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Can Marketers Learn from This Picture?

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Saw this scene when boarding a plane recently in Denver.  Caught my eye, and got me thinking…  what can marketers learn from this photo?

Can Marketers Learn from This Picture?

What is Represented in this Picture?

Employees applauding you as you walk down to board the plane. Probably 50 life sized photos of people, congratulating you on selecting their airline.  They say a picture is worth a thousand words, thinking about your online business and marketing, what words enter your mind when you see this? Chime in below.

learn through observation, marketing lessons

About Travis Campbell

Husband. Dad. Marketing automator. Author. Educating and coaching others in their online business endeavors. Here's his Google profile.

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  • Alex

    Hopefully we can learn from anything. In this case, it makes me think about congratulating even celebrating with customers after they have decided to work with you. Lots of other ideas too, thanks for sharing this.

    • http://www.MarketingProfessor.com Travis Campbell

      I like it Alex, great ideas.

  • Jon

    I don’t know what this has to do with marketing.

  • Ronnie

    How about… Allocating meaningful resources *after* the sale?

    • http://www.MarketingProfessor.com Travis Campbell

      How many business owners (online or offline) would generate more profits if they took that approach more seriously?

  • http://twitter.com/IngridElfver Ingrid Elfver

    To keep customers you must reinforce why they made the purchase, and that they made a great one… Smart airline Travis… they know that you will pay attention (even unconsciously) as you walk down to board your plane… I love their marketing… don’t we all want RAVING FANS??? laughter… how is your conference going? Did you speak yet?

    • http://www.MarketingProfessor.com Travis Campbell

      Reinforce, I like that idea Ingrid. Is it too bold to take it even further? I never really liked this word before, because I think it can be overused, or used in a hype kind of way, but I think it is worth using here…How about *celebrating* with customers their purchase, and welcoming them to the family? Who doesn’t want to revisit a company that does that in a genuine and authentic way?

      (conference was great, met a lot of good peeps, and some even stuck around to hear Corey and I speak, thanks for asking).

      • http://twitter.com/IngridElfver Ingrid Elfver

        Travis, I think its human nature to wanting to sure that we made a good investment, even when it comes to the smallest as well as the biggest things… It makes us feel smart… I like being reinforced that I made a good choice… don’t you?

        Sounds like a wonderful event…

  • Real Seo

    I see your post very good work. thanks :)

    • http://www.MarketingProfessor.com Travis Campbell

      So that peeps here don’t think your comment is spammy, what about the post struck you? Any ideas for how this applies to your world? Looking forward to your thoughts.

  • http://twitter.com/nathanmills nathanmills

    I think what it most says is that as much as we purchase merchandise, travel, etc. based on price…in the end there is ALWAYS emotion involved in any purchase.

    • http://www.MarketingProfessor.com Travis Campbell

      Good point. People buy from people. People have emotions. SOME (my wife) are very emotional (even fearful) when boarding a plane (good distraction).

      • http://twitter.com/nathanmills nathanmills

        not only a distraction, but a reassurance. If you are fearful, the smiling faces make you feel more at ease…and remind you that nice, smiling people are going to make sure your luggage and your self gets to your destination safely.

        It also makes me think of the reasons many of us travel. Perhaps you are in sales and are off to pitch some big prospects…”thumbs up, you can do it!”. Or you are off to college for the first time “Way to go! Take the world by storm!” Or you and your new bride of off to honeymoon “Congrats you two! You look great together!”. There is something symbolic, even iconic, about the walk down the jetway…getting on or off the plane.

        The fact that they are life-size also I think makes it all the more real.

        • http://www.MarketingProfessor.com Travis Campbell

          All very good points. So as marketers, your sentiments can be applied as well. When customers make a big purchase “thumbs up, you can do it!” or “Way to go! Take the world by storm!”

          I agree on the jetway metaphor. You are about to TAKE OFF.

          Tons of inspiration here to fire up customers after the purchase.

          Glad to have you here Nathan.

  • Notme

    You’re teaching marketing and you use pop-over adverts? I guess you don’t get it after all.

  • DDD333

    Cold, indifferent, isolating condescension.

  • DDD333

    My comment wasn’t trollish.

    Why do I even bother. Anything deviating slightly from popular “thought” is immediately written off and ignored.

  • Joe Bloggs

    For some reason, the first words that pop into my head are “Join Now for Instant Access to the Top 10 Marketers FAQ Special Reports”. Maybe it was the annoying pop-up ad on this web site.

  • Ellis Wright

    When I see this image, I feel… bemusement. It’s a little overzealous to the point of condescension, for my taste, over the price of a plane ticket. And, my choice of airline is usually determined by who is going to get me to the right place, at the right time, at the right price and not by any allegiance to the company. I would rather see the real staff have a smile and a good attitude before I even board.

    However, in this instance especially, I would prefer see the imagery they are portraying, rather than a look that says “you are doomed!”

    Generally though, making a customer feel worthwhile is the only way to do business, in my mind, and I believe that this type of “positive projection” can / will pay dividends.

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