lessons-in-12-months-social-media-lessons/comment-page-1/#comment-1791 Travis Campbell Sat, 24 Oct 2009 06:37:46 +0000 http://www.marketingprofessor.com/?p=1677#comment-1791 Demian-<br><br>Yes, there are certainly other reasons to be careful what you publish on twitter, facebook, and others. I've seen a trend where people are returning to the 'roots' of their business, as they realize social media isn't helping them achieve their business goals as they had hoped. Demian-

Yes, there are certainly other reasons to be careful what you publish on twitter, facebook, and others. I've seen a trend where people are returning to the 'roots' of their business, as they realize social media isn't helping them achieve their business goals as they had hoped.

]]> By: demianfarnworth http://www.marketingprofessor.com/misc/12-lessons-in-12-months-social-media-lessons/comment-page-1/#comment-1790 demianfarnworth Fri, 23 Oct 2009 19:21:40 +0000 http://www.marketingprofessor.com/?p=1677#comment-1790 Couldn't agree with you more on Twitter for the same reasons. And then some. Twitter and Facebook both own your content. And both don't allow you to develop any legacy content. [Of course you can argue that relationships have more legacy than words.] Couldn't agree with you more on Twitter for the same reasons. And then some. Twitter and Facebook both own your content. And both don't allow you to develop any legacy content. [Of course you can argue that relationships have more legacy than words.]

]]> By: Travis Campbell http://www.marketingprofessor.com/misc/12-lessons-in-12-months-social-media-lessons/comment-page-1/#comment-1789 Travis Campbell Thu, 22 Oct 2009 21:11:56 +0000 http://www.marketingprofessor.com/?p=1677#comment-1789 I think you speak for a lot of people. We are trying to figure out social media, and it is worth figuring out, (as I shared with Antwon) just not at the expense of current business priorities which keep the lights on. <br><br>Anyone else agree with these sentiments? Disagree? Welcome your thoughts. I think you speak for a lot of people. We are trying to figure out social media, and it is worth figuring out, (as I shared with Antwon) just not at the expense of current business priorities which keep the lights on.

Anyone else agree with these sentiments? Disagree? Welcome your thoughts.

]]> By: Travis Campbell http://www.marketingprofessor.com/misc/12-lessons-in-12-months-social-media-lessons/comment-page-1/#comment-1787 Travis Campbell Thu, 22 Oct 2009 21:10:23 +0000 http://www.marketingprofessor.com/?p=1677#comment-1787 Don't get me wrong, it is important to invest in these activities, you need to be there, because that is where customers are. Just don't be hanging around such that your business suffers. Don't get me wrong, it is important to invest in these activities, you need to be there, because that is where customers are. Just don't be hanging around such that your business suffers.

]]> By: Janice http://www.marketingprofessor.com/misc/12-lessons-in-12-months-social-media-lessons/comment-page-1/#comment-1788 Janice Thu, 22 Oct 2009 16:27:58 +0000 http://www.marketingprofessor.com/?p=1677#comment-1788 i've made some good connections in social networks to be sure. however i think my businesses have suffered somewhat since i got caught in the buzz and likely spent too much time on twitter and others instead of investing in the other activities you mentioned. time will tell. i've made some good connections in social networks to be sure. however i think my businesses have suffered somewhat since i got caught in the buzz and likely spent too much time on twitter and others instead of investing in the other activities you mentioned. time will tell.

]]> By: Antwon http://www.marketingprofessor.com/misc/12-lessons-in-12-months-social-media-lessons/comment-page-1/#comment-1786 Antwon Thu, 22 Oct 2009 16:25:02 +0000 http://www.marketingprofessor.com/?p=1677#comment-1786 Travis- Interesting and fair point regarding time with twitter and other social sites. They haven't yielded the returns for me either! Travis- Interesting and fair point regarding time with twitter and other social sites. They haven't yielded the returns for me either!

]]>