Referral marketing is a powerful tool for any sized business. There’s nothing that can shorten a sales cycle and maximize return on investment than getting referrals in your business. John Jantsch has a track record of helping small businesses for some time. This discussion covers a common mistake many business owners have when it comes to referral marketing, as well as a practical step to get you started.
Are You Making This Referral Marketing Mistake?
Growing a business from referrals not only makes sense, but can also be a great way to leapfrog the competition. In this discussion, John Jantsch of Duct Tape Marketing shares what he is seeing in the marketplace, and how changing your mindset about referrals can make all the difference. He also suggests a leverage technique to add value to your clients and help grow all businesses involved. Great ideas from the author of the book, The Referral Engine.
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Hi, my name is Travis Campbell, I operate this site. One way I can extend what I've learned marketing online over the years is by writing about it here... and helping you along the way.
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