Comments on: Factors to Consider When Purchasing Marketing Education Products

By: 8 Ideas for Using QR Codes in Your Marketing :: TU ZONA MOVIL

8 Ideas for Using QR Codes in Your Marketing :: TU ZONA MOVIL — Thu, 13 Oct 2011 09:41:35 +0000

[...] customers and prospects to a video on YouTube talking more about your company, or educating them on their purchasing decision or news in your [...]

By: David Gadarian

David Gadarian — Wed, 30 Jun 2010 10:21:33 +0000

Thanks – I tend to have the opposite issue and don't buy when I probably should… bottom line I guess is there is no easy answer but in particular I appreciated your suggestion about a 30 day window.

By: David Gadarian

David Gadarian — Wed, 30 Jun 2010 03:21:33 +0000

By: Travis Campbell

Travis Campbell — Tue, 29 Jun 2010 18:38:52 +0000

Leon-
Thanks for honoring us with your own lessons here, you are not along. It's not necessarily that the guru's are all bad apples, it's just that they are good at selling, we are opportunistic. I think as we realize that our greatest asset is time we will make better decisions in business (not just buying stuff).

Keep it real.

By: Leon Noone

Leon Noone — Tue, 29 Jun 2010 18:33:04 +0000

G'Day Travis,

Great post. I only wish that I'd read it 18 months ago when I was moving my 30 year old offline business to online. Even with 30 years experience running a business I was seduced by the 'Get rich quick" merchants and the "failsafe" web marketers.

Having burnt my fingers to the elbows, I'd recommend your piece, especially to 'newbies.' Thanks again and.....

make sure you have fun.
Regards

Leon

By: Travis Campbell

Travis Campbell — Tue, 29 Jun 2010 18:25:24 +0000

Ana-

Nice seeing you here. Indeed, that is the point, if you think through *how* you intend to implement before buying, you have a greater chance of actually doing it.

-Travis

By: Ana | Traffic Generation

Ana | Traffic Generation — Tue, 29 Jun 2010 18:05:12 +0000

I liked your post, Travis – definitely helpful guidelines for anyone feeling overwhelmed with all the products out there.

One thing to remember though is no product will work without IMPLEMENTATION. Knowledge is useless until applied!

Ana Hoffman

By: Travis Campbell

Travis Campbell — Tue, 29 Jun 2010 16:10:19 +0000

Tema-

You are correct. Sifting through the hype is important. That's why successful marketers need a process to go through to make a good decision. It doesn't have to be the one I suggest in this post, but SOMETHING. Emotional buys, are often the most regrettable.

Nice to hear from you, as always.

-Travis

By: temafrank

temafrank — Tue, 29 Jun 2010 15:59:25 +0000

I'm so glad that you are trying to take a realistic approach to this. But the basic challenge still remains: you don't know who to believe. Most of them claim you can make money within 30 days, most offer guarantees, and, sadly, almost all of them sound like excess hype.

That said, I've seen valuable content from a few of them, particularly Jeff Walker & Eben Pagan (and no, I'm not earning affiliate commissions from them!) But they also both give away a lot of fantastic free content, which is a good place to start. Also Ed Dale's 30 day challenge.