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	<title>Comments on: 12 Lessons in 12 Months &#8211; Technology Lessons</title>
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	<link>http://www.marketingprofessor.com/misc/12-lessons-in-12-months-technology-lessons/</link>
	<description>Real-World Marketing Information for Small Businesses Internet Marketers</description>
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		<title>By: Travis Campbell</title>
		<link>http://www.marketingprofessor.com/misc/12-lessons-in-12-months-technology-lessons/comment-page-1/#comment-2936</link>
		<dc:creator>Travis Campbell</dc:creator>
		<pubDate>Tue, 20 Oct 2009 22:50:18 +0000</pubDate>
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		<description>Ed-&lt;br&gt;&lt;br&gt;Thanks for chiming in.  I feel you do need to know the technology as it pertains to the capabilities it brings to your marketing.  However, you do not have to master or run it.  At the appropriate time it can be outsourced, unless it is something you deem critical to your personal identity (like social profile management, blog commenting, etc.).&lt;br&gt;&lt;br&gt;Others?</description>
		<content:encoded><![CDATA[<p>Ed-</p>
<p>Thanks for chiming in.  I feel you do need to know the technology as it pertains to the capabilities it brings to your marketing.  However, you do not have to master or run it.  At the appropriate time it can be outsourced, unless it is something you deem critical to your personal identity (like social profile management, blog commenting, etc.).</p>
<p>Others?</p>
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		<title>By: ed</title>
		<link>http://www.marketingprofessor.com/misc/12-lessons-in-12-months-technology-lessons/comment-page-1/#comment-2935</link>
		<dc:creator>ed</dc:creator>
		<pubDate>Tue, 20 Oct 2009 19:58:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingprofessor.com/?p=1668#comment-2935</guid>
		<description>Yep.  I&#039;ve made a lot of blunders with technology, and wasted a lot of time.  At what point do you stop though?  I mean you have to learn the tech part don&#039;t you?  At least understand the capabilities?</description>
		<content:encoded><![CDATA[<p>Yep.  I&#39;ve made a lot of blunders with technology, and wasted a lot of time.  At what point do you stop though?  I mean you have to learn the tech part don&#39;t you?  At least understand the capabilities?</p>
]]></content:encoded>
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		<title>By: Travis Campbell</title>
		<link>http://www.marketingprofessor.com/misc/12-lessons-in-12-months-technology-lessons/comment-page-1/#comment-1782</link>
		<dc:creator>Travis Campbell</dc:creator>
		<pubDate>Tue, 20 Oct 2009 18:50:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingprofessor.com/?p=1668#comment-1782</guid>
		<description>Ed-&lt;br&gt;&lt;br&gt;Thanks for chiming in.  I feel you do need to know the technology as it pertains to the capabilities it brings to your marketing.  However, you do not have to master or run it.  At the appropriate time it can be outsourced, unless it is something you deem critical to your personal identity (like social profile management, blog commenting, etc.).&lt;br&gt;&lt;br&gt;Others?</description>
		<content:encoded><![CDATA[<p>Ed-</p>
<p>Thanks for chiming in.  I feel you do need to know the technology as it pertains to the capabilities it brings to your marketing.  However, you do not have to master or run it.  At the appropriate time it can be outsourced, unless it is something you deem critical to your personal identity (like social profile management, blog commenting, etc.).</p>
<p>Others?</p>
]]></content:encoded>
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	<item>
		<title>By: ed</title>
		<link>http://www.marketingprofessor.com/misc/12-lessons-in-12-months-technology-lessons/comment-page-1/#comment-1781</link>
		<dc:creator>ed</dc:creator>
		<pubDate>Tue, 20 Oct 2009 15:58:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingprofessor.com/?p=1668#comment-1781</guid>
		<description>Yep.  I&#039;ve made a lot of blunders with technology, and wasted a lot of time.  At what point do you stop though?  I mean you have to learn the tech part don&#039;t you?  At least understand the capabilities?</description>
		<content:encoded><![CDATA[<p>Yep.  I&#39;ve made a lot of blunders with technology, and wasted a lot of time.  At what point do you stop though?  I mean you have to learn the tech part don&#39;t you?  At least understand the capabilities?</p>
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